Analysis Of The Future Development Of China Leather Products Industry

High end manufacturing. High-end manufacturing It refers to the high-end field of manufacturing industry. It can be understood from three perspectives: 1, technology is high end, it is knowledge and technology intensive, manifests the interdiscipline and integration of multidisciplinary and multi field high, fine and sharp technology; 2, the value chain has high value-added features; 3, the core position of the industry chain, the development level determines the overall competitiveness of the industrial chain. Simply speaking, the high-end manufacturing of shoes and bags enterprises is characterized by six characteristics: high quality, high efficiency, high technology, high elasticity, high value and high profit. It contains several elements: first, high-end materials, such as top leather, high-end shoe materials, hardware accessories and so on. Taking Baiyun District of Guangzhou city as an example, after nearly twenty years of development, it has formed a fairly perfect shoe and bag enterprise upstream and downstream industry chain, shoe bag R & D design, shoe bag production, material supply is very concentrated, and all kinds of supporting facilities are complete, which represents the highest level of shoe manufacturing in Asia. Second, high-end technology. Guangzhou has brought together the world's leading suppliers of CAD/CAM systems for shoemaking and leather luggage, such as Delcom, PGM, PDS, Emma CNC, Rui Zhou science and technology, Shi Gao, Bo Kai, etc., and there are also equipment suppliers serving the top domestic footwear and leather goods enterprises, such as Qianlong machinery and ROC. shoe machinery There are also many centers (Asian leather shoes and leather handbags fashion center, model center, order center, production center, business center, brand center, play a core role in the domestic industry), these high-end matching and combination, can provide the best digital production mode and technology solutions for Asian shoemaking and leather industry. Third, high-end technology. Because of its international position and superior geographical advantages, Guangzhou is the most intensive and highest level leather processing base in the whole of Asia. For example, numerical control leather piercing, laser engraving, embroidery, hot drilling, bronzing, chrome printing, cutting, color changing, spraying, digital printing, special sewing, sewing and so on, it can be completely solved within ten kilometers. Fourth, high-end talents. As an Asian metropolis with over 10 million population, Guangzhou has a great talent. The shoe packaging industry has been developing rapidly for nearly twenty years. It has accumulated a large number of skilled workers, and creative talents such as product design, development, brand operation, planning, advertising, promotion and service, so that Guangzhou has the environment and conditions for high-end manufacturing.

High-end brands. A brand is not only a name, a trademark, but also a brand. Operation brand The team includes planning, marketing execution, brand operation, brand positioning, advertising creativity, sales, promotion and service. And the important supporting force behind the continuation of brand style and competitiveness is creative design. Creative design (especially original design) is a great challenge for enterprises, and can no longer walk past the route and mode of plagiarism. Product design research and development should complement each other, such as a luxury brand L.V, with eyes closed, you know what style it is, while ordinary brands can't be impressed. The so-called high-end brands have their own brand ideas and values. Chinese brands do not lack ideas and values, but they are not enough. As a senior industry expert, I have been actively promoting the development of Chinese original design for twenty-seven years. I am committed to improving the overall design level of China's footwear industry and encouraging more young shoe designers to enhance their creative ability.

High-end services. It is personalized, comfortable and refined service. Personalized service refers to what kind of product the customer wants, and the enterprise can design and produce it individually, and can make and supply according to the requirements of the customer. Comfort services refer to the joyful index of purchase process, from consumers' early acceptance of product information to shop selection and experience, and then to the friendly feeling of shopper shopping guidance, and then to commodity packaging, wearing and matching, and even using the whole consumption process of experience and after sale (many luxury goods are guaranteed, maintained, and tidy up), all can feel comfortable and cheerful. Refined service means that the products manufactured are not crude or general quality, but are essential to customers.

Four aspects of culture, history, fashion and technology innovation go hand in hand. While creating self-awareness, we can achieve high end manufacturing and consumption through the integration of Chinese and Western culture, while simple copying and mechanical imitation are no way out.