In The Autumn And Winter Season, The Order Of Cowboy Brand Is Not Increasing.

< p > yesterday at 2 p.m., Junan Ao Garment Co., Ltd., 27 year old Wei Wei, sorting out < a target= "_blank" href= "http://www.91se91.com/" > cloth < /a >, the huge workbench was on his own.

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After 3 and April every year, more than 2000 cowboy enterprises of Shunde Junan entered the order of autumn and winter orders. For most of the cowboy enterprises still engaged in OEM production, the volume of brand orders this autumn and winter has shrunk, and some enterprises' brand orders have dropped to about 1/8 last year.

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< p > > strong > three or above, the order volume of the brand has shrunk seriously < /strong > < /p >

"P", located in Jung Sha Po village, is a medium-sized garment manufacturer. At present, there are nearly 100 employees. The factory mainly acts as OEM for three or more brands at home and abroad.

"We just got the order of jeans from the US PO LO in autumn and winter, with a total of more than 8000 styles."

Mr. Tam, who takes charge of the brand's merchandising, is basically the same as the POLO order taken by the company in the second half of last year (2013 spring summer < a target= "_blank" href= "http://www.91se91.com/" > clothing /a >). However, the order of the brand has shrunk considerably after enlarging to the whole safety. "At the end of last year, PO LO was in the same safety department, and there were altogether 4 OEM companies.

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< p > according to the data provided by Mr. Tan, the total amount of POLO in the second half of 2012 is about 60 thousand. That is to say, the order in autumn and winter has shrunk to about 1/8 this year.

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< p >, it is learned that in fact, the three line brands of the company, such as the seven wolves, the lon Lang, the American P O LO, the nine herd king and the American Camel, are all shrinking more seriously.

A businessman who did not want to be named told us that at the end of March this year, he participated in the internal ordering of dealers and chain stores at all levels held by nine King Mu in Xiamen.

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< p > < strong > domestic brands are affected more or less than /strong > /p >

< p > 2 p.m., Nandu reporters found in the cutting workshop of the Ao Ao Garments Co., Ltd., a pile of work platforms beside the denim was placed. 27 year old Wei was wearing a mask and was busy sorting out the jeans and bags.

Xiaowei said that the work in the factory was less and less.

Xiao Fangquan, director of the printing workshop, said that the order brands in the autumn and winter are less. "However, we don't have a big change in the total amount of orders on top of the brand."

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"P > the rising star of the uniform cowboy, Fan Youbin, the owner of a target=" _blank "" href= "" http://www.91se91.com/ "and" /a "Co., Ltd., said that domestic brand orders are shrinking in the second half of this year, but the international brand is not very clear.

He analyzed that the reduction of domestic brand orders is related to many factors. First of all, the rise of e-commerce mode, clothing sales price is cheaper, while the local enterprises themselves have limited profit margins, and are unwilling to take orders.

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< p > < strong > related statement < /strong > < /p >.

< p > < strong > Junan cowboy pformation < /strong > < /p >

< p > < strong > more urgent < /strong > < /p >.

< p > Junan has more than 2000 upstream and downstream denim enterprises, whose annual output value has already exceeded 10 billion yuan. For the current lean manufacturing cowboy enterprises which are still mainly engaged in foundry production, there is no statistical data showing the proportion of brand enterprises in the entire OEM order, but the industry believes that this data should be a minority.

Mr. Tan, who is responsible for the US PO LO Brand Merchandising, said that under the influence of domestic and foreign market, the trend of decreasing the trend of brand foundry and even general foundry is becoming more and more obvious.

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