Beijing Zoo Clothing Wholesale Market Take The High-End Controversy

With a few black plastic bags, you'd better have a small car. clothes Do not be happy, pretend to be inadvertently asked, "how to get goods?" for many young people, "moving batch" to get goods, that is a compulsory course for puberty.

But with the development of cities, the situation of wholesale market is changing. Xicheng District Exhibition Road Street recently completed a research report on "mobile batch", saying that the future "mobile batch" will control the low-end, introduce high-end, and achieve a fundamental transformation from commodity grade, business format, shopping environment and transaction mode, and promote the industrial upgrading of the zoo surrounding areas. The future will be built. clothing The design studio, the introduction of fashion design celebrities, the modeling industry studio and so on, the area into Beijing fashion design gathering place. Whether such a plan can bring about a real "business upgrading"?

Everyone says

Merchant theory

"Can we retain customers if we move out?"

At 7:30 on Friday morning, at Julong Wholesale clothing market Mr. Lin has just sent out a batch of jeans. He has been in the market for 7 years, but the business of these two years is obviously not as good as before. As for the zoo's transition to the "high-end line", Mr. Lin did not catch cold: "not reliable. After all these years, it is not a word to change. "

However, even though the market is not as prosperous as it was in the early years, merchants still have feelings about "moving batch". Several merchants said they bought out a 20 year contract, "rent will not rise or they can go on". But if the market transformation and adjustment routes even move, they can not accept it for the time being. Julong merchant ho big sister runs a six or seven square meter shop selling bags. "These years have been laborious. The profit often fluctuates, especially when Taobao gets up, and our business is even harder to do. "He is going to be on time every morning at 7 a.m., and he has to stand 10 hours a day. "The profit of this line is very thin, and then the customers who love to bargain with them will be hard to sell."

But even so, for her, this shop in poly dragon is still the only source of livelihood. "If we move out, can we keep customers?" he said. She did not want any sudden changes in the market. If that's the day, "maybe I'll just go back to my hometown."

　 Customer said

"Good quality and cheap price is gone. The mobile batch is dead."

In the "moving batch", the young people who love beauty can find some ease of shopping. The small shirt with tens of yuan and one piece is full of eyed for less than a hundred yuan coat, and in the Parkson of the three stations, the price of the clothing should be basically four digits.

"If the characteristic of good quality and low price is absent, the mobile batch will die in my heart." This year, Miss Wei, 32 years old, has been a loyal customer since the university days. Once she had leisure, she got up early, changed into a plain dress, and carried a few big black bags to get the goods. Several markets around the zoo have familiar businesses, and they can always get good things like "two digit prices and four digit sales".

It is said that there is an idea in the upgrading of "dynamic batch" that is to create the brand name of "zoo clothing". Miss Wei feels dumbfounded. "For example, I was wearing 80 yuan clothes from a zoo, and my friends thought they could match the 800 yuan in the mall, which made sense of achievement. Conversely, I can't do it! I spend 800 yuan on a piece of "moving license" clothes. Isn't this a joke? When people look at the logo, they think I bought it for 80 yuan.

Neighbor said

"Chaos is not enough, buses can't get in."

Last Friday at 7 in the morning, "moving batch" was busy. The east side market was full of cars on the sidewalk and stacked with packaged goods on the ground. Many vendors also set up stalls outside the tin Le mall in the 21st century. The staff of the bus station told reporters that the traffic between the two markets of the century's "Tian le" and "kailailid" was even more chaotic. "The trucks that carry the goods are everywhere, and the buses can't get in."

　 Expert review

Beijing is not short of high-end business.

Li Zhiqi, a marketing expert and consultant at the International Business School of University of International Business and Economics, said that after reading the news report, he was not optimistic about the upgrading and transformation of the "high level route to be transformed".

"Rashly high-end may affect popularity." Li Zhiqi believes that the city is an organic whole of the ecosystem, "moving batch" this positioning of the low-end sales format, there are also reasons for the existence of the whole market environment in Beijing, because "living in the urban area is not necessarily the most purchasing power of the crowd." He even thought that the adoption of "one size fits all" upgrading and transformation of dynamic batches is a way of quick success and instant benefit. "We only care about the immediate interests and ignore the long-term development of the market."

"Even if the" high-end "transformation is successful, what will it look like? It's like the new world or Jin Yuan's new MALL, but this format has already existed in Beijing and has been cultivated for a long time. Step by step, even if the transformation has been successful, the parking conditions and environmental conditions surrounding the parking lot can not be compared with those of the shopping malls. Li Zhiqi said he had noticed many similar wholesale market reforms, but there were few successful examples.

The government must learn to respect the market.

"How to develop the big market of" moving batch ", we should solicit" parties ", that is, the opinions of merchants and bosses. Song Ze, a researcher at the Financial Strategy Research Institute of the Chinese Academy of Social Sciences and an expert in the Ministry of Commerce, said that the formation of the market around the zoo was never "drawn by a department or a leader on the map", but because of the spontaneous demand and rules of the market. Therefore, he appealed: "the departments concerned should not make a move to make decisions, but respect the market rules."

Forerunner

Wantong Mall: "upgrade" encounter brand embarrassment

In 2006, Beijing demanded the gradual closure or upgrading of the existing small commodity markets and wholesale markets in the Second Ring Road, and the transfer to the three rings. The official Park market, the providence market and the Wantong mall in the vicinity of the second ring road have been adjusted.

Wantong mall began to "brand" and introduced 7-11 famous businesses such as Wanning, Nike, ADI and so on.

After a year of transformation, the sales main body of Wantong mall is still crafts, toys and stationery. The newly introduced businesses, though gathered in popularity, still do not bring many customers to the original merchants. After the brand is settled, they are often considered to be fake by the guests, which makes the guide buyers laugh and cry.

Long Fu Si Street: many transformation did not get back to popularity.

In the early 90s of last century, long Fu Temple Street was one of the hottest business circles in Beijing. In 1993, a street fire broke out in the long Fu Building.

Although it has been rebuilt and rebuilt for more than 10 years, there is no longer any fire in the long Fu Temple Street. In 2000, the long Fu Temple was rebuilt, locating snacks and clothing sales, and ended in failure. Since then, it has been transformed into a garment market similar to Xiushui Street or devoted to business. Spin The product failed. In 2003, the trial operation of the Digital Plaza of the long Fu Building lasted for only a year and then closed again.

　 New Xiushui: things are expensive and people are less popular.

The old Xiushui merchants, who kept the shade of trees, often recalled the hot scenes at that time. Although many commodities are hard to distinguish between true and false, shopping environment is primitive, but it was once a world-famous characteristic business circle.

"The old Xiu water is demolished, the new Xiu water enters the hall. Things are more expensive, but fewer people. Although the new Xiushui Street commodity is abundant, Miss Li, who lives near Yongan, suggests that friends should "go for a stroll, but better not spend money".