There Will Be New Channels For Shoe Products To Enter South America.

In December 2007, under the organization of relevant parties, Jinjiang Chen Dai shoe group went to Brazil for a 7 day market inspection.

The delegation visited St Paul, Rio and IRA and so on in Brazil, and formed a partnership with the St Paul chamber of Commerce, which is the oldest in history. It has made a groundbreaking groundwork for Quanzhou shoe industry to open up new markets in South America.

In addition, with the support of Brazil General Chamber of Commerce and Brazil Minnan chamber of Commerce, the delegation also visited the most famous wholesale and retail market in Brazil, St Paul twenty-five street, and the retail market with more than 800 shoe wholesalers operating strength, and valuable valuable first-hand information was obtained.

A total of 4 Chai Tai shoe companies participating in the "Brazil trip" were inspecting the Action Alliance St Paul chamber of Commerce. They are Jinjiang super shoes and Garments Co., Ltd., Jinjiang Chen Tai hung Peng Shoes Co., Ltd., fuchesai (China) Sporting Goods Co., Ltd. and Jinjiang Shi Ying group Shoe Plastic Co., Ltd.

Zhang Shengtao, deputy director of the Fujian economic and trade SME Service Center in Brazil Province, said: "Brazil's St Paul state is like China's Shanghai, Brazil's financial and Trade Center.

During the negotiation with the St Paul chamber of Commerce, the foreign trade union of St Paul chamber of Commerce introduced us to Brazil's economic and trade policy, Brazil's market demand, and the general situation of the shoe market.

The St Paul chamber of Commerce has organized local enterprises to visit China, so they have a better understanding of China's situation and offer many suggestions on how to open up Brazil's market for participating in the tour inspection.

According to the introduction, according to the partnership established by the two sides, the newspapers sponsored by the St Paul chamber of Commerce will regularly publish information on enterprises and products for Chen Dai shoe enterprises regularly. Chen Dai shoes enterprises only need to send relevant information regularly to the chamber of Commerce.

The supply of Brazil shoe enterprises can not meet the market demand. Zhang Shengtao thinks that the shoes made in China are slightly better than the shoes sold in the Brazil market.

There are hundreds of shoemaking enterprises in Brazil. The supply of these shoe enterprises is far from meeting the needs of the local market.

Therefore, a large number of imported footwear products are sold in Brazil, of which Chinese shoes account for a large proportion.

The survey found that some Chinese people opened shop in twenty-five street and wholesale and retail market in St Paul, and hired local people in Brazil as shop assistants.

According to reports, at first, most of the Chinese people who went to Brazil to do business in Taiwan were from China's Taiwan. But in recent three or four years, many businessmen from the mainland also went to Brazil to do business.

Zhang Shengtao revealed that the delegation exchanged business cards with wholesalers in the wholesale market and hoped that there would be business cooperation in the future. But most of these wholesalers were not direct importers. They had no strength to import large quantities from China or other countries. Instead, they bought goods from some large importers in Brazil.

According to Ding Shishui, general manager of the delegation, Fu Shi Lai (China) Co., Ltd., the price of the sports shoes sold in the retail market in Brazil is about 100 - 200, the price level of the real (Brazil currency) is almost the same as the current retail price of the domestic sports shoes in China, but the importers in Brazil all settle with the Chinese exporters in the form of US dollar settlement.

Local shoe enterprises mainly engaged in semi-finished products, Ding Shishui said. According to incomplete statistics, about 85% of the products in Brazil's domestic market now rely on imports, and the products produced by domestic enterprises account for only 15% of the market share.

"However, at present, the government of Brazil is developing its own industries, mainly adopting policies to encourage exports and restrict imports, so its import tariffs are relatively high.

However, due to the low level of manufacturing, most of the shoe business in the country is mainly processed semi finished products, and many of these semi manufactured shoes originate from China, and the tariffs on semi-finished products are much less.

In addition, the Brazil government has been trying to attract foreign investment to Brazil, which not only can solve the employment problem, but also develop local industries, so the foreign enterprises in the country can enjoy many preferential policies there.

Ding Shishui said.

He also revealed that when he visited the shoe wholesale market in St Paul, they found that most of the shoes on the market came from three places in China's Fujian, Zhejiang and Guangdong, and the rest were products produced by local shoe manufacturers in Brazil.

"Their sales channels are similar to our domestic sales channels, that is, importers import products from abroad, and then they are sold to first class agents in all parts of Brazil. Then the agents distribute the products again.

Although the quality of footwear products in Brazil market is not very high, I think products with good quality will definitely sell better.

In fact, Brazil shoes are not cheap from the retail price. Consumers will prefer better quality products at the same price.

Ding Shishui said.

The local shoe exhibition can be leveraged by Zhang Tao Tao. The market in Brazil is not mature enough compared with the European and American markets. This is an opportunity.

He said: "now, there are more professional shoe exhibitions in Brazil, and this exhibition is also associated with the German Dusseldorf shoe show and the American shoe show alliance.

This shoe exhibition in Brazil can radiate South America, so the international shoe market has formed three major footwear exhibitions in Europe, the United States and South America.

The managers of shoe manufacturers that we are going to inspect believe that if we want to open up the Brazil market, we'd better go to the shoe exhibition in Brazil.

Brazil has entered the South American market. "Brazil has a large population, and its domestic consumption level is also good, so the market prospect of the country is still good."

Ding Shishui said: "what is more important is that Brazil can radiate into the entire South American region, just like a window in South America.

When our products enter Brazil, they will be able to radiate into countries such as Argentina and Uruguay.

However, at present, the production base and wholesale market in Brazil are mainly concentrated in St Paul, such as Rio and ireco are all tourist cities, so most of the Chinese people who are doing business in Brazil are in St Paul.

South America is an emerging market relative to markets such as Europe and the United States.

Under the influence of the EU's environmental factors such as anti-dumping on Chinese shoes and other international markets, more and more Quanzhou shoe companies are turning their attention to emerging markets such as South America.

According to expert analysis, at present, the market of Brazil and other South American countries, regardless of whether they are on the market or on the product level, are at a different level of development than those in Europe and the United States. Therefore, for Quanzhou shoe companies and other enterprises engaged in light industrial products export, they now welcome the opportunity to cut into this emerging market.

The market of shoes and garments in Brazil is a major pillar industry in Brazil.

According to statistics, there are about more than 30 thousand enterprises in Brazil's textile and garment industry, with about 1 million 800 thousand employees directly employed.

St Paul and Minas are Brazil's textile and garment production bases.

For example, Minas has 40 textile groups, 48 thousand workers, 23 thousand shuttleless looms and 11 thousand looms, with an annual output of 136 thousand tons of all kinds of yarns.

Brazil has a large population. It is a huge consumption market for shoes and clothing. It has different levels of consumption and habits, and the demand for clothing and footwear is huge.

In recent years, textile consumption in Brazil has become diversified.

In 2002, per capita consumption of textiles in Brazil amounted to about US $148.

Because Brazil is located in the tropics, cotton, linen, silk and other natural fiber textiles have been favored. Pure cotton, pure hemp or cotton and hemp blended home textiles have been necessary for every family in Brazil for many years.

In Brazil, pure cotton shirts are the most consumed among all textiles. Each adult in Brazil has 4.2 cotton shirts, 5.3 cotton underwear and 3.8 cotton t-shirts each year.

Besides, sports equipment is an essential consumer product for every teenager in Brazil.

In Brazil, sportswear, sports socks and sports shoes become an important expenditure for most families.