31 Degree Children'S Wear, Hand In Hand, "New Chinese Voice", Belt Pmission And Energy Storage.

< p > although the sports brand is still in the adjustment period, but children's < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > clothing market has entered a rising channel.

Anta, 361 degree, Adidas...

In recent years, more and more sports brands are aiming at children's clothing. While increasing the amount of advertising, communication channels also show "diversification" characteristics.

As the leading brand of Chinese children's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a >, 361 degree children's wear is also a joint Golden Eagle cartoon channel recently, becoming the title of "the new voice of China".

Then, how much positive energy will the advertising put to 361 degree children's clothing? How to layout the future of 361 degree children's clothing? Recently, this newspaper made an exclusive interview with Chen Zhicheng, general manager of 361 degree children's wear Co., Ltd.

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< p > < strong > band spread from "Xiu" brand to implant brand < /strong > < /p >

< p > after "good voice in China" and "I am a singer", on Saturday at 19 last Saturday, the music talent show called "China new sound generation" was launched by Golden Eagle cartoon TV for children under the age of 14.

On the colorful stage background, the signs of children's clothing at 361 degrees are particularly eye-catching.

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< p > "the previous launch mode is more" punctuated ", such as sponsoring a program, showing the brand at the end of the program, lacking continuity, the impact on the brand and the sales promotion role of the terminal is not strong; now it is more" banded ", choosing the programs that can arouse the audience's resonance and continuity, do more in-depth brand implantation in the program, and combine the operation process with the terminal.

Chen Zhicheng said that this is also the reason for the cooperation between the 361 degree children's wear and the "new Chinese voice".

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< p > because the choice is "zonal" pmission way, even if the "new voice of China" program is over, the 361 degree can still enjoy the positive energy brought by cooperation in a longer time.

As you can imagine, in a busy street, a child is watching the new Chinese voice on TV at the terminal store of 361 degrees. The parents do not take him away or watch the program. Children who love music will expect the next player to win the game, and will be in front of the TV on Saturday and Sunday evening. Then the 361 degree advertising mode has been successful in a sense.

In this regard, Chen Zhicheng is very confident, in his words, the cooperation will at least achieve double effect.

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< p > of course, the 361 degree children's wear together with the Golden Eagle cartoon has special social significance.

While creating the children's music dream, creating such a great event for Chinese children's TV music circles and even leading the future of Chinese music will undoubtedly lead to extensive discussion and deep focus on children's education and growth.

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< p > < strong > innovation mode accumulates energy expecting "blowout" < /strong > /p >

< p > in the 361 degree investment report, the children's clothing business is clearly defined as a "forward-looking plan". It is considered that the expansion of children's clothing portfolio and the development of income sources can become a driving force for future growth.

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< p > at the fifteenth China (Jinjiang) International Footwear exposition last month, the 361 degree is a high-profile collection of sports, children's wear and "Shang" brand in the "collection shop", which is the first time in China's sporting goods industry.

361 degree children's clothing is also on the same level as the sports brand for the first time.

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< p > Chen Zhicheng said that unlike the competitors, the 361 degree children's clothing is produced and sold by itself, and from design, development, production and sale to operate within the group, the space of free operation is bigger. On the other hand, the style and location of its products are different from others, not limited to sports cards, but also the comprehensive children's clothing.

From the point of view of business mode, they are all chain stores, like UNIQLO and other international chain stores, and establish a unified and standardized operation mode to protect brands and guarantee services.

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The commodity structure and commodity style of < p > 361 degrees children decide that they can support a store independently, instead of affiliated to department stores and shopping malls.

This more professional single children's wear shop has given 361 degrees to taste.

Seen from last year, sales of children's clothing stores at 361 degrees can be sold at a maximum of 4 million yuan.

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< p > > at present, there are 1700 children's wear stores, and the target is over 2000 by the end of this year. The whole children's wear industry will enter the blowout period after two years, and this year's growth is expected to remain two or three.

In Chen Zhicheng's view, the current investment is more like the market layout ahead of schedule. He also hopes to promote the rise of sports brand through the prosperity of children's clothing market.

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< p > in fact, under the market downturn of sports goods industry in 2012, the 361 degree children's wear has become a "bright spot".

The annual report shows that the turnover of 361 degree children's clothing series increased by 97.7% to 370 million yuan, accounting for 7.5% of the company's turnover last year, almost doubled compared with the previous year, and the average selling price and sales volume increased by 25.7% and 57.1% respectively.

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