Popular Clothing Can Not Escape The Pain Of High Inventory.

< p > it is learnt that at present, GAP, which has more than 4200 chain stores in the world, has entered China in a high-profile manner in 2010, and has opened two flagship stores with an area exceeding 1 thousand square meters in the most prosperous streets of Beijing and Shanghai.

However, the opening rate of GAP has been slow until the end of 2011, the total number of shops in mainland China was only 12, and most of them were concentrated in the first tier cities.

In 2012, GAP began to accelerate its development in China. So far, GAP has opened 15 new stores this year.

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Yang Deming, chief executive of P GAP, told the media: "by January 2013, GAP will have 46 stores in China."

That is to say, in the three months from now, GAP will open nearly 20 stores.

In addition, GAP has opened 12 stores in Toronto, which has only 3 million of the population.

Therefore, Yang Deming also said that GAP chain stores in Shanghai certainly will not be less than 12, and look at the national market should be able to open to 1000 stores.

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< p > reporter saw at the Raffles store in GAP, Chengdu. Due to the relationship between working days, GAP did not appear bustling with bustle on the opening day.

A staff member told reporters: "we are not looking forward to the opening of the long queue, but rather to slowly manage the market. From now on, GAP sells well in other stores in China."

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< p > in fact, although GAP is the world's top ranked a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" brand, but it will enter the Chinese market several years later than competitors.

H&M, which has entered the Chinese market earlier than GAP, has opened hundreds of stores in more than 40 cities in China, and the pace of its opening has been maintained at a high speed.

INDITEX, the parent company of ZARA, now has 275 stores in China, and the company's target is to cover 50 cities in China, with 150 new stores.

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P > UNIQLO, the Japanese clothing giant, is becoming more and more important in the development of the Chinese market. At present, the number of its stores in China has reached 114. The company plans the Chinese market in the next 10 years to exceed the Japanese home to 1 trillion yen, and its plan to increase the number of stores in China to 1000 before 2020.

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< p > however, while foreign brands are expanding rapidly, the domestic garment industry is facing an unprecedented "cold winter".

Including Lining, PEAK and other sports brands, Semir, United States, Daphne and other leisure less than a target= "_blank" href= "http://www.91se91.com/" > dress < /a >, this year has repeatedly reported layoffs, closing stores, profits decline and other negative news.

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< p > Daphne group has announced 300 layoffs nationwide, while Semir's latest three quarterly report shows that from 7 to September, the total operating income of the company was 2 billion 100 million yuan, down 5.53% from the same period last year, and realized net profit of 225 million yuan, down 36.24% compared to the same period last year.

The state of the United States is also not optimistic, and its quarterly report has a negative growth. From 7 to September, the total business revenue of the company was 2 billion 594 million yuan, down 13.47% from the same period last year. The net profit was 320 million yuan, down 13.4% from the same period last year.

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< p > data show that only from the first half of this year, the total inventory of the more than 80 listed companies of the "a target=" _blank "href=" http://www.91se91.com/ "textile" /a "clothing plate is up to 67 billion 166 million yuan.

Especially the popular leisure clothing and sportswear are also unable to escape the torture of high inventory.

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< p > sports apparel brand market has not been spared.

This year, the number of PEAK's retail outlets has dropped sharply.

The report released by PEAK in May showed that the company closed 1067 stores this year, while Lining announced that the company closed 952 stores in the first half of the year, and the total number of Anta stores decreased by 110 in the first half of this year.

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