"Yun Yi Shang" Brings Wings To Shoes And Clothing Enterprises
"P >" since the announcement of the project during the Haibo conference this year, the concept of "Yun Yi Shang" was first surfaced on the basis of the Shishi oracle bone inscription "a target=" _blank "href=" http://www.91se91.com/ "textile" /a "a target=" _blank "href=" _blank ">" clothing "> innovation development cloud" and "platform support". It has also attracted the attention of many media in the province. At present, the more than 20 brands of Shishi and Jinjiang have begun to touch the "no more than".
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< p > < strong > "Yun Yi Shang" let < /strong > < a target= "_blank" href= "http://www.91se91.com/" > strong > shoes > /strong > /a > < strong >
< p > > what is "Yun Yi Shang"? Cloud refers to the boundless "cloud platform". Clothing refers to textile a href= "http://www.91se91.com/news/" > garment industry < /a >, is still "fashion", "Yun Yi Shang" platform is to make the entire textile and garment industry more "fashion".
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< p > "this can save us a lot of cost, and more importantly, the dealer has a greater sense of participation."
Huang Liangsheng, executive director of small Playboy children's clothing, said that before the traditional order would start, the product album of spring, summer, autumn and winter had to be on-line, and that alone would cost hundreds of thousands of yuan.
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< p > on the one hand, the import of the order manual can not only achieve the diversification of clothing matching orders, but also present the opinions of < a target= "_blank" href= "http://www.91se91.com/" > designer /a > to the order meeting, provide guidance for the ordering people, on the other hand, it can achieve 360 degrees display advertising money < a target= "_blank" href= "_blank" > dress < < >, introduce the market promotion products.
Cao Xiaogang, who is responsible for the "cloud dress" platform, and the magazine of Electronics magazine for fashion group magazine, said that for shoes and clothing enterprises, such an order would undoubtedly be a "brand new change".
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< p > "next time I order, I will rely on the platform of" Yun Yi Shang ".
The Backstreet area is a well-known wholesale brand for men's clothing. Its chairman, Chen Rongcong, said that four times a year, the food and lodging of the seller will be borne by the Backstreet company. If the digital ordering software is used, the number of orders will be shortened to one to one and a half days, and the cost of the picture book will also be saved.
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< p > not only is the digital ordering meeting, but the cloud clothing platform also provides more than ten software services suitable for the development of a href= "http:// www.91se91.com" > shoes and clothing enterprises "/a" development, such as "collaborative management", "customer relationship processing", "park business", "O2O APP exclusive APP", "human resources management" and "financial management".
Cao Xiaogang said.
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< p > < strong > heavy pressure compels enterprises to "change" < /strong > /p >
< p > < < a href= > http://www.91se91.com > down dress > /a >, "micro collar T-shirt"...
When Anta, XTEP, 361 degrees, PEAK and Jordan sport together to play the concept of running card, another "heavyweight" enterprise, "Fujian sports board", began to quietly turn around and downplay the concept of sports and sports, highlighting products and its own brand. "We are slowly beginning to play down the name of sports and sports."
Cai Rongda, chairman of Xingke company, is also aware of this problem. In the next N years, the sporting goods market will enter the cold winter. Therefore, in the two factory of Xingke, the word "Sports" will not be seen, but the "down jacket", "jacket", "T-shirt" and "outdoor" products.
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"P" is the same. Shishi and Qi Shu Liang have launched their own fashion brands. "As the chairman of Anta's board of directors, Ding Shizhong said," the era of sporting goods brands' horse racing and big money making is over. "
Lin Hongnan, chairman of Fucheng (China) Limited, said that the era of the new shuffle of sporting goods has arrived. After this "storm", there are only a handful of brands in the first and second tier camps.
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< p > "we need to change the existing mode."
For fashion, a href= "http://www.91se91.com", denim brand /a, Liu Yiqun, chairman of "Wolf Road" and "China top ten designer", pressure is increasing. He knows clearly that it is the "King's way" to do well with the terminal.
After the product appraisal meeting in April, Liu Yiqun began to think about whether he could take the mode of "placing goods" and "ordering", with the help of "Yun Yi Shang".
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< p > "the situation in the first half of this year is very severe for clothing enterprises."
Hong Shaopei, chairman of Jinyuan fashion, also introduced the same mode in the promotion and management of the terminal, while Jinyuan was taking the same mode in the terminal promotion and management. In addition, Jinyuan went to the "single store franchise mode". There was no master generation to combine the two. For Jinyuan, all the stores were equal to "direct battalion", which could achieve quick reaction and supply. "Next stage we will accelerate the construction of the information network," Yun Yi Shang "is a good service platform.
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