Spring Fair Closed Fashion And Happiness Permeated In Spinning City
< p > those who write "happy" face < /p >.
During the "P" Expo, foreign businessmen flocked to many exhibitors.
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In the afternoon of the day before yesterday, in the "grand flocking" booth, because of too many foreign businessmen and busy staff, Wang Huashan asked the sponsor to support several plators temporarily. P
Less than two days ago, 18 foreign businessmen expressed a clear demand for purchase to "grand flocking".
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"P", "Ding Ye textile" main embroidered fabric, facing the middle and high-end market.
A new Zheng Guniang, a Middle Eastern businessman who was received during the Textile Expo, gave her 5 patterns of orders, with a total contract amounting to 200 thousand yuan, which made her feel very happy.
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< p > for designers, living in Keqiao is a happy thing.
"Yi Hui" is the high-end brand of China's fashion industry. The chief designer Zhao Huizhou, who came to the Textile Fair to purchase this time, said that the fabric of the textile city is rich and selective. She has been very happy with the cooperation with some high-quality fabric suppliers in Keqiao.
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< p > Xu Lina, from Taiwan's "Fenghua slave dress", was surprised to see "jimaransi" hemp products at the Textile Fair. She said with admiration that Keqiao had such a good fabric.
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< p > powerful promoter of industrial upgrading < /p >
< p > "here is the industrial cluster, rich variety, fabric innovation, pioneer fashion, short supply period and low price."
Through the Textile Fair, Huang Guodong, a buyer from Singapore, listed the advantages of the textile city to attract so many buyers.
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< p > innovation has been deeply rooted in the hearts of the people.
Bamboo fiber, hemp fiber, silk, cashmere, organic cotton, core spun yarn, Lycra, spandex, copper wire, all kinds of natural fibers and regenerated fibers are widely used.
At the spring fair this spring, the old "stereotyped" has gone for ever, and many fabrics are rarely identical.
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< p > the cultivation and development of creative industries began to feed the textile enterprises.
At the Textile Expo, buyers generally noticed that every exhibitor had every family's pattern, every family had the trend of every family, and the fashion creative trend converged into the sea.
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< p > "after more than 10 years of development, the functions of mice are also changing."
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< p > the relevant person in charge of the Preparatory Committee of the textile fair said that if the function of the first spinning Expo is to provide a broader trading platform for businesses and enterprises rooted in China's Textile City, the current Textile Fair has been promoting the optimization of the entire textile industry chain.
Fabric and fashion trends, technological innovation, brand creation, pioneering ideas began to integrate, outstanding textile enterprises stand out, and began to promote and lead the development of the industry.
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< p > stronger fabric brand < /p >
< p > undoubtedly, it is a happy thing to win excellent customers in the Expo.
But how to expand happiness and make happiness more durable is also worth thinking deeply, and it is worth building a sense of anxiety in the textile industry.
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Less than P, our comparative advantage has been lost, and many of the low end markets have shifted to other countries.
"Although we have received a lot of orders, our customers are getting higher and higher in the quality of their products, and the quantity of them is getting smaller and smaller. The big bills like that have now been pferred to neighboring countries such as India and Bangladesh."
Zhong Yangbin, general manager of Trade Department of top Textile Co., Ltd. told reporters that 3 years ago, ZARA, the largest selling Spanish clothing brand in China, gave him hundreds of thousands of meters at a time, but later went to Southeast Asian countries alone. ZARA purchasing agent even told him that the labor cost of Southeast Asian countries was only 1/5 of China, and raw materials were far cheaper than China.
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Zhang Ping, manager of the BELLE P printing and dyeing department, told reporters that a Japanese company gave the company 800 thousand meters every year for 8 consecutive years, but in recent years, it has not only demanded higher and higher volume but also gradually reduced its volume.
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< p > for Chinese enterprises, it is more and more impossible to take big orders as easily as before.
Only by pforming and upgrading, meeting the needs of high-end market, or taking the initiative to guide market demand, can we get new development.
This requires Chinese enterprises to grow and strengthen their brands.
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Peng Liyuan's visit to Russia, a white jacquard jacket, dressed in the style of Chinese clothing brand, has not only attracted the attention of the world, but also provided huge positive energy to China's textile and garment industry, and also brought confidence to China's textile and clothing brand.
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< p > "the upper and lower reaches of the textile and garment industry chain should work hand in hand, starting from all aspects of trend research and development, fabric development and so on to jointly create and enhance the Chinese national brand."
Zhao Huizhou, a senior designer, said Peng Liyuan encouraged us to launch high-end local brand, especially to enhance the recognition of designer brand.
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Less than P, 20 year old "Wan Zi cloth industry" has been cooperating with the domestic first-line brands including "exception" and "Yi Hui". It has enjoyed a high reputation in the fabric industry. Huang Chengqiong, the sales director of the company, said that the brand building of the intermediate product of fabric needs historical accumulation on the one hand and continuous innovation on the other hand.
Accumulation includes channel construction, quality management, enterprise culture and so on, while innovation is the grasp and guidance of fashion.
Although the road of brand building is very long, it is worth doing.
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