TV Shopping Is Popular In Jinjiang Brand.

Many TV viewers have found that shopping shows on TV screens have been bustling recently.

CCTV, Hunan satellite TV and Shenzhen satellite TV have launched various shopping shows, including all-weather professional shopping channels, such as shopping, shopping and shopping.

Before, the main products of TV shopping were IT products such as mobile phones.

Recently, there are fashion women's shoes BAY SWISS and leisure men's shoes MAGIC, such as the happy shopping channel. All kinds of bedding brands are also present.

Some enterprises in Jinjiang have shown great interest in the virtual marketing mode of TV shopping.

This is due to the increasingly serious export situation, some Jinjiang export-oriented enterprises have been fighting for the domestic market. However, for many Jinjiang "export to domestic sales" enterprises, the domestic sales terminals may still be completely blank, facing the increasingly high cost of opening stores.

These enterprises hope that the new virtual sales mode represented by TV shopping, online shopping and telephone ordering can become the golden key for them to open the domestic market.

At that time, a person in charge of China Post Jinjiang branch found us, introduced the column in detail, and made a certain analysis of the future trend of TV marketing.

For the company to enter the CCTV TV shopping program, Cai Rongyong, general manager of Jinjiang Sun City company, said.

It is said that at present CCTV's two shopping street column is exclusively bought by China Post. As the largest postal operator in China, China Post has also represented the logistics and pportation business of all products sold in shopping street.

Sun City has been in the pition from export to domestic sales in the past two years. "Seriously analyzing the characteristics of the company and products, considering that the umbrella is not suitable for the traditional marketing mode, and hopes to develop a new and modern way of shopping."

In the company's view, as an enterprise that has gradually shifted from export to domestic sales in the past two years, while the existing sales channels are still in the blank, TV shopping may be a way worth exploring and trying.

At the same time, the low cost, small risk and quick effect of TV shopping have also become the object of the company's consideration.

"TV direct selling may be a shortcut for us to rapidly expand the domestic market.

Through the interpretation of program guide and the display of models, with the help of the coverage and influence of this column, I think this will enhance brand awareness.

Cai Rongyong is full of novelty and great expectations for TV direct selling.

In fact, there are many enterprises in Jinjiang similar to Sun City.

Jinjiang is an important production base for China's footwear industry. Due to historical reasons, Jinjiang enterprises started by export processing.

With the increasingly severe international trade situation, Jinjiang enterprises are fighting for the domestic market.

To enter the domestic market, sales channels are placed in front of Jinjiang enterprises.

At present, high quality commercial shop resources in China have been separated from the major brands, and the high cost of opening shops is not acceptable to ordinary enterprises.

In this situation, the innovation of sales mode has become the reality that Jinjiang enterprises must face.

Sports brand buck is another Jinjiang enterprise holding the "shopping street". It is understood that Buck also started exporting, and started its own brand 3 years ago to enter the domestic market.

Facing the fierce competition of terminal resources in China, Buck chose the attempt of TV shopping to sell in China.

"TV shopping is already a mature marketing mode. As a channel innovation, it has completed the pformation from media to media platform to e-commerce platform. Because of its intuition and wide audience, it can attract many people's attention and business opportunities emerge naturally."

Hu Zhonghui, a well-known marketing strategist who served as brand director at Anta, said.

She believes that for some developing small and medium-sized enterprises, it has missed the preemptive opportunity of laying the channel of "first impressions" in the past 100 years, and in the face of the high cost channels to expand the expenses, "spoil" is better than changing some marketing modes.

And the virtual sales mode represented by TV shopping may be a way to "break through".

However, many people think that the virtual sales mode seems to be more suitable for standard parts, and there is no big difference in personalization, such as electronic products, jewelry, perfume, even Sun City umbrella.

In Hu Zhonghui's view, if the clothing companies intend to participate in the marketing mode of TV shopping, we must first solve the problem of individual differences, and we must speed up the combination of product standard parts.

"The cost of TV shopping is also high, and the threshold for products is relatively high. Only the quality of fast selling goods, that is, the absolute value and high added value of the brand, is more suitable for TV shopping."

Hu Zhonghui said.

As for the marketing mode of TV shopping, Jordan Brand Manager Zhou Yingli believes that "TV shopping can directly promote product sales, and at the same time, it can carry out brand promotion very well. It can kill two birds with one stone in a growing brand."

In fact, buck and other Jinjiang clothing enterprises try to try the TV shopping, it is easy to remind people of the Internet marketing in full swing in the past few years.

In the domestic apparel market, PPG, which pioneered online direct selling and telephone calling, has created the most popular sales mode for the Chinese garment industry at once.

It does not have the operating burden of self operated factories, and through Internet and telephone call centers, it has omitted investment in stores entities.

The company, which was not founded for a long time, once claimed that it has sold 10 thousand shirts a day.

Since its emergence in the domestic apparel market, its virtual network sales model and the sales effect of "small profits but quick turnover" have been praised by many emerging enterprises.

It is understood that Nike, Adidas and other international brands have launched an online shopping platform. It is worth mentioning that through Nike's online sales platform, consumers can order products according to their individual characteristics, and are welcomed by young consumers.

In fact, from the present situation, the domestic clothing and sporting goods sales are mainly dependent on the traditional channels such as shopping malls and franchised stores.

The share of new sales mode such as TV shopping and online shopping is very small.

For example, the network platform is limited to brand promotion for Jinjiang sporting goods brand Anta. The company has not directly or authorized any organization to build an online sales platform.

In fact, Anta and the seven wolves themselves have very good terminal resources, but for some enterprises entering the domestic market, it is probably a good attempt to pay close attention to the innovative sales mode and tap the potential market behind them.