"Change" And "Change" In The Textile Industry

< p > China is faced with two key words, "change" and "change".

It is not only a target= "_blank" href= "http://www.91se91.com/" > textile < /a > industry, it is also the two challenge facing all walks of life in China.

As the textile industry is particularly difficult, how can the textile industry innovate and upgrade the industry? < /p >

< p > < strong > brand innovation: new ideas of old topics < /strong > < /p >

< p > brand is like life. A good commercial brand should have its own precipitation and persistence. Observing the track of foreign textile brand construction, we can easily find that after a period of time, domestic textiles are more likely to be favored. This is closely related to the national cultural heritage, consumer habits, psychological characteristics, and even the characteristics of the residents of this country.

Xia Guoxin, Shenzhen a target= "_blank" href= "http://www.91se91.com/" > dress < /a > Limited by Share Ltd chairman and general manager, believes that brand innovation needs time accumulation. In Xia Guoxin's view, the brand is a part of culture, and the rise of the brand is directly related to the profound culture.

"Recently, people are very concerned about the dress of Peng Liyuan's visit. Through this case, we discovered that the original a target=" _blank "href=" http://www.91se91.com/ "> clothing" /a "has such a great impact in daily life. So many people are concerned about it. This represents the awakening of Chinese clothing culture consumption, but without all these cultures, it is impossible to achieve it.

New theory of Xia kingdom.

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Yang Xun, chairman of JEANSWEST International (Hongkong) Limited, has a different understanding when it comes to brand innovation. He believes that many enterprises in China are only concerned about the innovation of a product and neglect the innovation in the process of operation and management. Yang Xun believes that the latter is the key factor for an enterprise to become bigger and stronger. P

"Entrepreneurship is harder and harder to maintain. With the development of society, the business mode of enterprises needs to follow the trend of social movement. But this movement is not as easy to attract attention as an innovative product. Therefore, in many cases, the innovation of business management is often easily ignored by enterprises."

Yang Xunru said.

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< p > < strong > ecological environmental protection: the first step for enterprises is the key to < /strong > /p >

< p > the growth and maturity of an industry situation are all aspects. In addition to the above guests' understanding of consumer psychology, consumer behavior and the innovation of business management mode, the "Chinese dream" of the textile industry is also inseparable from the protection of the ecological environment.

In recent years, we have seen that China's "a href=" http://www.91se91.com "textile enterprise < /a > has made great contributions to environmental management mode, reducing water pollution and reducing energy consumption.

It should be said that environmental protection is a necessary part of sustainable development, and also conforms to the connotation of Scientific Outlook on Development.

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Pu Xinda, director of the Zhejiang Haining warp knitting industrial park management committee, said that the Haining Industrial Park is developing towards the ecological park and the green park. P

In 2012, in order to "look up at the blue sky and head down to see the green water", 27 key polluting enterprises in the park participated actively and formulated the reform plan. At the same time, through the implementation of the clean operation, the park enterprises not only controlled the waste water more strictly, but also raised the awareness of the risk of pollution to a new stage.

In addition, Pu Xin Da also expressed some concerns about environmental protection work. He believed that environmental protection is often the first step for enterprises to do environmental protection. The first step is not easy to get out. The important thing is to turn around the idea and attach importance to environmental protection work at an early date.

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"P > Hua Hua Limited by Share Ltd, as the pacesetter of printing and dyeing enterprises, can bear the pressure of environmental protection. Its deputy general manager and chief engineer Luo Weixin talked about the work of energy saving and emission reduction in enterprises. In recent years, the dyeing and finishing technology of the company has been significantly improved, and the quality and function of the products have been continuously improved.

Major breakthrough has been made in the key technology of cotton fabric low temperature bleaching, and the development of wastewater treatment and recycling technology has also become a demonstration and extension project.

In this regard, Luo Wei Xin said: "to enterprises like them, only by strengthening scientific and technological innovation, can we control pollutants. Therefore, the most important part of China Textile Limited by Share Ltd for many years is to vigorously promote R & D and strive for maximum protection of the environment."

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< p > < strong > industry dream: Sublimation in pursuit > /strong > /p >

< p > in the course of the realization of the "Chinese dream", the textile industry is an integral part of it. How to realize the dream of the industry? There are many ways to achieve it, but there is only one direction: from the scale growth mode to the connotative value growth mode.

In the process of pformation, some enterprises seek the strategy of "going out", while others seek "scientific marketing" strategy.

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< p > Changzhou Wujin five ocean Textile Machinery Co., Ltd. is pursuing its own Chinese dream in the process of taking the way through technological development to achieve.

Wang Minqi, chairman of the board of directors, said that after 6 years of efforts, the "semi steel fiberglass mesh leather cloth" has been developed. It has become the key material of the "Tiangong-1" solar energy charging windsurfing board, and has made its own contributions to China's aerospace and military fields.

In this regard, Wang Minqi said that increased investment in intelligent textile technology, using intelligent weaving technology to achieve the future industry from big to strong pformation.

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< p > look at the successful implementation of the "going out" strategy of Shandong's < a href= "http://www.91se91.com/news/" > Dai Yin textile > /a > What are the good suggestions for the group Limited by Share Ltd to realize their own "China dream"? Chairman Zhao Huanchen said that large enterprises should focus on "brand autonomy, product diversification, and operation internationalization"; medium sized enterprises should make use of their existing processing capacity and operational capability to create new core competitiveness; small enterprises should play the role of flexibility and speed, and take more orders with small volume but high profit rate.

For those large enterprises that have already left the country, Zhao Huanchen also gave advice: "enterprises that go out should understand the laws and regulations of relevant countries well, respect local customs, and implement localization management."

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"P", as concluded by Sun Ruizhe, vice president of China Textile Industry Federation at the end of the annual innovation figures of China's textile industry, the so-called innovation is the discovery of new value and maximization of value.

Only by pursuing healthy scale expansion and expanding connotation can enterprises sustain their innovative capability.

Of course, we can only talk about brand innovation, ecological protection and even the Chinese dream of the textile industry only if we can maintain this sustained momentum.

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