Men'S Professional Shopping Website Has Greater Potential.

< p > 2012, the income of Taobao alliance platform for webmaster and Taobao customers broke through 3 billion yuan, an increase of 100% over the same period last year.

Among them, mogujie.com, Mei said, rice folding net and other shopping guides share websites, accounting for 21%.

Community sharing guide shopping website mode, like group buying, has gradually developed into a shopping and sharing red sea business.

Under the increasingly fierce competition of shopping guide websites, how to innovate and create blue ocean? For this reason, the reporter visited a shopping website focusing on men, which is easy to catch up with.

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< p > in recent years, social networking has become a hot topic in the Internet industry.

From vertical media, social networking sites, micro-blog, etc., to provide marketing services for e-commerce enterprises by means of traffic advantages, to create active new and old users, such as blogs, micro-blog, forums, etc., to e-commerce stars, and then to the emergence of "beauty", mogujie.com and other professional positioning in shopping and sharing communities.

Community oriented shopping website is based on shopping and goods sharing, which constitutes the relationship between people, people and goods, and is divided into revenue patterns based on Taobao. But most of the users are girls, so most of their functions are designed on the basis of girls' enjoyment and sharing.

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< p > beauty, mogujie.com and other community type shopping guide website's rapid rise, activated the shopping guide market red sea, the wheat field pushes the mother and child to share the baby shopping, the LC style net luxury shopping guide, the corresponding vertical type shopping guide station has arisen, the competition is intense, the simple pattern duplication has been very difficult to share in the shopping guide website, therefore easy to take the net to aim at the male < a target= "_blank" href= "http://www.91se91.com/" > the clothing < /a > the market, and introduces the private collocator to the purchase experience.

We provide customers with value by relying on customer service network consulting services and guidance.

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< p > first of all, the share of men's online shopping market is not less than that of women. According to official data of Taobao, the online shopping market has a consumption quota of around 8 billion yuan per month, and the market has basically not helped men buy the products of a target= "_blank" href= "http://www.91se91.com/".

Secondly, the rapid rise of beauty and mogujie.com over the past two years has paved the way for the shopping website.

According to market rules, men's clothing will generally follow the development of women's wear, which is the second year of women's clothing shopping development, and men's shopping guide will also follow development.

In the positioning of the men's clothing market, the private collocs will be introduced into the shopping process according to the characteristics of men's shopping. The fashion buyers and star collocs will meticulously mix different users, and there will be shoppers who will conduct reviews according to the costumes.

As for the idea of this model, Chen Jun, founder of easy network, said: "the shopping guide website is bound to develop in the direction of professional matching in order to meet the growing demand of users. Our idea is to enlarge and populate the professional dress matching services, so that men can buy the clothes that suit their needs without shopping."

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< p > men generally have the following characteristics in clothing consumption: first, lack of interest or time for shopping; second, there is demand for decent clothing but not good at dress matching; third, women prefer to dress for men in their own way.

Therefore, combining the concept of private collocates with men's shopping guide website can better stimulate men's shopping needs and explore the purchasing power potential of men.

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< p > no matter which website it is, user traffic is in a strategic position.

Turning free traffic into profitable profits is one of the core profit models of e-commerce websites.

The online sales profit of the shopping guide website is also profitable in addition to the traffic fee.

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< p > online shopping service of shopping guide website. Users need to click on the product to enter the corresponding online shop to complete the purchase.

"It is easy to make use of its own men's clothing services to collect customers and provide orders to other e-commerce websites, so as to collect profits from the owners in the form of traffic charges, and collect fees based on the browsing traffic for merchants.

When the traffic volume reaches a certain level, a discount mode is provided to merchants' traffic packages, including two kinds of monthly packages and package traffic.

Under this mode, income and cost are not directly related to each other, and have obvious marginal effects.

Chen Jun said.

Generally speaking, men's clothing purchases are significantly different from that of women. Men are more concerned with clothing brands and texture than fashion styles and diversification.

In response, Chen Jun said: "easy to choose only with well-known brands, well-known online shops and small businesses with taste.

At the same time, according to the preliminary investigation of the website, Yi Gang will select suitable clothing for consumers or consumers from the products of the cooperative merchants. Through this way, we can scientifically narrow the range of users' choice, reduce the barriers of consumers' choice, and increase their shopping comfort.

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< p > men's purchase is not very suitable for the social oriented shopping guide mode. The professional clothing matching service will be the inevitable trend of e-commerce in the future. While developing online business in traditional industries, e-commerce can also seek to develop under the line, and achieve profits through online and offline integration.

In this regard, it is easy to build a net profit model with private customization as the core.

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< p > through the designation of brand matching, the clothing will be delivered to the door, and it can easily reach a cooperative relationship with the specific merchants to get the goods sold at a lower price, and earn profits through product sales and cost difference, while charging service fees to consumers.

While the collocs accompany shopping, they provide on-site help and consulting services to customers. During the whole period, they can purchase at most two business circles to help customers select satisfactory clothes.

On line, it also expands the advanced customization service. It is a fashion star collocation teacher for many stars (such as Kumi Koda, Gao Yuanyuan, Yang Lan, etc.).

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< p > beauty, mogujie.com and rice discount are so much more focused on shopping guide websites shared by the community that it is difficult to integrate offline.

The introduction of men's collocation to shopping behavior is easy to develop offline business. The innovation advantage of easy network is to hire a famous collocation teacher in the fashion circle, and develop private customized and advanced customization business under the line. This also fits the characteristics of men's not shopping and shopping accurately.

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< p > every new mode of online shopping has been innovating along with the change of consumer demand. From the initial Taobao C2C to B2C to O2O, from the appearance of needle shopping in Taobao to the shopping guide website, from the previous PC shopping to the mobile terminal shopping, the online shopping mode is becoming more convenient and flexible, and the user experience is also improving day by day.

However, as the online shopping mode has matured, the homogeneity of the shopping website has become serious. Long term development is needed. Besides upgrading the user experience shopping guide website, we should also pay attention to the innovation mode.

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