New Clothing Prices Are Strong In 2013

"P" recently, the reporter visited many Chunxi Road business circle < a href= "http://www.91se91.com/" target= "_blank" > brand clothing "/a" shop, although many stores still hung huge discount information, but sales personnel bluntly, "this is only a small part of the old money can enjoy the lowest discount."

Most of the new models have not been discounted. "

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< p > Chunxi Road < a href= "http://www.91se91.com/" target= "_blank" > dress < /a > shop salesperson Xiao Gu, recently obviously feel some changes.

"There are not many discounts, and many of the new products are not discounted. Last year, the new product on the whole Chun Xi road was at least 30 percent off."

The a href= "http://www.91se91.com/" target= "_blank" > clothing "/a" industry has been significantly warmer in recent years, which has experienced high inventory pressure, reduced export orders and declining profits.

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< p > a small sales person who sells in a brand clothing shop in Chunxi Road business district has obviously felt some changes in the storefront recently.

"There are not many discounts, and many new products are not discounted. Unlike last year, the new product of many shops on the whole Chun Xi road has 33% off concessions."

Less than two years after she entered the garment industry, she went through a lot of stock clearing activities.

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< p > last year, "low inventory" is not a big feedback behavior of a clothing store, but a burden reduction exercise that the entire garment industry has to undertake.

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"P", "the spring river heating duck prophet", in Xiao Gu's view, the discount began to decrease, which seems to be one of the harbingers of the industry's warmer recovery.

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< p > has the garment industry gone through the pressure of high inventory pressure, reduced export orders and declining profits? Is it really beginning to warm up? < /p >

< p > reporter has found that most of the clothing industry's stock, cash flow and profits have a good momentum, but individual brands still have a large stock pressure.

[phenomenon] < /p >

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< p > at Metersbonwe store, some garments are offering "199 yuan, two pieces", "139 yuan and one item" special offer. The new summer wear is only a men's shirt.

Sales staff said that new clothing has not been folded this year.

The concessions for Semir and Anta are even more scarce.

The salesmen said that the new summer wear was sold at the original price without any discount.

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< p > "our discount activities this year have decreased."

Almost all the clothing shops visited by reporters have heard similar statements.

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P, YOUNGOR (600177), director of Chengdu region, told reporters that since last winter, YOUNGOR has begun to participate in the fair, and sales volume has increased significantly through the exhibition.

He disclosed that some other brands of inventory pressure has been continuing since last year, but many clothing enterprises have been relieved of inventory pressure.

"Many clothing brand stores and shopping malls have reduced concession activities, and the discount is not as big as last year. Last year was the hardest time. Now the industry has begun to warm up."

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< p > < /p >.

< p > reporter survey found that, while the discount rate of retail outlets is getting smaller, the selling stock on the Internet is becoming more and more popular.

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Less than P, the channel for platform suppliers to open up tail goods and brand sale seems to be forming a trend.

After the launch of "brand sale" and "shop No. 1" clothing store launched by "Fan Shop", the platform providers, including Tmall and Jingdong, are embarking on the sale channel of clothing tail goods.

In 2013, Tmall will focus on building a "brand sale platform". Tmall will provide traffic resources, Tmall will operate independently, sell stocks and clear tail goods.

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Not long ago, Dangdang also officially launched a special product sale channel, "P", and entered the hot season of clothing sales.

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< p > analysis shows that the category of clothing tail goods will become a very explosive distribution category after the books, cosmetics and clothing.

[data] inventory: a large number of large brands declined < /p >

< p > the discount of discount stores, the inventory of network sales is in full swing. Is the inventory pressure of garment enterprises really relieved? < /p >

< p > last year's listed companies' annual reports and the first quarter of this year's report was disclosed. The statistics showed that after 2012's "de Stocking" war, the stock pressure of many large brand clothing has eased.

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< p > among them, four companies including seven wolves, fuanna (002327), Mei Bang dress (002269) and worse share (002494) have all declined in the past year.

In the first quarter of this year, the inventory of many garment enterprises is still decreasing.

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< p > U.S. bond apparel inventory balance at the end of the first quarter was 1 billion 865 million yuan, down about 7% from 2 billion 6 million yuan at the end of 2012.

At the same time, the inventory turnover rate was flat compared with the same period last year, but it has improved slightly compared with the beginning of the year.

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< p > flush (300033) iFinD data also showed that seven wolves last year inventory 560 million yuan, to the first quarter of this year, ending inventory decreased by one hundred million yuan, Langer stock (002612) reduced by 40 million yuan, Semir reduced by 150 million yuan.

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< p > however, not all listed companies have achieved success in digesting inventory.

Among them, the news bird inventory increased by 31 million at the end of the first quarter, and the card slave Road (002656) increased by about 26000000.

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Liu Daijie, Chengdu's P, said that most of the products sold in the market are now in stock. "The new model can't be sold, and the old ones can't be sold off, even a vicious circle."

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< p > < /p >.

< p > in addition to the pressure of inventory, the cash flow of garment industry has been improving continuously throughout the < a href= "http://www.91se91.com/" target= "_blank" > textile < /a >.

It increased from 287 million yuan in 2011 to 19 billion 486 million yuan in 2012, a significant increase of 6263.06% over the same period last year, ranking first in all industries.

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In the < p >, YOUNGOR's operating cash flow outflows from 1 billion 547 million yuan in 2011 to 5 billion 291 million yuan in 2012, which accounted for 1/4 of the total cash flow of the entire textile and garment industry in 2012, thus improving the cash flow of the industry as a whole.

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The cash flow situation of the leading companies in the textile industry is also improving. < p >

Among them, the net cash flow of US bond has reached 2 billion 856 million yuan, an increase of 192.47% over the same period last year.

Semir's cash flow also increased by nearly 366 million in the first quarter.

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< p > however, the cash flow in the first quarter of the business activity generated by the stock raising of the news bird and the card slave road is exactly the opposite, and the outflow reaches 220 million and 9 million 980 thousand yuan respectively.

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< p > the stock volume and cash flow of different brands are different, but the expansion rate of most brand stores is further slowing down.

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< p > American Apparel data show that the total number of stores in 2012 expanded from 31% last year to 8.9%.

It is estimated that the number of outlets in the first quarter is slightly larger than the number of new outlets, so the total number of stores is slightly lower than the end of last year.

It is estimated that the speed of expansion of the company will continue to slow down in 2013.

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< p > News birds only increased 54 brand stores last year, compared with 106 obviously the same year ago.

The number of seven wolves increased by 31 last year and 451 in 2011.

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< p > Semir apparel (002563) only increased more than 500 stores last year, and its expansion speed is less than 10%.

Everbright Securities (601788) analysis said, "Semir is now expanding from rough extension to endogenous growth, slow expansion of channels, and fine management."

[future] volatility will continue to be pformed into "fashion creativity" by /p.

< p > although the report data of many garment enterprises show that business pressure has eased compared with last year, the performance is improving.

But the same thing can not be ignored is that such data is still fluctuating.

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< p > Everbright Securities analyst commented on the analysis of Semir Costumes: "the company has gone through the worst time, although the pressure is still high, but the trend is gradually improving, although the economic weakness makes the pace very slow."

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< p > the first quarter data also showed that the performance fell by more than 40%.

In the first quarter, the macro-economic recovery was weak, and the consumption motivation of the residents was still insufficient.

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Luo Qian, former Deputy Secretary General of the Sichuan clothing (apparel) Industry Association, recently participated in the Qingdao international fashion week. He told reporters that orders were good this week, but he cautioned that "the figures can not fully explain the situation. I think the wave will continue. Now the whole garment industry is still in the process of accelerating pformation and upgrading."

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< p > in his view, after experiencing high storage pressure, garment enterprises now need to pform from simple processing industry to fashion and creative industry.

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< p > "look at the previous garment enterprises, the profit is very thin, processing a < a href=" http://www.91se91.com/ "target=" _blank "> clothes < /a > a few yuan, its production mode is almost gambling.

If we do not investigate the market at all, gambling on this year's popular style will not backlog if the bet is right, but once the gambling is wrong, high inventory can not be avoided.

Luo Qian said that clothing enterprises should learn from last year's lessons and change the development mode. They should take the a href= "http://www.91se91.com/" target= "_blank" as the core, and the designer as the core of the "/a".

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