China'S Footwear Market Is Highly Imitated By Shoes.

< p > China as a world factory, raw materials, technology and even core technology is no longer a problem.

Many years of operation have enabled the mature high imitation team to be able to identify the technology and materials adopted by the advertising film, and to push the product out of the market before the manufacturer launches new products.

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< p > < strong > Chinese market high imitation shoes raging, < /strong > /p >

< p > China's < a href= "http://www.91se91.com/news/index_p.asp" > Putian < /a >, the imitation footwear industry has existed for nearly 30 years, the manufacturing technology has been very mature, and has reached an unparalleled level in the imitation of Nike, Adidas and other sports brands. Especially Adidas's Clover shoes, raw materials, technology and even the core technology is no longer a problem, it has been difficult to distinguish from Adidas's official website, and the naked eye can not be seen at all.

In the locality, there are not only a shoes such as board shoes, "href= http://www.91se91.com/news/index_x.asp", "running shoes" and "/a" and so on, but also the technology of basketball shoes can make shoes fake.

In particular, enterprises are addicted to their immediate profits and lack strict supervision mechanism, which makes the counterfeit industry unscrupulous.

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< p > after the rise of online shopping in China, high imitation shoes are seamless and blossom everywhere, and higher requirements for identification and authenticity of shoes are put forward.

In terms of sports brand, Adidas, Nike, Puma and so on occupy a considerable market share, but "tree attracts the wind", and the probability of brand products being counterfeited is also the biggest.

For example, consumers buy Nike shoes online, as long as they are purchased from unauthorized stores, which are not genuine products. All authorized stores, including specialty stores, large supermarkets and shopping malls, are recorded in Nike headquarters.

However, many stores such as Vans, Puma official flagship store, Adidas store and so on do not authenticated the authenticity, do not accept any form of identification, and do not have any written proof to issue it. At the same time, this is not the business content of the exclusive store.

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< p > can be considered from the price before buying.

Some shop buyers, such as Puma shoes, limited shoes only have direct sales outlets, the price is about 2000 yuan, hundreds of dollars of shoes must be fake.

In addition, experienced buyers suggest that most famous brands will not have less than 30 percent off of the new products in season, and CONVERSE shoes may be around 50 percent off in spring.

Those shoes with only 100 yuan on the Internet are lower than the original price to 80 percent off or even 90 percent off.

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< p > the existence of these high imitation enterprises has brought a great negative impact to China's < a href= "http://www.91se91.com/news/index_c.asp" > shoemaking industry < /a >. After nearly 10 years of exploration, China's high imitation footwear industry learned Nike, MIZUNO and other technology in the 90s of last century, and then experienced this process through repeated production and processing, without any independent innovation factor.

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< p > establishing brand requires differentiated innovation ability. At this point, many domestic brands such as Teenmix shoes and Daphne have begun to attach importance to the scientific added value of shoes.

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< p > < strong > get rid of high imitation shoes by scientific added value < /strong > < /p >

< p > shoes and clothing products have large profit margins. For example, in abroad, a pair of exquisite camel men's shoes cost up to US $1500, and their added value has far exceeded the profit margins of real estate.

Besides the brand effect, technological innovation is undoubtedly the foundation of supporting the profit of products.

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< p > under the pressure of rising raw material prices and increasing labor costs, more and more Chinese shoe and clothing enterprises begin to use new technologies and new materials to enhance the added value of products.

For a pair of Anta shoes, the patented technology can reach 41 items, not only in the style and color, but also in many fields, such as polymer materials science, bone science, human body biomechanics and so on.

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< p > in the R & D of basketball shoes, many sports brands are also beginning to be reflected in the added value. For example, a pair of Nike basketball shoes can help the high-tech added value of shoes on the three level shock mitigation technology.

China's sports brand enterprises are also increasing their added value to science and technology.

For example, one or two pairs of XTEP sports shoes with national patent technology can be recognized not only by the market, but also by the increase in unit price.

For shoe companies, increasing the technological content of products can not only provide consumers with more comfortable and perfect products, but also effectively prevent high imitation and ensure product differentiation.

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< p > in this respect, the official website of the 31st degree website has indicated that new materials such as bamboo fiber and soybean fiber will be used to enhance the added value of products in shoes and clothing.

It is understood that the application of natural fibers such as fiber can enhance the functionality of sports products, such as breathability, sweat absorption, antibacterial effect, and consumers are more willing to pay for new added functions.

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< p > Hongxing Erke has also made use of new technology to achieve the goal of raising sales of shoes.

According to relevant media reports, Hongxing Erke adopted "special nylon net, new super fiber and fine electroplating TPU" three kinds of "Shenzhou" limited edition sports shoes made of Shenzhou VI through the space detection material, and also made a breakthrough in Hongxing Erke store.

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The pressure of local brands is mainly from their own, especially the relative industry overcapacity. The homogenization of products among various brands is serious. It can replace P very strong. It has great challenges for the brand of nine hee women's shoes, hot air and so on.

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< p > in the eyes of the industry, the potential growth of China's shoe market is very large. It is impossible to completely disappear from the shoe market, but the brand can make a distinction between the products.

It is obviously impossible to rely on counterfeiting, copying and following others' buttocks to make the industry bigger and stronger.

The footwear industry can only be upgraded according to the needs of consumers. Besides the unique attributes of the products, the renewal speed and shopping experience of the style should also be improved.

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