The Phenomenon Of Code Copying Is Serious. The Clothing Store Laments Working For Taobao.

< p > at present, many shopping malls "a target=" _blank "href=" http://www.91se91.com/ "> clothing" /a "> counters pick up a a target=" _blank "href=" _blank "> clothes >", "which is often thousands of yuan.

Reporters interviewed found that some consumers began to try offline shopping, online shopping mode, they tried shopping in the mall, take the size of the order to order online, saving a lot of expenses.

Physical businesses are suffering from the consumption pattern of the "code family". They believe that they are working for Taobao. Many people in the industry say that the cold winter of physical stores is not coming. Seeking differentiated management is the way out for traditional department stores.

< /p >

< p > < strong > consumer: < /strong > < /p >

< p > < strong > Internet prices are much cheaper than physical stores. < /strong > < /p >

< p > strong > Why do so many people buy clothes online? No doubt it is cheap.

< /strong > < /p >.

< p > annual "double eleven", Taobao has appeared "hot" scenes, "half price", "100% half", "how much to buy" slogans have hit the ground, and turnover has been repeatedly refreshed.

On the contrary, although the entity store has been doing the promotional activities such as shopping festival, the smart consumers have flocked to Taobao's low price warehouse.

< /p >

Miss P, who lives near Nanshan Hai Ya department store, told reporters that she spends tens of thousands of dollars every year on Taobao.

She counted out such an account for reporters. Her monthly salary was around 8000 yuan, and she had to pay 4000 yuan for her mortgage every month. She had just matched a 2580 yuan dress in the shopping mall. If she really bought this skirt in the shopping mall, she would be going to "Moonlight" this month.

Miss Wang quietly tried out the size, took the tag information with her cell phone, and prepared to go home and find the Internet to buy it.

Finally, she was bargaining with a Taobao on behalf of the buyer. The success of the forty percent off online shopping was one thousand yuan cheaper.

< /p >

< p > how cheap is it to buy clothes on the Internet? The reporter then searched Taobao online for "Europe time" a target= "_blank" href= "http://www.91se91.com/" > brand clothing "/a", one of which was priced at 999 yuan for a spring dress, priced at only 185 yuan, nearly 80 percent off, and accompanied by shopping tickets, accepting shopping mall comparison, supporting 7 days of replacement service, while reporters went to Shenzhen and found that there was no discount on the same dress.

< /p >

< p > only trying not to buy, the hard work is the sales staff, while the consumption is pferred to the Internet. Some salesmen say that this is working in vain for Taobao.

< /p >

< p > "Taobao's impact on us is too great." the owner of a clothing store in Dongmen new women's Mall told reporters that as long as several key words were entered, Taobao could search the same price, the price was cheaper than the physical store, and the rental, tax and human resources of the physical store should be counted on the consumers' accounts. She sighed, "now there are too many people buying clothes online."

< /p >

< p > < strong > seller: < /strong > < /p >

< p > < strong > the traditional clothing store should have differentiated operation < /strong > < /p >.

< p > the vigorous development of the electricity supplier has indeed separated many tourists from the clothing stores. Some businessmen are pessimistic that the clothing market is limited, and the online or offline businesses will eventually grab a slice of it.

Some people are optimistic that the advantages of physical stores have not been completely lost.

< /p >

< p > according to the Research Report of the China Electronic Commerce Research Center, in 2012, the scale of China's online retail market was over trillion for the first time, reaching 13205 billion yuan, an increase of 64.7% over the same period last year.

Some businessmen realize that the challenges brought by the electricity supplier trend are unavoidable and must be chosen to deal with.

< /p >

Huang P, a staff member of Liancheng Xintiandi, said in an interview with our reporter that physical clothing stores also have their own advantages. Many older consumers tend to rely more on the prices of physical stores.

Moreover, the "experiential" of physical stores is hard to replace online shopping.

< /p >

< p > "for the competition of the electricity supplier, the traditional clothing store should take the road of differentiated operation."

A person in charge of Huaqiang North Mae department store also said that the proportion of online shopping will continue to expand in the future, and the coverage of products will be wider and wider.

She believes that the sale of traditional clothing should pay attention to the differentiation between online and offline businesses, and clearly identify their market positioning. If we continue to grasp the "beard" and "eyebrows", we will only make the performance decline.

< /p >