Outdoor Products Apply For Multiple Trademarks At The Same Time.

Recently, an outdoor goods company in Yiwu spent nearly 100 thousand yuan, and commissioned a trademark office to buy 8 trademarks at a time. clothing Knapsack, cooking utensils, shoes In the event, we prefer to believe that many industry people value the prospect of outdoor products industry, so that they seize the market opportunities and do not want to see the phenomenon of "Jordan" Shanzhai brand.

Phenomenon: simultaneous application of multiple Trademarks into normality

Compared with the past two years, the growth rate of application for registered trademarks in outdoor products industry is very high, almost 50%. Take an operator in the outdoor goods market in Yiwu as an example. He used to specialize in outdoor clothes, and later he made a joint venture with his friends to produce knapsack and scarf. Hat Sleeping bags and sleeping pads. For the promotion needs, each type of product has applied for a separate trademark and divided into brand strategy. Up to now, his company already has 7 trademarks. Next, he intends to intervene in the production and sale of cooking utensils and other products, and will also apply for new trademarks.

It is understood that outdoor products involve more than 10 major categories, such as household outsourced, outdoor shoes, Clothes & Accessories Accessories, camping travel equipment, special outdoor sports equipment, self driving supplies, and so on, there are more than 100 subdivision categories. The phenomenon shows that the industry is very optimistic about the future of this industry, so it is becoming normal for an enterprise to apply for several trademarks.

Analysis: when the registered trademark is unavoidable, "Jordan" meets Shanzhai.

Outdoor products enterprises expand their products because of the need to seize the market, and then the strategy of separating brands is only a superficial reason. Depth analysis, the previously sensational "Jordan" tort incidents, these Shanzhai "Jordan" in order to hit the edge ball, the style and the name are various, very "chic", let people laugh. After a long period of development, will there be TOREAD, The North Face, Jack Wolfskin and so on?

Policy: many potential consumers of outdoor sports are middle and high income groups. Brand reputation and popularity will also affect their purchasing intention. Because of this, the trademark application in outdoor products industry will become more and more heated.

For example, Tmall has added three new initiatives in this year's brand flagship business announcement, one of which stipulates: for sports shoes and clothing with high consumer awareness (involving outdoor products industry), only those who hold registered trademarks will be recruited; even if the ordinary website sellers who apply for franchised stores have trademarks, they will enjoy more preferential policies than those without trademarks. This shows that brand competition is more conducive to sustainable development of enterprises, but also to tap the potential of the market.

In addition, the relevant data show that sales of domestic outdoor products are increasing at an annual rate of about 40%. Behind this, it shows that more and more enterprises are involved in the industry, and homogenization competition will become increasingly fierce. If enterprises want to arouse the attention of buyers and offline dealers, they must play their own brands.