Can The New York Exhibition Effectively Promote The Entry Into The US Market?

　　 New York exhibition embodies the characteristics of "Great Exhibition"

The fourteenth China Textile and clothing trade exhibition (New York) will be held on July 2013 16~18 in the New York Wei Wei Convention and Exhibition Center. The exhibition will be hosted by the China Textile Industry Federation. The China Textile Association of the International Trade Promotion Association will undertake the exhibition with the Frankfurt Exhibition (US) Company. The exhibition will be held in New York. Chinese exhibitors have been embedded in the 3 professional exhibitions of the New York international fashion purchasing Exhibition (APP), the New York Home Textile Exhibition (HTSE) and the Texworld apparel fabrics Exhibition (TexworldUSA) in the same period as the National Pavilion in the form of the National Exhibition Group. At present, the 3 professional exhibitions have become the largest textile and clothing trade exhibition on the east coast of the United States.

The survey of the thirteenth New York exhibition held in July 2012 showed that 51% of buyers indicated that the amount of procurement budget would remain unchanged in 2013, while 25% of buyers indicated a slight increase, while 15% of buyers indicated a substantial increase. In order to purchase orders, 60% of buyers indicated that they would consider placing orders after visiting the exhibition, and nearly 87% of the spectators visited the exhibitors and collected market information to find the commodities they needed, so as to make reference for future procurement decisions. The three most important factors for buyers to consider developing new suppliers are fabric quality, price and minimum quantity per order. It can be seen from the report of the New York exhibition that, in the recent years, the purchasing budget of American buyers has been very small and most of them have remained unchanged due to economic impact. In addition, small batch and cost-effective products are still the direction of the US market demand.

The New York exhibition is different from the traditional textile exhibition. The concept of "Great Exhibition" runs through the whole industry chain exhibition to adapt to the American market and meet the needs of China's textile and garment foreign trade enterprises. The concept of "Great Exhibition" is not only reflected in the links from raw materials to end products, from fabrics to clothing, home textiles, from fashion trends to apparel accessories, and other aspects of the textile industry, but also in the global allocation of exhibition resources. In 2012, there were 19 trade fairs held at home and abroad, with a total exhibition area of 725 thousand square meters. At the same time, many groups attended various textile international exhibitions. In 2013, the first Brazil GOTEX clothing purchasing exhibition is about to open. From this point of view, the "big show" enables China's textile and garment industry to move towards the global while also enabling the resources of the exhibition to be shared effectively. The exhibition and investment promotion work in New York has made full use of and shared resources at home and abroad. Through its own professional exhibition platform and huge overseas buyers information database, it has played a good role in promoting and promoting China's textile enterprises and textile market.

　　 Know the enemy and know the other and open up the US market.

Influenced by factors such as wages, taxes, fuel, weather and so on, the retail sales volume of American Apparel is not satisfactory, and a small number of Chinese garment export enterprises have been shaken. But reporters learned from the six exhibition of the China International Trade Promotion Council that it is too early to make negative comments on the reform of wage tax law and the impact of rising gasoline prices on consumer spending. Because consumer demand for clothing is continuous and demand will inject vitality into the economy, this is a small but positive sign for the US retail industry. At present, the exhibition of New York exhibition is booming, and the number of enterprises from Anhui, Henan and other central regions has increased. As a national knitting industrial cluster, Dalang town of Dongguan will again organize a group to take part in New York exhibition.

A lifestyle survey released by the US Cotton Corp in March showed that 82% of consumers preferred cotton or cotton blended products. The head of the New York exhibition said: "the US market is relatively stable and is well worth deep ploughing. From the recent data, we can see the change of consumer spending habits. The cost-effective leisure series and cowboy series are all concerned by American buyers. American customers value the supply capability of China's whole industry chain products very much. With the accelerated transformation and upgrading of China's textile and garment industry, the products produced by Chinese enterprises are gradually improving in terms of quality, low price and added value. Besides, the delivery time of Chinese enterprises is guaranteed and the order quantity is flexible, which makes Chinese products still occupy a large market in the United States. "

At the same time, due to the recent rebound in the US real estate market, the retail of home textiles continues to heat up. At present, home textile enterprises hold a positive attitude towards the New York exhibition. Compared with the decline in clothing retail sales in March, sales of home textiles and furniture increased by 0.9% over the same month, an increase of 0.8% over the same period last year. According to the Wall Street journal, housing prices in the United States increased by 8.3% in December 2012 compared with the same period last year, the biggest increase since May 2006. The growth of housing market data reflects the active degree of the recovery of the real estate industry in the United States, and also reflects the demand for home textile products in the consumer market. Organizers of the New York exhibition said they hoped that home textile enterprises could accurately understand the market trend, adjust their product positioning, and quickly and effectively enter the US market through the New York exhibition.