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    A Shoe That Tells The Story Of The New Brand.

    2008/7/7 0:00:00 10441

    New Balance

    Using design and technology to explain the legend of New Balance in 100 years, this is the Chicken Run 1400, which debuted in July.

    A group of chickens on the vamp is stepping up their heads. The shallow shadows between the chickens are just like those before the big strides. The chickens are passing through the "N" sign of the upper, and gradually become a running little man.

    Inspired by the famous M.C. Escher (Escher), who was the famous "hallucination artist" in the twentieth Century, the shoes also had a dramatic name -- Chicken Run.

    To make a shoe that tells the story of New Balance brand is the pursuit of Chicken Run 1400 designers.

    The name of Chicken Run and the design of the vamp, vividly reproduce such a legendary story.

    In 1906, Mr. William J.Riley, founder of New Balance, founded a foot arch support company in Boston, USA, specializing in shaping arch support and orthodontic shoes for plastic surgery.

    One day, when he observed the chickens in the yard, he found that the three claws of the chicks could keep their balance.

    He was inspired to apply this balance principle to the design and development of the arch support device, and took a name called New Balance, and New Balance came into being and has been used so far, and Mr. Riley has been inspired by the shape of the chicken's paw. This has also become a legend that has been widely read by New Balance.

    New Balance originates from the ordinary, is skilled in science and technology, and returns to human nature.

    1400 since the first pair was released in 1994, many classic shoes have been produced, which is popular among fashion groups.

    The Chicken Run 1400, which is famous for its lineage, has inherited excellent lineages while giving it a new era element. It is a combination of history and innovation.

    The difference between other brands of Chicken Run 1400 and 1400 is the inspiration from the balance design of chicken feet.

    While exploring the history and inheriting the fine tradition, Chicken Run pays more attention to the integration of fashion elements. The more colorful design is the change of the sole texture, and from the front to the rear, the plucent material is very honeycomb.

    Chicken Run 1400 uses high quality calf texture, excellent workmanship, high-tech breathable skin design is more breathable and lightweight. In order to pursue the best shock absorption effect, adopt ENCAP high density shockproof midsole, PU package EVA composite high shock absorption system, provide dual function of shock absorbing support; high-tech CR direction control device, effectively control movement direction, wear comfortable, avoid foot sprain, strengthen rubber outsole design, durable wear, provide long wear.

    On the occasion of introducing this 1400, Chicken Run, a collection of thousands of loved ones, has been put on the shelves. Their "scientific names" are M1400CRP and M1400CRB.

    Different color schemes, the same noble temperament, who you take home in the middle of the match, but you have to act quickly, they are popular in Japan, Taiwan and Hongkong, now more Chicken Run to their fashion masters.

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