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Shoes And Clothes Tail Goods Suppliers Get Together To Buy Fake Goods Or Become Hidden Worries.

2013/5/14 14:27:00 27

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Shoes And Clothing Tail Cargo Business Terminal Goods

May 7th, Dangdang launched a high-profile online high-end a href= "http://www.91se91.com/" target= "_blank" > shoes < /a > brand tail goods dominated "tail collection" channel.

At the same time, following the successful precedent of vip.com listed companies, more and more electricity providers see the opportunity of flash buying.

up to now, all customers, No. 1 store and Dangdang network have already launched special sale channels.

According to media reports, Tmall, Jingdong will also Wade "flash purchase" sale mode, the relevant plan is brewing.

electricity supplier aiming at tail cargo space

the original price is 369 yuan, the preferential price is 79 yuan, and a pair of Lining shoes are sold at the sale channel of all customers under the market price of seventy percent off.

in April this year, the Lining brand, which lost nearly 2 billion yuan in fiscal year 2012, clears the inventory more quickly, and launches "flash buying" jointly with all customers two times. The products cover < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > a href= "http:// www.91se91.com/", "http://" > shoes and hats, etc. the price is lowest to 19 yuan.

> all customers' reports to the China enterprise news show that the profit effect of "flash buying" activities with Lining brand is not convenient to disclose at present.

Lining did not have any official information about this.

However, in Lining's debut, all products were sold out in 18 hours, 30 hours ahead of schedule.

In the event of brand sale week before the May 1st, Giordano, Semir, ST&SAT and other more traditional shoes and clothing brands also joined P.

brand sale is regarded as an important way to break the traditional mode of private brand.

On the second day of Lining's first sale on van guest platform, Xu Xiaohui, vice president of VIC, said on his personal micro-blog that the mode of walking on two legs by "all customers own brand + retail channel" has been established, but it has become clearer recently, and there will be more exploration in the form of channels, or it can be regarded as "online version BELLE".

"P" is unique. Dangdang "tail collection" has also been given high hopes.

On the day of the end of the P, Li Guoqing Dangdang micro-blog announced on micro-blog that the target of Dangdang's clothing category in 2013 was 4 billion 500 million yuan, and the end product exchange was an important battle for achieving this goal.

, however, the reporter did not respond to the further verification of Dangdang net remittance plan to the person in charge.

data show that in 2012, the scale of China's discount retail market was about 160 billion yuan. In 2015, the discount market in China will reach 560 billion 800 million yuan, and the compound growth rate from 2011 to 2015 will exceed 50%.

"now the situation of high inventory in the clothing industry is the best time to set up a special sale channel for the electricity supplier."

Lu Zhenwang, an electricity supplier observer, told the China Enterprise News.

"P" "the whole clothing 300 billion yuan market, space is very big, this year to strive for the first three of the clothing online shopping!" Li Guoqing at the end of the day on the line of micro-blog on the same day at the same time.

in fact, when the final product is online, it is said to have a share with vip.com in the special sale market.

Vip.com, founded in late 2008, pioneered the business model of "famous brand discount + time limited snap + genuine insurance" in P.

Only three years later, it is convenient for us to list on the NYSE in March 2012.

the earnings report from the company shows that the sale market does have an attractive appeal.

According to its unaudited earnings report in the fourth quarter of 2012, vip.com's net revenue in the fourth quarter was $299 million 600 thousand, an increase of 184.8% over the same period last year, and the first quarter loss was realized, with a net profit of 6 million 300 thousand US dollars and a net profit margin of 2.1% GAAP.

as of press release, the company has not released its quarterly report for the first quarter of this year, but in its annual report, vip.com's net revenue in the first quarter of this year is estimated to be between $265 million and $270 million, an increase of about 162% to 167% over the same period last year.

sale after the "hot love period" fake or show

"compared with traditional retail sales channels, online retail continues to develop rapidly, which brings more convenient services to online shopping consumers who change traditional consumption habits, especially in developed areas of logistics network."

Du Yanhong, a retail researcher at CIC, told the China Enterprise News.

in his view, the pformation of the retail industry is also one of the factors for the sale of electricity suppliers.

P has always been the relationship between clothing brands and traditional department stores.

But last year, by the impact of online shopping, the retail channel and clothing industry were the same, and the general growth rate slowed down, which made the garment industry worse.

Beijing Wangfujing department store (Group) Limited by Share Ltd 2011 total retail sales revenue was 16 billion 254 million yuan, an increase of 20.30% over the previous year, in 2012, the figure was 18 billion 264 million yuan, an increase of 8.97% over the previous year.

Wangfujing department store's first quarter earnings report in 2013 revealed that the net profit attributable to shareholders of listed companies was about 222 million yuan, an increase of 3.74% over the same period last year, compared with 214 million yuan in the first quarter of 2012, representing an increase of 6.833% over the same period in 2011.

besides the change of consumption habits and user experience, the price of online shopping has always had enough advantages.

And the brand tail cargo market has made the electricity suppliers set foot in a new round of price war.

Dangdang net goods exchange claims that its product is 70 percent off capped.

The price of shoes and clothing is generally lower than the tag price of 50 percent off.

experts believe that although brand merchandise attracts eyeballs with discount price advantage, it is only a drop in the bucket in the whole field of sales, but at the same time, it achieves brand promotion and reduces the inventory of over season products.

Du Yanhong suggests that a brand enterprise can classify its own products according to its categories, make differentiated network sale, or according to the quantity of the products, it can also stagger the selling time of the existing products, and the bundles of the product bundles are more diversified. In the final analysis, the products should be differentiated as far as possible.

in fact, insiders told the "China enterprise daily" that for the clothing industry, inventory is in the past few years, but it is relatively severe in the past two years.

for this, Du Yanhong told reporters that after the massive inventory digestion, < a href= "http://www.91se91.com/news/index_s.asp" > the tail cargo market < /a > the quantity of goods will also decline in a large scale. Some manufacturers may provide counterfeit and shoddy goods for personal gain.

he thinks that the tail cargo market with price advantage must ensure its long-term interests, ensure the regular way of supply and set the threshold of the tail cargo market instead of being reduced to a place where fake and inferior products are gathered.