The Price Of Summer Wear Is High, The Chinese Wind Is Fast, And Fashion Brands Are Not Rising.

< p > 24 morning, a shopping mall at a street, "_blank" href= "http://www.91se91.com/" > dress > /a > the area is bright yellow powder, dark purple orange red, has changed to bright summer dress.

Sales staff told reporters that a number of brand new summer wear has been installed last week, according to past practice, the new summer discount is very small, more than 10 percent off.

The reporter found that even 10 percent off, a piece of viscose fabric dress price should be more than 800 yuan.

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< p > < strong > > "Chinese wind" < a href= "http://sjfzxm.com/news/index_f.asp" > summer wear > /a > price tag < /strong > /p >

< p > "how much discount do you have for this skirt?" on the evening of 23, two floor of Jiahua shopping center, Wei Wei, a lady in the Dali dress counter, is asking for a short sleeved dress.

"It's too expensive to pay more than 700 after the discount."

After many hesitation, Ms Wei turned around and left.

"The summer dress is still a little earlier, and the lowest is 10 percent off, so wait for it."

Wewei told reporters.

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< p > the next day, reporters also learned from the harmony square's cheese counter and Wanda Plaza's Taiping bird counter that the price of the summer wear is flat with that of spring clothes this year, and the price of a coat is between 600 and 1000 yuan.

In addition, the women's jackets of Chai Wo even have to be over 1000 yuan, and there is no discount.

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< p > the head of the store told reporters that the price of the summer wear this year is not cheap. "The women's clothing brands like Dapian rock, San Diego and Jiangnan Buyi, the quality of cotton and linen, the elements of Chinese style and the tailoring design of the domestic consumers are all determined by their price."

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< p > in many shopping malls such as Ginza, GUI he and Hualian, the reporters saw fashionable women's clothing such as Zhi he, exceptions, Gloria, Taiping bird, Dali dress and Saint Diego as domestic brands of Guangzhou, Hangzhou, Shanghai and Nanjing.

Although they can not see the mark of "made in China" from the brand name, their design style or graceful atmosphere or elegance and elegance embodies the feeling of "Chinese style" from different angles.

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< p > < strong > < a > href= > http://sjfzxm.com/news/index_h.asp > fast fashion brand > /a > no price increase > /strong > /p >

< p > unlike domestic brand women's clothing sales strategy, H&M, C&A, UNIQLO and other fast fashion brands pay more attention to the superposition of sales volume.

On the afternoon of 24, reporters at the UNIQLO store in Hang Lung Plaza found that UNIQLO's summer wear in 2013 was mainly based on mono colored dress, big flower skirt pants, vest skirts, single color V T-shirt and so on, and the price was no more than 300 yuan.

Although there is no discount on the new style of summer wear, there are still many young consumers paying for it.

A female customer who tried to buy two dresses said she was a comfort person, and "these two skirts can be worn in the spring and autumn day", so it is very appropriate to buy them now.

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< p > at the same time, in the harmony square H&M and C&A stores, reporters also learned that the new summer wear was listed at the end of March. It has been sold for nearly a month. "Our shop's" a target= "_blank" href= "http://www.91se91.com/" > clothes "/a" is selling very fast, and the replenishment update is very fast, with an average turnover every five days, and sales are very large, "a store official told reporters.

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< p > > according to the editor of a fashion magazine, the fashion trend in recent years is "spring bound" for summer wear. "Many spring dress fabrics are very light and similar to summer clothes, so the feeling of" changing season "is not very obvious.

She suggested that Ji'nan spring as four seasons, the air temperature difference is too big, at this time summer clothing demand is not very big.

So you can wait until late May to buy clothes such as skirts, shorts, and so on.

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