YOUNGOR's Real Estate Is Like The Main Drug Industry.

< p > YOUNGOR is the most persistent of real estate obsession.

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< p > from 1992 to Macao real estate development, YOUNGOR has been involved in housing for 21 years. According to iFinD data, YOUNGOR accounted for 48.24% of the real estate business income in 2012, exceeding the "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "main business.

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< p > however, the survey found that YOUNGOR had previously been heavily involved in the embarrassing situation of poor sales, but according to its annual report, by the end of 2012, YOUNGOR's inventory balance reached 23 billion 473 million yuan, excluding the clothing business inventory amount of 1 billion 521 million yuan, and the inventory of real estate business reached about 20000000000 Yuan, which accounted for 70% of the liquidity of YOUNGOR at the end of last year.

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At the end of last year, chairman Li Rucheng also publicly stated: "because of the loss of the financing function of the capital market in real estate market, the mixed operation of real estate and clothing has seriously restricted the overall development of YOUNGOR." P

YOUNGOR will adjust the real estate business according to the total amount of funds and expand the production and operation of < a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a >, and return to the main garment industry.

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Less than P, but since entering the 2013, YOUNGOR has made the rounds again in January and May.

In this regard, the dean of the Shenzhen Institute of finance, Guo Shi Ping, said: YOUNGOR, the main clothing company, has been involved in the "impulse" because of the high profits of the real estate. Now YOUNGOR, which is deeply trapped in it, can no longer abandon the interests of the real estate. YOUNGOR has "got the real estate dependency syndrome, just like taking drugs."

But with the continuous regulation of the real estate market, YOUNGOR is facing the risk of capital chain breakage.

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< p > land King embarrassed YOUNGOR real estate for 21 years, great leap forward < /p >

< p > combing YOUNGOR's housing related process over the years, it has been discovered that YOUNGOR, the 21 year old real estate company, has been like the shadow king since 2004.

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< p > 1992, YOUNGOR and Macao Nan Guang jointly develop real estate and gradually become the largest real estate developer in Ningbo.

Since 2004, YOUNGOR's determination to expand real estate has become more and more obvious.

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< p > April 21, 2004, YOUNGOR photographed three plots of 03, 04 and 05 of Hu Dong in Suzhou Industrial Park, with a total price of 1 billion 413 million yuan, which shocked Suzhou real estate circle.

This is YOUNGOR's first king in different places.

The cost of the project is more than 6000 yuan / square meter, and in the same period, Suzhou East Lake housing price is still around 5000 yuan / square meter.

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< p > July 2007, YOUNGOR won the Hangzhou Institute of Commerce land with a high price of 1 billion 476 million yuan, and the floor price was 16 thousand yuan / square meter, which created the "king of Hangzhou" in that year.

In the same year, YOUNGOR spent 1 billion 280 million yuan to win two plots of Hangzhou Zhuan Tang No. 50 and 51.

The two Hangzhou projects have been opened for a long time, but according to YOUNGOR's 2011 Annual Report, the pre-sale ratio of the former is only 15.38%, the latter's sales rate is 48.59%, and sales performance is very difficult to satisfy.

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< p > February 2008, YOUNGOR home returned to Ningbo, with a total price of 979 million 700 thousand yuan to win a land mass in Beijiao Road, Ningbo, with a floor price of 13100 yuan per square metre, the highest price of land sold in Ningbo, Ningbo's new "land king" was born.

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The real estate business of YOUNGOR has plummeted after 2011 when it entered the market policy of "P".

The 4 cities in Ningbo, Suzhou, Hangzhou and Shanghai, which are concentrated in the development, are the most direct cities with limited purchase. Public figures show that the four commercial residential areas in 2011 declined by 15%, 23%, 53% and 24%, respectively.

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< p > for YOUNGOR's "land king" impulse, the industry analysts said: because of the high price, YOUNGOR has to bear the expensive cost, while the high price load of the project push plate slow rhythm, poor sales performance, and then seriously affected YOUNGOR's real estate profits, YOUNGOR's "land king" slightly embarrassed.

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< p > from 1992 to the present 21 years, YOUNGOR's real estate business has entered the "mediocrity" from glory. The industry agreed that in addition to the continuous real estate regulation policies, YOUNGOR's high price strategy and lack of professionalism are important reasons.

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