There Will Be A Major Adjustment In The Wholesale Market Of Beijing Zoo.

< p > there will be a major adjustment in the wholesale market surrounding the zoo.

Recently, the reporter was informed that the future "mobile batch" will control the low-end, the introduction of high-end, to achieve a fundamental shift from the commodity grade, business format, shopping environment and trading mode, and promote the industrial upgrading of the surrounding areas of the zoo.

In the future, a target= "_blank" href= "http://www.91se91.com/" will be built into the design studio of clothing, /a, the introduction of fashion design celebrities, the modeling studio and so on. The area will be made into a Beijing fashion design gathering place.

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< p > at present, the relocation of "moving batch" has not yet entered the operation stage. The relevant person in charge said: "if you really want to move, it may be a matter of years or more."

It is understood that the background of the pformation is that the city strictly controls the newly built wholesale markets of various commodities in the Fourth Ring Road, and guides and encourages the pformation and upgrading of the existing market.

Such as guiding the market to gradually weaken the wholesale and retail functions, and enhance the functions of design, display, R & D, paction, settlement and so on.

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< p > < strong > Dynamic batches > status < /strong > < /p >

< p > < strong > 70% merchants less than 15 thousand yuan monthly water flow < /strong > < /p >

< p > recently, the location of "dynamic batch", Xicheng District Exhibition Road Street, completed a survey report on "movable batch".

This report comprehensively expounds the status, contradictions and development directions of moving batches.

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< p > Xicheng District road show street stakeholders said that in the discussions with the "wholesale operators" and operators of the "wholesale market", operators of the market and operators all reported that business was very difficult in recent years, and the operating efficiency declined (the relevant data, such as the right picture), and the commodity sales in commodity trading markets were generally low.

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< p > through in-depth investigation and analysis, the "mobile batch" faces obvious internal and external pressures.

On the one hand, some domestic and foreign large garment chain retailers have accelerated their expansion, such as UNIQLO, through self built procurement channels and sales system, bypassing the wholesale link, low clothing prices, and both brand advantage and channel advantage.

In this way, the wholesale links are squeezed and infiltrated from the upper and lower reaches, and the importance and function of the commodity market, which is the core function of the wholesale trade, have been weakened.

The traditional commodity trading mode is also affected by the emerging formats of e-commerce, such as the rapid development of e-commerce, such as Taobao and other online retail industry.

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< p > Exhibition Road, the person in charge of the street, first of all, the overall image of the commodity trading market is relatively backward, the market lacks standardized management, and the function is single, and the paction mode is relatively backward. Most of them are still in cash, spot and spot trading stage, and the pportation and inventory cost is high, and the paction mode is lack of flexibility and flexibility.

Secondly, there is a lack of high-level unified planning and specialized services. The market operators only provide venues for businesses and provide the most basic services, and seldom provide businesses with value-added services such as improving the trading environment, enhancing the reputation of merchants and expanding the influence of merchants. At the same time, there is lack of linkage, interaction and cooperation among all the markets, and lack of leading enterprises and leading brands that can lead the zoo business circle.

Third, market operators, business quality, product quality and related service standards need to be improved.

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< p > "really painful and happy", Xicheng District related people said that on the one hand, "mobile batch" was well known throughout the country and brought some economic benefits, but with the development of the economy and the progress of society, the secondary problems of moving batches have become increasingly serious and become a "heart disease".

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< p > < strong > Dynamic approval, future < /strong > /p >

< p > < strong > new location < /strong > < /p >

< p > < strong > > "change" fashion design gathering place < /strong > < /p >

< p > insiders in Xicheng District say that although businessmen say they do not make money, once they are relocated, how to arrange the diversion of these businesses is a big project and can not be easily decided.

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< p > an internal data shows that in 2010, a special survey of commodity trading market in the dynamic batches area showed that there were more than 1.3 sales figures in 9 markets, employing more than 3 employees, and the lease period of the stalls was generally 20 years, most of which were the lease contracts signed in recent years.

At the same time, only 5.5% of the merchants willing to move out of the market and only 5.5% of the customers are willing to move out of the market. The proportion of those unwilling to move out of the market is close to 40%.

It is hard to imagine the difficulty.

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< p > at present, the "dynamic batch" has been included in the Desheng science and technology park by the government of Xicheng District. Yu Lingchu, deputy director of the Desheng science and Technology Park Management Committee, believes that in the development of the commodity trading market, it is not only related to the vital interests of the market organizers and merchants, but also to the harmony and stability of the region.

But upgrading the urban image of Exhibition Road area is an inevitable choice.

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< p > Yu Lingchu introduced that the future development path of "dynamic batch" is to build the zoo's clothing characteristic brand and enhance the urban image of Exhibition Road area as the main line, implement the strategy of branding, clustering and stock increment simultaneously, adhere to the control of low-end, introduce high-end, create brand and enhance the quality principle, and realize the fundamental pformation from commodity grade, business format, shopping environment and paction mode, and promote the industrial upgrading in the surrounding area of the zoo. For example, the design studio for clothing design in the zoo area, the introduction of clothing design celebrities, the establishment of modeling industry workrooms, etc., to build a large high-end clothing market, upgrade the grade, and make the zoo area into a Beijing fashion design gathering place.

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< p > < strong > New Development < /strong > < /p >

< p > < strong > build "zoo clothing" online shopping mall < /strong > /p >

< p > according to the Research Report of Exhibition Road Street, the development of "dynamic batch" in the future will still strengthen the characteristic brand of zoo clothing.

Yu Lingchu said that in the future, we should encourage and guide the pformation of the existing commodity trading market to e-commerce.

To promote the overall quality of clothing trade in zoos by introducing design, display and distribution related to clothing culture.

New office buildings and apartment buildings should be encouraged to guide new industries and match them with the location of Financial Street and Desheng Science Park.

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< p > Exhibition Road Street introduction, for the impact of online shopping, in the future will be jointly sponsored by the territorial Government and the Fraternity Association, and set up the "zoo clothing" e-commerce platform (online shopping mall).

"What we envisage is that the government is led by the Xizhimen regional integrated service center. The district government gives financial support, and the business market funds, hire professional companies, and build" online shopping mall "with" zoo clothing "as the brand.

The person in charge said.

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At the same time, we should also create "zoo clothing" trademark brand, register the National Geographic Indication Protection Product "zoo clothing" and network domain name, strengthen business operators' brand goods or create their own brand awareness, and we should severely crack down on counterfeit goods and fake products. P

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< p > < strong > new planning < /strong > < /p >

< p > < strong > should be built to connect all commercial markets across the street bridge < /strong > < /p >.

"P >" Exhibition Road, "the person in charge of the introduction, through the Exhibition Road area strategic research and special research, in the future from the public safety, economic development, industrial upgrading, comfortable and livable and other aspects of comprehensive consideration, overall planning.

In the existing mode, first, we should increase the pformation of traffic facilities, build a bridge across the interconnected market, eliminate the mixed traffic between people and vehicles, relieve the traffic pressure on the ground; two, we should redesign the traffic flow line according to the actual situation of the local roads, make the vehicle access route scientific and reasonable, and run smoothly; three, make statistics on the parking lot in the surrounding area and the commercial market, develop new parking lots or build three-dimensional parking lots.

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< p > in addition, the experts also put forward special facilities such as service stations, changing rooms, signs and other convenience facilities on the basis of expanding the booth area.

In a qualified business market, a certain size of convenience restaurant is set up to solve the problem of dining.

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< p > Yu Lingchu introduced that "dynamic batch", as the Western District of Zhongguancun Desheng science and Technology Park, enjoys the advantage of preferential policies. It can encourage merchants to try new fabric research and development, clothing design and brand display; plan special venues, regularly organize fashion fashion design exhibition and launch activities; launch clothes < a target= "_blank" href= "http://www.91se91.com/" > designer /a > Studio; set up "zoo clothing" theme fashion magazine; and rely on Beijing exhibition hall to hold "zoo fashion dress Festival".

Through a series of distinctive clothing culture exhibition activities, the zoo area has a unique and rich clothing culture atmosphere.

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