The Introduction Of Foreign Outdoor Brand Quality Is The Cornerstone Of Brand Development.

< p > when it comes to the domestic enterprises of formal clothing and clothing manufacturers, few people in the industry do not know of her.

"The a group was founded in 1981. It is the largest and earliest national target= _blank href=" http://www.91se91.com/ "> garment processing group.

Yuan Wen, chief executive of the company, told reporters that "in 1984, the company has launched the tailor made business of professional wear group, which fills the market gap of the domestic tailored tailor made and the single order sheet, and meets the dress requirements of the personalized and high-grade clothing in the domestic business."

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< p > with more than 20 years of professional experience and strong single tailor technician team, the company has won the bid for the professional wear of airports, mobile communications, electricity, subway, education and so on. In the trend of the pformation of the garment industry, the decisive attack of her has also become the focus of the industry.

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< p > < strong > it is the general trend to take traditional advantage as the key to touch on advanced customization. < /strong > < /p >

< p > according to Yuan Wenhe, at present, the group has made long-term professional cooperation with foreign large enterprises such as Japan's three profit company, British HSBC, Royal Bank of Scotland, Lloyd bank, Lufthansa, etc., and has set up a tailor's tailor shop in Osaka, Nagoya and Hiroshima. In South Korea, Seoul has worked with more than 30 customers to develop tailor-made processing business, occupying nearly 10% of the market share of South Korea's Seoul.

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In the view of Yuan Wen he, P has become mature and has formed a set of mature and quantified market and management mechanisms. It can be said that the group has firmly occupied the market in forming a group garment, forming its own unique brand image and being unique in the market.

But the group clothing customization has developed to a relatively saturated state, and the terminal consumption field is a larger market place for garment enterprises.

In this sense, it is inevitable for her to enter the high-end custom market.

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< p > for general enterprises, advanced customization is relatively high-end. However, as a company with product advantages such as Ya Li, entering the field of advanced customization has its own unique advantages.

According to Yuan Wenhe, the high-level customization of the company will not be the mass customization of the production line, but a personalized customization in a real sense.

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< p > "in a sense, the most intuitive and high-end consumer experience and service feeling that the advanced customization brings to the customers can bring better brand effect to the product of group buying."

Yuan Wen and the clothing Times reporter said: "for many years, the fabric used by the high-end products of the company has been adhering to the high quality products from abroad.

For example, when we were working with some British fabric companies, we even got great help from the British Embassy. I think this is also inseparable from her good reputation in the industry.

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< p > why not choose cheaper fabrics of domestic manufacturers? For this problem, Yuan Wen and his own understanding: "domestic fabric prices are cheap, but many domestic fabrics in the production process, as well as in maintaining the functionality of raw materials and foreign fabrics are still different.

For example, wool fabrics, many domestic enterprises in the production process of fabric damage to wool fiber control is not ideal, which will directly lead to the functional damage of fabric products. In many people's view, the wrinkle resistance of wool fabrics is very poor. In fact, the fundamental reason for the poor wrinkle resistance is the destruction of fibers in the fabric production process.

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< p > "when we went to Italy and Britain to visit fabric enterprises, we found that their wool fabric products can directly feel the direct and obvious gap between their products and domestic products by hand grasping. In the three Woollen Mills visited, the biggest annual output is only 200 thousand meters, and the other two output is only 100 thousand meters. Even if the customer is only an order of several hundred meters, the enterprise will not be shut out because of its small quantity.

Although the output of many domestic enterprises is much larger than that of others, the quality is difficult to match.

If you want to get a place in the advanced customization, the quality of the product is the most important. This is one of the reasons why we have always chosen foreign fabrics. "

Yuan Wenhe said.

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< p > < strong > introduction of foreign outdoor brands < /strong > /p >

< p > < strong > quality is the cornerstone of brand development < /strong > < /p >

< p > in recent years, the rapid rise of outdoor products market has opened another brand and product expansion door for traditional garment enterprises in pformation.

According to the recent analysis of Anxin securities, the outdoor industry trend is conducive to the leading brands. Under the background of the overall decline in consumption growth, outdoors is a few bright spot markets.

It is expected that the growth rate in 2012 will continue in 2013, which will be a slow phase in high speed.

The market concentration is high and continues to improve, and the number of brands continues to increase.

Yuen Wen Ho also realized that the outdoor market should be another fertile soil waiting to be reclaimed for her. Maybe in the next few years, she will play an important role in the Chinese outdoor products market.

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"P >" at the beginning of this year, we introduced the CIMALP family of the French MARSANNE family (CIMALP) outdoor sports brand. This is a family business founded in 1890, when the French a target= "_blank" href= "http://www.91se91.com/" > textile < /a > clothing industry began to grow and develop.

In 1964, the family and Mr.Gondrant, a famous French mountaineer, formally founded the outdoor brand CIMALP (hemar chart), and in 1996 ~1997 sponsored Laurence de la Ferri re lady outdoor clothing, making it the first woman to cross the Antarctic continent alone.

As a long history of outdoor brand under the the Alps, textile technology is highly developed today, it also gives the new technology content of the product.

Yuan Wenhe said.

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< p > according to Yuan Wenhe, the brand of CIMALP (HI Martell) is constantly improving and improving its design style and brand concept on the basis of reservations of pure French lineage and Chinese market demand, and promotes the high-end image in line with the brand positioning.

The brand of CIMALP (HI martour) is managed by unified French headquarters, unified design and unified sales. Meanwhile, the design is differentiated according to the international trend and regional conditions.

At the end of 2012, the group of CIMALP bought the brand's lifelong management rights and agency rights in mainland China, Hong Kong, Macao and Taiwan, and developed rapidly in China in just six months.

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< p > "CIMALP (HI martour)" brand has combined with China's market demand and added some new scientific and technological functions, such as permanent antistatic, permanent radiation protection, bacteria control, rapid moisture absorption and quick drying.

Yuan Wen he said, "in the aspect of fabric selection, we purchase the high-quality face accessories from BULESIGN certification in the world, providing safe and comfortable clothing for the wearer from inside to outside.

In terms of design, the pursuit of self-cultivation, comfort and humanized tailoring replace the concept of large and intangible outdoor products, and constantly seek change and innovation in workmanship, style and material. Every needle and thread is permeated with ingenious and meticulous thinking.

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While Elia is entering the outdoor pformation, Yuan Wen and P also clearly realize that entering the urban outdoors also requires a certain professional threshold. The way of "leaving the household" is not so simple as people imagine.

On the one hand, the outdoor industry has its unique industry attributes, and it may not be able to adapt to traditional clothes which are accustomed to traditional brand customization and point to point marketing. On the other hand, even the "junior rookie" also has certain professional knowledge, which is more rational in the choice of equipment, and superficial propaganda and homogenization of goods can hardly arouse their desire to buy.

Yuan Wen Ho also clearly saw this point. Now outdoor sports enthusiasts have certain professional knowledge and are more rational in choosing equipment. Superficial propaganda and homogenized products are hard to arouse their desire to buy.

This requires that Alya start at a high starting point, and the definition and definition of "himalto" fully comply with the request of high starting point.

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< p > for now, no matter from the level of cognition of the market or the product itself, there is still a long way to go for ya ya. But Yuanwen and CIMALP firmly believe that the brand will become the high-end brand of China's outdoor products in the next few years.

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