3 Industries, Such As Textile, Clothing, Footwear And Petrochemical Industry, Achieve Over 100 Billion Yuan Output Value.

< p > Product Brand -- industrial brand -- regional brand -- city brand, < a href= "http://www.91se91.com/news/index_p.asp" > Quanzhou < /a > has formed a distinctive development track in promoting brand development.

In from April 12th to 13th, the Symposium on scientific and technological work of the national industrial and information system was held in Quanzhou. The experience of brand building in Quanzhou has become a hot topic in this conference.

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< p > < strong > brand stars are bright > /strong > /p >

< p > brand becomes the unique factor of Quanzhou.

According to the introduction, by 2012, the total economic volume of Quanzhou ranks first in Fujian province for 14 consecutive years. It has won the honorary title of "China's ten brand cities", "China's brand economic city", "China's brand city" and "China's brand city that moves the world".

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< p > Quanzhou brand glory list is shining brightly.

At present, the city has more than 1704 billion industrial enterprises and 77 listed enterprises, ranking the first in Fujian province and 927 in the whole country. It has 927 patents for effective inventions, and the number of patent applications and authorization in the past 3 years ranks the highest in Fujian province. The number of registered trademarks is 130 thousand, and the number of international trade marks in Madrid is 570. With 105 well-known trademarks in China, it has become the first city in China to set up more than 100 pieces of well-known trademarks in China. 341 famous brand products in Fujian are ranked first in the province, 857 in Fujian famous trademarks, and 8 in geographical protection products.

The more than 10 state-level industrial brands such as "China Shoes Capital", "China a href=" http://www.91se91.com/news/index_f.asp "casual wear" /a, "famous city", "hometown of Chinese building materials", "stone carving capital of China" and "hometown of Chinese oolong tea" have become the most convincing evidence of Quanzhou's developed county economy.

The 12 characteristic industrial clusters in the whole city achieved output value of over 692 billion 700 million yuan last year, accounting for 82.7% of the industrial output value above the scale of the whole city. Among them, 3 industries such as textiles and clothing, < a href= "http://www.91se91.com/news/index_c.asp" > footwear industry < /a > and petrochemicals reached 100 billion yuan output value, and Quanzhou has become a strong brand city with considerable economic strength.

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In the past twenty or thirty years, the enterprises in Quanzhou have gone through the hard course of "the imimitations of early start - up - imitation, to the hardships of processing - the OEM, and to the awakening of the brand - self creation".

Since 2003, the output value of China's famous brand products has increased by an average of 20% per year.

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< p > < strong > the rise of city brand < /strong > /p >

< p > in the view of the economic circles, Quanzhou is one of the prefectural cities that paid attention to and develop the brand economy earlier in the country.

Looking back on the past, as early as 1997, the Quanzhou municipal Party committee and the municipal government made timely strategic decisions and plans for the implementation of "quality city" and "quality and prospering the city", setting off a new chapter in striving to create famous brand work.

In the second year, the municipal government introduced and implemented the ISO certification system, and issued the corresponding reward policy, laying a solid foundation for creating a brand.

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When p entered the "fifteen" period, the municipal Party committee and the municipal government pushed forward the decision of brand development strategy, and committed to the pformation from "quantity economy" and "quality economy" to "brand economy".

During the "11th Five-Year" period, we made timely strategic decisions to create world famous brand, and proposed to build a number of competitive brands, enterprise groups and large companies with international competitiveness.

In the early 12th Five-Year, in order to give full play to the role of quality work in promoting economic development, the municipal Party committee and municipal government promulgated a series of policies and measures to speed up quality and technological innovation and promote the deep integration of industrialization and informatization.

In the process of implementing brand strategy, the Department linkage effect is formed.

For example, the economic and trade departments focus on tracking the services of hundreds of key industrial enterprises in the city, and select a hundred key industrial enterprises in Quanzhou every year, and actively strive for preferential policies to support the development of enterprises.

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< p > < span lang= "EN-US" style= "font-family: song body"; font-size: 14pt; mso-bidi-font-family: "Times New New"; ""; "

< p > establishing city brand is the only way for Quanzhou to realize industrial upgrading and leaping development during the "12th Five-Year" period.

Reporters learned from the exchange meeting that in the process of city brand communication, Quanzhou will take private enterprises as the main body, make full use of the image and packaging of the origin image of well-known enterprises and industries in cities, expand the brand influence of cities, and form a win-win situation for the dissemination of enterprises and urban brands.

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< p > < strong > Quanzhou becomes the national model < /strong > < /p >.

< p > this is a rare great exchange event.

The reporter was informed that the representatives of the relevant departments of the Ministry of industry and commerce, the more than 200 provinces, autonomous regions, municipalities directly under the central government and the cities directly under the central government, the Xinjiang production and Construction Corps, the provincial and provincial capital cities, the responsible departments of industry and information technology, the responsible comrades of the trade associations, the heads of some scientific research institutes, and the responsible persons of well-known enterprises in the country gathered in Quanzhou to discuss and exchange technological innovation, industrial product quality and brand building. Quanzhou, on behalf of Fujian Province, exchanged experiences in brand building at the conference. Participants also visited seven wolves and 361 representative enterprises to carry out technological innovation and brand building.

Participants said that the trip made the national industrial information system have a more sensible understanding of the road of brand Quanzhou.

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Less than P, a brand street has been established in Quanzhou, not only with well-known international brands, but also with many famous brands in Quanzhou.

The good brand structure of "Quanzhou's government led, enterprise main body and social participation" has been widely recognized by the participants.

The director of science and Technology Department of the Ministry of industry and Information Department said that from the product brand to the industrial brand, and then to the regional brand, the brand development of Quanzhou brand has become a strong reference for the national industrial system.

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