The Death Of Humen'S Clothing Enterprises: In The Past Few Years, All The Money Earned Is In Stock.

< p > April and May, many Humen a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > enterprises have held autumn and winter ordering meetings. Under the situation that the order increase situation is very good, the backlog of stock in the warehouse has become the heart of entrepreneurs.

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< p > "Dongguan has its own brand of clothing enterprises, has a lot of inventory, some enterprises inventory is more than 50%, close to the enterprise into bankruptcy."

Chen Yue, senior veteran of clothing industry, and China Southern School "a target=" _blank "href=" http://www.91se91.com/ "> dress less than /a" executive director of industry alliance Ouyang Guangyao recently told reporters that many Humen clothing enterprises are facing the dilemma of inventory being directly on the alert line.

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< p > < strong > more than a few years. All the money earned is in stock. < /strong > /p >

Mr. P, the owner of a garment factory in Luwu, Humen, is going to hold a clothing trade fair this autumn. He is very confident of the fashion style this year.

Contrary to his confidence, Mr. Chen's warehouse also had last year's < a target= "_blank" href= "http://www.91se91.com/" > clothes < /a >.

"About 25% yuan, twenty or thirty yuan of goods, at present there is still ability to deal with their own, my peers inventory much more than me.

Some of the peers earned money in the past few years, and factories are running hard.

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< p > Mr. Chen told reporters that in general, every order after the meeting, according to the order needs, the company will often consider the possible increase in demand and stocking situation and increase production. "Retail wholesalers think that they can sell 300 pieces. Regional agents think that 400 pieces need to be sold. Manufacturers are afraid that they will sell out, so they produce 500 items, and in many cases, they often sell 300 pieces, and the remaining 200 pieces become inventories."

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< p > "this is a short board of the clothing industry". Mr. Chen has no choice but to say that the production of a garment needs more than 10 processes such as buying cloth, shrinking, cutting the bed, printing embroidery, sewing and scalding. If a style is very popular, if it is sold again, it will take more than 10 days to do it again, and has already fallen behind other manufacturers.

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< p > < strong > there is a bankruptcy of the enterprise capital chain < /strong > < /p >

< p > last year, one of the more sensational news in Dongguan's clothing industry was that Guangdong's famous trademark "alien" holder, Dongguan wilderness clothing factory closed down overnight. The executives of the company were missing. In addition to leaving all kinds of debts of about 30 million yuan, there was also a letter to all employees issued in the name of the company, detailing the reasons for the company's failure.

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< p > "poor sales is actually excessive inventory, a clothing enterprise, stock up to 15%-20% is very normal, but many enterprises in Humen exceed this amount, and some enterprises even put money earned over the past few years into inventory, and backlog to the end is that many garment enterprises disappear quietly."

Ouyang Guangyao, executive director of the China Southern apparel industry alliance, said that more than 10 years ago, the factory did not have so much. Buying clothes would not pursue so many fashion elements.

Now we can't do that. People are fastidious about clothes, they don't buy them at the right price.

Competition is heavily oversupplied, clothing is unmarketable, and inventory can directly crush enterprises.

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< p > < strong > reducing inventory depends on market analysis < /strong > < /p >.

Lu P, chief executive of Dongguan "operation book" Clothing Co., Ltd., fortunately, said that there was not much inventory in his company.

"We have 6 people who specialize in a team for R & D, market analysis and sales, and many companies have only one person to develop and sell."

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< p > besides, "homework book" also analyzes and investigates the sales ability of the market and the customers. "We will not blindly pursue the quantity. If the customer orders 100 thousand pieces to produce 100 thousand, even if the sales are expected to be better or new dealers will join, we will not produce 200 thousand units at a time, although it is very difficult to achieve zero inventory, but we strive to control less than 8%-10%."

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< p > < strong > expert recruitment > /strong > /p >

< p > < strong > 3 steps to reduce inventory < /strong > /p >

< p > "there are three steps to help companies reduce inventories."

Ouyang Guangyao said, first of all, before the production of clothing, enterprises need to carry out market data analysis; then, when ordering, understand the sales performance of last year with sellers.

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"P >" Ouyang Guangyao said that there is a way to reduce the stock after the goods have been sent to the dealers' hands. There is a certain difference in the aesthetic appreciation of clothing between the South and the north. The manufacturers can use the sales channels to sell the goods to each other. For example, a certain style in the north is well sold, the south is not good, and the goods in the South can be recovered and shipped to the north.

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< p > "if we still generate stock, we can reduce the sale price of" a target= "_blank" href= "http://www.91se91.com/" brand clothing "/a" by organizing some public welfare activities, so that the image of the brand will not be damaged.

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< p > < strong > your nightmare, my business opportunities < /strong > /p >

< p > < strong > "sewer" came into being < /strong > < /p >.

< p > some people earn a lot of money through the "agency inventory". They usually sell to five or six tier cities or sell them abroad by electronic commerce < /p >

< p > some people are glad that some people are worried. Too high inventory makes the business close to bankruptcy, and also allows other people to find business opportunities.

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Li P, a designer who once ran a clothing Limited company, is currently running a Taobao store in Humen. Last year, he helped a garment enterprise to sell a batch of 200 thousand yuan garments in one month, earning thirty thousand yuan profit.

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< p > there are many people like him in Humen, who are called "agent inventory" channel by the industry, and more clothing enterprises call this behavior "sewer".

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< p > Ouyang Guangyao introduced: "the distribution method of" sewer "is often to use more or less inventory to make use of the discount or sale method to pport it to the five or six line city to digest it." there is another way to go to e-commerce and sell clothes abroad ". < /p >

< p > however, no matter which way, the "sewer" is hurt by the brand enterprise itself. "Your brand originally was 100 yuan, now 50 yuan sells at a low price, in the impact of the original market, at the same time, it also reduces the grade of its own brand, while getting part of the customer, the other part of the customer will disappear."

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