Outdoor Outdoor Wear Brand, Sports Brand Test Water Outdoor Children'S Clothing

< p > in the view of many children's clothing owners, Shishi children's clothing is developing fast and the brand building is great, but there is still a certain gap with the international first-line children's clothing brands, especially in terms of creativity. For example, many adult clothes are gradually exploring outdoor, but the outdoor way of children's wear is still blank. Therefore, the local outdoor adult clothing brand and sporting goods brand can completely test outdoor children's clothing.

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Under the drive of "care for the next generation", the development of children's clothing in China is particularly fast. It not only brings children's safety, comfort, high functionality, high technology and high quality children's < a target= "_blank" href= "http://www.91se91.com/" > dress /a >, but also exchanges children's experience with children's parents, and promotes children's growth together.

From the development of children's milk powder, we can see that parents have a high demand for children's clothing, food and shelter. They should not only educate their children about the new world, but also make them grow up healthily. Therefore, in children's clothing, the pluralistic dress concept can inspire children's imagination.

"Everyone wants to dress their children as the focus of attention.

The introduction of outdoor children's clothing gives children parents more choices. When the quality is close, the style becomes the most important weight. Especially when the outdoor children's clothing in China is relatively advanced, they are no longer stuck to the traditional style and dark color, but let the consumers see bright and fashionable through the new interpretation.

In the development of children's products, bright and lively colors and new styles become the "secret weapon" to attract children and parents' eyes.

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< p > domestic outdoor culture is gradually taking shape. Many parents are willing to take their children to participate in outdoor sports and cultivate children's love for nature, willingness to share, perseverance and so on. But nowadays, there are few outdoor equipment suitable for children, whether they are shopping malls or outdoor stores.

In recent years, with the introduction of Shishi outdoor adult wear, the concept of outdoor children's clothing is popular, and various leisure and outdoor sports products emerge in an endless stream. Many enterprises are also watching the market situation of outdoor children's clothing.

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< p > a group of data shows that children's clothing including outdoor space has great room for development.

According to statistics, in 2012, the domestic retail sales of children's clothing also showed an accelerating growth trend, and the growth rate was 1.7% faster than that in 2011.

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< p > in addition to the introduction of international children's outdoor brands into China, sports brands began to get involved in children's wear in the market downturn. Anta and 361 degrees have already acted: in July 2008, Anta has launched a Anta kids brand for children aged 3 to 14, whose products cover clothing, < a target= "_blank" href= "http://www.91se91.com/" > shoes "/a" and accessories.

However, due to insufficient promotion efforts, the contribution to profits has not been high.

Beginning last year, in the context of declining overall performance, Anta increased the pace of development of children's sporting goods series, from 632 stores in 2011 to 833 in 2012. In early 2010, Lining launched the launch of the Lining children's wear brand liningkids, which was jointly launched by the local children's wear brand paramount. In 2011, XTEP launched the brand name "xtep+1" children's shoes and clothing series, aiming at 2 to 14 year old children, attacking the high-end leisure fashion market.

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< p > of course, many outdoor children's wear counters are still with sporting goods, and outdoor shops are often away from commercial streets, which are not conducive to family shopping.

If you still rely on past sales channels, obviously lack of pertinence, so children's outdoor a target= "_blank" href= "http://www.91se91.com/" > dress < /a > should take into account the parents' buying habits, try in different areas of shopping malls, or open up new sales channels.

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< p > now, the competition of adult outdoor industry and sporting goods industry is becoming more and more intense. Shishi's a target= "_blank" href= "http://www.91se91.com/" > textile < /a > should clothing enterprises pay attention to the blue ocean of children's market?