Selection Of Garment Anti-Counterfeiting Technology

There are 9610 garment enterprises in China, and more than 90% of them have business names and trademark registration. After registration, these enterprises will be protected by relevant laws.
However, due to the weak awareness of trademark protection in Chinese enterprises and the unsound legal protection of intellectual property rights, the industry and commerce departments have to deal with the situation of intellectual property infringement, which is difficult to identify, difficult to identify and difficult to punish.
And the infringement behavior mainly includes: near famous brands; directly embezzling brand names; counterfeiting products; copying and copying several ways.
Of course, this phenomenon has improved after China joined the WTO in November 2001. In order to deal with the agreement on trade related aspects of intellectual property rights (WTO/TRIPS), we begin to protect the costume design, that is, we can use visual appreciation of the decorative patterns on the surface of the garment, flower shape, clothing styles, outlines, decorations and other artistic elements to protect.
How to make their own innovative and original clothing and brand protected, besides the application of legal provisions, we must seek help and rely on technical means. This technical means is to use anti-counterfeiting technology, so that your brand clothing is yours, really called true, false is false.
However, there are less than 10% enterprises in China with nearly ten thousand scale clothing enterprises, which have brand clothing anti-counterfeiting technology. Most enterprises stay in trademark registration.
As we all know, trademark pattern is made up of trademark machine and embroidery machine by making use of processing technology and different patterns and colors, but it is very easy to be copied if not counterfeit technology in trademark graphics. Secondly, most of the trademark graphics are stitched to the back of the garment according to the requirements of the clothing standards. This brings the separability of the trademark and the clothing itself and the incomfort of the clothing, so I think it is not enough to prevent the trademark or pattern from being counterfeit.
Now with the development of electronic technology, computer technology and network technology, various anti-counterfeiting technologies emerge one after another. There are structural anti-counterfeiting technology, coding and card anti-counterfeiting technology, microchip chip anti-counterfeiting technology, thermochromic liquid crystal anti-counterfeiting technology, laser holographic anti-counterfeiting technology, heavy ion microporous anti-counterfeiting technology, S-DNA element marking information technology anti-counterfeiting, etc., what kind of anti-counterfeiting technology is it suitable for brand clothing? I think we must pay attention to the following points:
It is hoped that the anti-counterfeiting technology products must be separated from the clothing itself. As mentioned above, although the trademark is very good, it is separable from the clothing itself. Besides, some trademarks affect the comfort of the clothing itself, and the trademark and the whole life cycle of clothing are not consistent. Therefore, the trademark anti-counterfeiting can be said to be better than the trademark which is not fake.
The cost of anti-counterfeiting technology products is low, which is conducive to the selection of brand clothing. Because clothing is a low cost product, in the past, we used bar code anti-counterfeiting technology in clothing enterprises to manage clothing production and sales. At that time, the cost of paper bar code was 0.02 yuan, but the price of reader was high, and it was easy to damage barcode, and it was not popularized. At that time, we wanted to use radio frequency technology instead of barcode. At that time, the radio transmitter cost 0.2 yuan, and the reader price was higher.
The use of anti-counterfeiting technology products will not affect the comfort of clothing. The requirements of anti-counterfeiting technology products are not only separable from clothing but also without affecting the comfort of clothing. Therefore, metal bar code anti-counterfeiting and IC card anti-counterfeiting products are difficult to achieve. It can be developed by using fluorescent fiber technology, blending products with fabric or using S-DNA element to mark information technology products, infiltrating element labels into fabrics and making garments, or adopting heavy ion microporous anti-counterfeiting technology, resulting in fabric ionizing damage and anti-counterfeiting technology.
Anti counterfeit technology products must be accompanied by the whole process of clothing product life cycle. Clothing has fiber raw materials to textile to clothing, and then wear - stain - washing maintenance, recycling know damage. In the use process, especially in the washing process, the anti-counterfeiting technology products are required to be dry cleaned and washable, which is of great benefit to the authenticity of the complaint garment in the washing service industry.
Anti counterfeiting technology products should be combined with garment production, processing, marketing and management informatization. For example, RF technology can be included in the production management, logistics and transportation, and store business in the information management channel.
With the development of science and technology, counterfeit products will inevitably have anti counterfeit products. Therefore, in terms of clothing and anti-counterfeiting, besides the adoption of anti-counterfeiting technology products, it is more important to learn the relevant laws and regulations on intellectual property rights, change the prejudice of "clothing without intellectual property rights", request themselves in the TWT/TRIPS agreement, restrict themselves by the Trademark Law of China, and everyone will maintain the famous brand of clothing innovation and clothing.
Of course, all clothing must be counterfeit? I don't think that's necessary. It is not necessary to carry out anti-counterfeiting for those clothes that are discarded clothes, medium and low grade clothes, and no famous clothes. However, it is necessary to carry out anti-counterfeiting for famous brand clothing at home and abroad (such as international brand Bosideng down garment, flying sewing machine, etc.), famous business clothing, special clothing (such as military uniform, spacesuit, etc.) and luxury brand clothing.