Mall 61 Marketing Frequent "Family Card" With Emotional Involvement Of Customers.

< p > > strong > shopping mall has a larger proportion of children's amusement parks < /strong > < /p >

< p > < strong > 61, marketing has repeatedly produced "family card" < /strong > /p >

< p > < strong > "parent child" can also bring out "gold" < /strong > /p >

< p > women love to go shopping, but women love children more. In order to attract women into the mall, there is a more convenient way to engage in parent-child activities besides discount sales.

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In the 61 quarter of this year, Hangzhou shopping center has launched a family card, playing family experience activities, attracting children, including mothers, fathers, and even more family members, in addition to regular sales promotion, such as brand discount, full delivery, raffle and other promotional efforts. It has earned a lot of popularity in P.

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< p > at the same time, many shopping malls are paying more and more attention to the proportion of children's amusement parks in their formats. Some shopping malls and shopping centers have set up a lot of popularity for children's amusement parks and children's education facilities.

People in the market have said, "children are the focus of the family. It can be said that wherever children go, business opportunities are everywhere."

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< p > > strong > shopping mall 61, marketing is frequent "family card" < /strong > < /p >.

< p > this 61 quarter, Hangzhou shopping center has launched a variety of parent-child experience activities, full of variety and excitement.

Last week, West Lake Yintai began recruiting "Little Panda baby" actors. The small actors recruited will have the opportunity to get on the official stage of the Hangzhou theatre and play the role of "baby panda" in the children's drama "panda legend".

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< p > "our little panda actor recruitment campaign has received more than 100 children signing up very quickly."

The relevant person in charge of West Lake Yintai said that last week, all the children who signed up had taken part in the interview. Eventually, four children would appear in the "Panda baby" to become a little star.

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< p > at the same time, the Hangzhou department store, the flagship "happy family", launched the "children's clothing model" campaign to encourage children to "confidently show themselves, wear their own beautiful clothes" to retain the most innocent and beautiful shadows.

At the same time, the "bedtime story meeting" was launched on micro-blog, inviting mom and dad to share their bedtime stories to their babies, or bedside stories when they were young, to remind everyone of their childhood memories.

The Hangzhou department store even arranges the upcoming Dragon Boat Festival activities with parent-child activities, arranges parents and children together to create a fashionable version of the creative sachet, and further increases the emotional communication with customers.

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The children's day movement of < p > hundred is also very large. Besides the hot selling of famous children's clothes such as HELLO KITTY and Marlon, there are also Sarah Brightman 2013 Hangzhou concert "baby scheme" child star trials, "the discovery of Hangzhou small artist" award presentation ceremony, outstanding works exhibition, "do not want to grow up" over age children 61 carnival, and "interesting childhood garden party" and a series of children's day themed parent-child activities, attracting family participation.

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< p > Hangzhou Tower BURBERRY special store held "paternity" a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > matching; the clothing home time store VIP with 2013 edition VIP card can be free to receive 61 gifts, and 6. 1 day bear bear meeting activities.

Yintai Qingchun store has held 61 activities -- "U+ life style" family interest collection, through the registration and selection, the 61 promotion is run through to further increase customer viscosity.

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< p > < strong > children's play area accounted for an increase of < /strong > < /p >.

< p > in fact, parent card can not only attract popularity, but also bring warmth to the family, and to a certain extent, stimulate the overall consumption of shopping malls.

Reporters found that during the 61 shopping malls, not only children's products were discounted, but all kinds of adult products were also included in the discount.

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< p > in order to lengthen the parent-child front, many shopping malls and shopping centers pay more and more attention to the proportion of children's amusement parks in their formats.

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< p > there is a children's playground next to the women's clothing floor on the third floor of Yintai, West Lake. This is also one of the few shopping arcade with children's amusement parks in Hangzhou department store.

Every weekend, the popularity here is not enough.

Children play in it, adults sit outside and rest, sometimes they can't even grab a seat.

Many mothers will go shopping in the mall, which will increase the sales volume of the mall.

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< p > compared with department stores, the shopping mall with plenty of body is more obvious in parent-child actions.

Hangzhou's first shopping mall the Mixc attracted a lot of popularity at the early stage of its opening. It was also the favorite place for children to play in the mall.

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Xixi impression city, which was recently opened just before P, is also sparing no effort in the layout of parent-child amusement projects. The whole shopping mall has a few sports venues from the United States, Orlando marine village, yoyoto leisurely hall, high flying amusement park, children's playground, and several different parent-child entertainment facilities. There is also an early education center.

Since its opening, these parent child entertainment areas have been very popular.

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< p > industry insiders told reporters that according to incomplete statistics, there are about 400 million children under 16 years of age in China, accounting for 20% of the population. At present, Chinese children's consumption accounts for about 30% of household expenditure. The total consumption of children between 0 and 12 years old is more than several billion yuan per month.

Some experts predict that children's products will increase by 12.4% annually.

In a sense, catching children means catching business opportunities.

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< p > < strong > using emotion to involve customers > /strong > /p >

< p > < strong > children are "media" < /strong > < /p >.

< p > reporter has learned that many shopping malls in Hangzhou will first consider the parent-child project when planning marketing activities.

Attracting children is tantamount to attracting a family.

And now parents are willing to spend time with their children in various activities, both playing and exercising.

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< p > "children are the center of family life. If a child takes part in activities, there will be accompanied by mom and Dad, even grandparents and grandparents. This will give the mall more popularity and increase the cohesion of customers to a certain extent."

Shopping malls have said that under the current family structure of 1+2+4, the choice of children determines the whereabouts of a family.

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< p > this year, Yintai, West Lake, has introduced a small theatre for children's performing arts. This is a platform specially designed for children. Children's plays will be staged here every month. Children who have signed up to become children of West Lake Yintai children will have the chance to become a small actor on stage.

Every performance, it is surrounded by children and parents.

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< p > "the new theatre for children's art performance is the derivative of our art gallery. To do such a parent-child activity, the original intention is not to directly stimulate sales, but to increase the emotional connection between shopping malls and customers.

But in fact, it is very helpful to increase the popularity of shopping malls and the customer's viscosity.

West Lake Yintai relevant responsible person said.

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< p > "customers choose shopping malls, sometimes it is a very emotional choice. If something attracts him and drives him over, he will probably run unconsciously."

A senior shopping mall personage analysis, "in the case of homogenization of shopping malls, especially when the brands provided by shopping malls are almost the same, additional services will affect the hearts of customers, thus affecting the choice of customers."

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