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Inventory Defects And Future Development Of Footwear Industry In China

2013/4/17 22:39:00 30

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domestic small and medium-sized a href= "http://www.91se91.com/news/index_x.asp" > shoes and clothing < /a > most of entrepreneurs have not received higher education, and the management enterprises do not have a set of enterprise management experience and mature management ideas. When the enterprise has developed to a certain scale, the management thinking of these entrepreneurs is still not divorced from the extensive development thinking, and there is no complete system in terms of corporate culture and scientific management. Compared with foreign enterprises, they are obviously lagging behind. For example, selling Nike men's shoes equally, Nike understands that the quality of products and cost control should be guaranteed by scientific management. In contrast, the development of shoes and clothing enterprises in China seems to be extensive. In 80s, China's shoes and clothing industry almost took the place of processing routes, such as Anta, one of the six major sports brands in China. In the past five years, the development of Anta official website stores has turned Anta's operation mode to a more refined state. 
 environmental defects /p >
 as a traditional production mode with high energy consumption and low yield, the a href= "http://www.91se91.com/news/index_x.asp" > shoes and clothes < /a > industry has great influence on environmental problems. Shoes and clothing enterprises must strictly control the pollution control of production sheets. Anta shoes, 360 degrees, Disney and other brands have been found to have significant defects in the environmental management of the supply chain. 
At present, China's environmental pollution is becoming more and more serious, and there is a waste of energy in P. Shoemaking industry has always been the "worst hit area" of pollution. Even BELLE men's shoes with high brand awareness are more or less polluting the environment in the production process. The traditional mode of production with high energy consumption and low output not only wastes many resources, but also destroys the environment in tangible or intangible ways. 
 in the face of increasingly severe environmental pollution, < a href= "http://www.91se91.com/news/index_x.asp" > shoes enterprises < /a > must strengthen environmental management. For example, the official website of Daphne is expected to introduce advanced production technology in China, which will bring environmental costs into product cost from environmental protection. Zeng Shui Liang, an expert in private enterprise management at the center for private enterprise research of the Yangtze River Delta Research Institute of Tsinghua University, believes that the rapid growth of China's economy and the rapid accumulation of wealth in private enterprises are inseparable from the policy space brought about by the liberation of the system and the market space created by market opening, but it is fundamentally the efforts made by people's subjective view to form the pattern of today. The economic method is to calculate the total amount of pollutant discharge and control total cost that needs to be controlled, and also to ensure the sales volume of Daphne shoes, < a href= "http://www.91se91.com/news/index_x.asp" > single shoe < /a > shoes. 
 to the shoemaking industry, it is necessary to change the way of operation of enterprises with the concept of environmental protection and explore more environmentally friendly production and marketing modes, so as to make shoes enterprises gain a strong competitive advantage, so that their brands can go further in < a href= "http://www.91se91.com/news/ index_x.asp" > shoes < /a > brand ranking. Apart from the fact that a few Chinese shoes and clothing brands such as BELLE and Lining have certain influence in the international market, it is hard to see the shadow of Chinese shoes and clothing brands in international shopping malls, which is also related to the pollution problem of China's footwear industry. 
 under such circumstances, in addition to Daphne, in view of the recent environmental pollution problems, many shoe companies have begun to implement environmental awareness in shoe production. New York's official website has also revealed information that it will introduce "green production", environmental protection production, and prohibit the use of raw materials that pollute the environment. Instead, renewable materials will be used as raw materials. Jordan's official flagship store also recyclable some recyclable products, which not only pollute the environment, but also make consumers feel comfortable. 
 homogenization competition intense 
 the shoe market in recent years is an era of war. The RMB appreciation, raw material prices and the consumer market are flagging. For example, why does the high inventory crisis of Qingdao double star sports shoes come into being? In addition to the objective factors of the external environment, the phenomenon of Chinese shoe brand's follow suit, if you copy me, I imitate you, leading to serious homogenization of shoes products, which is an important reason for the high inventory phenomenon. The shoe industry has gone with the tide without rebuilding its brand value. If the shoe brand wants to stand out in many brands, it must have its own flagship product, the main brand, and its brand, such as learning the CONVERSE brand, positioning the users in the perfect combination of fashion, and promoting the development of CONVERSE's cloth shoes and slipper shoes with CONVERSE shoes as the main shoes. 
 marketing a single rough price war 
 in order to enhance the sales volume, the electronic commerce platform continues to open up the price war, and constantly impact consumers' eyeballs with ultra-low discount. Electric business enterprises should enhance sales, while traditional shoe enterprises will consume high inventory. There are many "a href=" http://www.91se91.com/news/index_x.asp "shoes" and "Lining" stores, such as the flagship store, the shoes and clothes less than /a, the brand sales terminal, the promotion of the electricity supplier as the best way to release the inventory pressure. Through simple and brutal price war, although consumed part of stock, it has damaged the brand degree of the product. 
 not only does domestic brands play a big role in promoting price wars, but foreign brands are also hard to stay away from. The number of brands such as Nike, Adidas and so on has reached the highest level this year, and the top half off of Nike's official website has been seen as strange. Looking at the whole shoe and clothing market, the traditional shoe enterprises' consumption of inventory and competition among channel platform providers have made every shoe and clothing brand affected by the price war in varying degrees. 
 improving competitiveness. Differentiation competition is the key. 
 how to break through the development? Whether it is new product listing or investment, differentiation can attract the attention of consumers. Insiders pointed out that the selling points of your products, the specific demands and positioning of products, etc. can not be biased. For example, the sales of Puma a href= "http://www.91se91.com/news/index_x.asp" > shoes < /a > the key is to sell different products, not to think that they are better sellers than others, especially to avoid mixing up the selling points and characteristics, avoiding homogenization competition, and finding valuable market solutions, that is, the relevant product profit mode and its operation. Never be superstitious or following the so-called market miracle created by others. If a product wants to circumvent the brutal Red Sea, integrating resources is the foundation, and how to activate the market is fundamental.