Outdoor Products Industry Trademark Registration "Fire" Shanzhai Big Collision

< p > recently, an outdoor goods company in Yiwu spent nearly 100 thousand yuan, commissioned a trademark office to buy 8 trademarks at a time, and applied them to outdoor products such as accounts, flashlights, clothing, backpacks, cooking utensils, shoes and hats. In this case, we prefer to believe that many industries value the prospects of the outdoor products industry, so that they seize the market opportunities and do not want to see the phenomenon of "Jordan" Shanzhai trademark.

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< p > < strong > at the same time apply for multiple trademarks to be normal < /strong > < /p >.

In the past two years, the growth rate of the application of registered trademarks in outdoor products industry is very high, almost all of which are above 50%. < p >

Take an operator in the outdoor goods market in Yiwu as an example, formerly specializing in outdoor clothing. Later, he made joint ventures with friends to produce knapsack, headscarves and hats, sleeping bags and sleeping mats.

For the promotion needs, each type of product has applied for a separate trademark and divided into brand strategy.

Up to now, his company already has 7 trademarks.

Next, he intends to intervene in the production and sale of cooking utensils and other products, and will also apply for new trademarks.

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< p > it is understood that outdoor products involve more than 10 major categories, such as household outsourced, outdoor shoes, clothing accessories, camping travel equipment, special outdoor sports equipment, self driving supplies, etc., with more than 100 subdivisions.

The phenomenon shows that the industry is very optimistic about the future of this industry, so it is becoming normal for an enterprise to apply for several trademarks.

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< p > < strong > registered trademark. Fire is unavoidable in Shanzhai. < /strong > < /p >

< p > outdoor products enterprises expand their products because of the need to seize the market, and then the strategy of separating brands is only a superficial reason.

Depth analysis, the previously sensational "Jordan" tort incidents, these Shanzhai "Jordan" in order to hit the edge ball, the style and the name are various, very "chic", let people laugh.

After a long period of development, will there be TOREAD, TheNorthFace, JackWolfskin and other brands of outdoor brands?

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Many potential consumers of outdoor sports are middle and high income groups. Brand reputation and popularity will also affect their purchasing intention. P

Because of this, the trademark application in outdoor products industry will become more and more heated.

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< p > for example, Tmall has added three new initiatives in this year's brand flagship business announcement, one of which stipulates: for sports shoes and clothing with high consumer awareness (involving outdoor products industry), only registered trademark owners will be recruited; even those who sell regular websites for sale, there will be more preferential policies for trademarks than those without trademarks.

This shows that brand competition is more conducive to sustainable development of enterprises, but also to tap the potential of the market.

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< p > in addition, relevant data show that sales of domestic outdoor products are increasing at an annual rate of about 40%.

Behind this, it shows that more and more enterprises are involved in the industry, and homogenization competition will become increasingly fierce. If enterprises want to arouse the attention of buyers and offline dealers, they must play their own brands.

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