China'S Shoes Export Situation Is Not Optimistic

According to customs statistics, from January to May this year, China exported 3.39 billion pairs of shoes, down 3.6% over the same period last year. The average export price was 3 US dollars / pair, up 15.8%. In terms of export barriers and export volume, the main factors affecting the decline of China's export volume, export tax rebate rate and the decline of export volume were mainly affected by the decline of export volume and export volume. In May, 690 million pairs of shoes were exported, down 4.9% year-on-year and 7.1% month on month. In May, the average export price reached US $3.2/pair, with a year-on-year increase of 22.8%. The average price was close to the highest since January last year. From the perspective of export regions, exports to the United States decreased, while exports to the European Union increased significantly. From January to May this year, China exported 880 million pairs of shoes to the United States, a decrease of 4.5%, accounting for 26% of China's total export of shoes in the same period, and 640 million pairs of shoes exported to the EU, an increase of 6.8%, accounting for 18.9%. According to the customs analysis, the decline of China's shoe export from January to May this year is mainly affected by the following four factors: first, affected by the adjustment policy of export tax rebate rate and the appreciation of RMB. The profit margin of shoe-making enterprises is relatively low. Since July 1, 2007, the state has reduced the export tax rebate rate of footwear products by 2 percentage points. Coupled with the continuous appreciation of RMB, the downward adjustment of export tax rebate rate and the influence of exchange rate further increase the operating pressure of enterprises. Second, the number of footwear production and export enterprises decreased significantly. With the increasingly severe foreign trade environment, the production and operation pressure of shoe enterprises has increased, and some enterprises have withdrawn from the export ranks. In particular, small and medium-sized private enterprises gradually withdraw from the foreign trade field due to their small production scale and weak digestion ability to cost rise. According to customs statistics, the number of enterprises exporting shoes in China decreased by 1719 from 9856 enterprises in the same period of last year from January to May this year. The number of domestic enterprises decreased by 1622. At the same time, with the promulgation of the new labor contract law, the tax burden of foreign-funded enterprises is increasing, the cost is rising, the supervision is increasingly strict, the profit space is squeezed, and the foreign-funded export enterprises are also reduced to a certain extent. Third, affected by the subprime mortgage crisis in the United States. The United States has always been the main market for the export of domestic shoes. However, since the outbreak of the "subprime mortgage" crisis in the United States last March, the U.S. consumer index has declined for a time. As a result, the export of shoes to the United States has slowed down accordingly. Fourth, it is subject to foreign trade barriers such as anti-dumping. On October 7, 2006, the European Union imposed anti-dumping sanctions on Chinese leather shoes and imposed an anti-dumping duty of 16.5% on leather shoes originating in China for two years. At the same time, Pakistan, Peru, Venezuela, Canada and other countries have also taken anti-dumping measures against China's footwear products. Analysts suggest that the role of footwear industry association should be given full play to guide enterprises to increase R & D investment in quality and design, upgrade product grade and improve product profit margin; enhance innovation awareness, strengthen the creation of private brands, and improve the international recognition of brands; strive to open up new markets, and pay attention to domestic market sales to resolve export risks.