Foreign Clothing Giants Seek To Open Up The Chinese Market

< p > China's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > market has developed rapidly in recent years, and the market potential is also increasingly prominent. Therefore, it attracts many foreign clothing giants' drooling. According to insiders, at present, China has not yet established a development system with strong popularity and clothing "a" target= "_blank" href= "http://www.91se91.com/" > clothing "/a" brand. If foreign invested enterprises enter the Chinese market, it will be very unfavorable for China to establish high-end clothing brand. < /p >
< p > recently, reporters at the twenty-first China clothing and Fashion Fair held at the China International Expo Center learned that about more than 400 foreign brand clothing companies from France, Germany, Italy, Turkey and Scotland gathered. Among them, European brands accounted for the overwhelming majority of clothing. < /p >
Zhong Lixin, managing director of the high-end women's clothing brand, P, told the "China made news" reporter that Laurel attaches much importance to the design and production of products. At present, Chinese commercial women pay more and more attention to women's clothing brand, so he hopes to find suitable partners in China through the exhibition in. < /p >
Mark Pope, vice president of Zippo global marketing and sales at P, said that in the future, the first tier cities in China will focus on the development of two or three tier cities, and Zippo will also plan to open 50 clothing and accessories stores in China in 2015. < /p >
< p > "Zhang Yingjian target=" _blank "href=" http://www.91se91.com/ "> textile" /a "industry researcher, interviewed by the China national classics news reporter, said that mainland China's first tier cities gathered many high-end brand clothing, the market competition is intense, and the cost of opening the shop is high, so the market is hard to effectively develop the a. As a part of China's new urbanization, the consumption level of the two or three tier cities is rising rapidly, and the market has great potential for development. The most important thing is that the competition in the two or three line clothing and apparel market is not very intense, so the key to the development of the two or three line city is the foundation of balancing costs and profits. < /p >
< p > it is understood that there are more and more foreign garment enterprises participating in the world. This also shows that the role of China's clothing and apparel market is becoming more and more important, so it has become an indispensable part of the world. < /p >
< p > "on the one hand, the global economy is weak. The consumption of clothing and clothing in Europe and the United States is not very prosperous. Many foreign" a target= "_blank" href= "http://www.91se91.com/" brand clothing "/a" clothing enterprises profits decline sharply, which is a stimulus to the global brand clothing and apparel enterprises; on the other hand, in recent years, China's urbanization has been accelerating, the consumption level of residents has been increasing, the trend of high-end consumption has not been reduced, and the development space is huge. Under such a background, European and American clothing and clothing enterprises can not be too salivating about our country. Zhang Yingjian said. < /p >
< p > clothing industry is a labor-intensive industry. Last year, China's clothing and apparel enterprises were beset with difficulties under the influence of the international economic environment. On the export side, garment enterprises are mostly in the manufacturing or processing links with low added value in the value chain. The development period of scale, low cost and speed has passed, and the environment at home and abroad is constantly changing. China's garment industry has also entered a period of transformation and upgrading. < /p >
< p > Zhang Yingjian said that once foreign giants enter China's clothing market, this will be very unfavorable for the establishment of high-end clothing and clothing brands in China. At present, China has not yet established a strong clothing brand development system with a strong reputation. Many domestic apparel brands are still in the period of training and development. At this time, the entry of foreign brands will lead to a positive attack on the development of China's clothing and apparel enterprises. Especially for some clothing and apparel enterprises engaged in low-end areas, it is more difficult to develop high-end brands. < /p >
< p > for the existing high-end clothing brand will have a diversion effect, customers choose more space. And foreign brands have the quality assurance, plus the advantages of fashion and appearance design, the domestic brand clothing enterprises are facing greater challenges. < /p >
< p > it is undeniable that foreign clothing giant enterprises will covet the Chinese clothing market and bring great competition pressure to local garment enterprises. "There is pressure to drive. This is also an opportunity." Zhang Yingjian said. < /p >
< p > Zhang Yingjian suggested that at present, China's clothing and apparel enterprises should improve their manufacturing level, including the building of some valuable brands. < /p >