Economic Recession, Nike Shoes, "Buy One Get One".
Last week, many sellers who bought the us through the Internet received the 08 Ji Xinpin 25% off invitation letter from the official website of the US brand COACH.
This is a temporary announcement by the official website of COACH, which is called "big promotion in June" (big promotion in June) by online sellers.
COACH official website, a $298 leather bag, sold for about 1540 yuan during the promotion period. The price of this package is 3200 yuan in China.
Since last year's Christmas, American shopping centres have been losing money because of the economic downturn and the sharp drop in consumption.
In previous years, such discounts only occurred in the period from January to February after Christmas, and after Easter in April. In previous years, the Hongkong shopping festival began in July, and this year the discount season has arrived in June.
The spread of "June promotion" is far more than COACH's loyal customers.
The domestic consumers holding the membership card of Hongkong's lac Crawford mall received enthusiastic invitations in early June. From June 12th to June 13th, holders of platinum cards can enjoy a preferential low to 50 percent off discount; in from June 14th to 18th, they enjoy 50 percent off concession with gold cards; after June 18th, they are open to all consumers.
In addition to Lane Crawford, Hongkong's major shopping malls, such as SOGO, Harbour City, Times Square, and so on, all have a discount banner, and all the chain stores of CK are playing 40 percent off.
In mid June, Chen Fei, the leader of a travel agency in Hangzhou, came back from Japan.
In Tokyo, ZARA has already started a 50 percent off to 20 percent off big season discount, and the early summer wear is 50 percent off to 30 percent off.
At ordinary times, 3000 yen - 5000 yen vests and T-shirts are priced out of 1000 yen.
At present, "June big promotion" has become the most popular word on various purchasing websites.
Not only in Europe, America, Japan and Hongkong, but also in the promotion of the eight hundred companion shopping plaza in Macao, the price of 5 Biotherm skin refreshing suits is 330 yuan, which can only buy 5 pieces of lotion in the mainland.
"There are two waves of buying in a year, except the year-end Christmas promotion season, which is summer sales in the middle of the year."
Xiao Lei, a member of the ONLYLADY website who has a purchasing agent, said that the sales promotion of goods in the past year started in July. This is the tradition that many international brands remain unchanged for many years.
This year, the promotion season arrived one month ahead of schedule.
According to this trend, the discount will be greater after July.
The biggest American discount last year, the underwear brand "Vitoria secret" hit 40 percent off in the July summer sales promotion in Europe and America, and now the "Vitoria secret" in the US shopping mall began to sell from 75% off.
The French cosmetic brand, L'OCCITANE, which has almost no discount in China, directly hits 50 percent off.
The biggest discount and cheapest discount in the US has become the consensus of many Internet sellers.
A netizen named "crystal Ying" posted this Wednesday to show the result of her crazy shopping in California, USA: PRADA's new silver leather sandals hit 35% off, converted into RMB 1200 yuan, and GUCCI new shoes discount is as low as 40 percent off.
Kang Hui of Zhejiang's national brigade of Lin Chao came back from the United States and swept a lot of bargains.
He said that in an American chain MACY large department store near Las Vegas, the cupboards were covered with a conspicuous "SALE", especially the local brand names of the United States. The prices were already cheaper than those in China, 1/3, Tommy, CK, POLO Ralph Lauren clothes were all 50 percent off to 40 percent off.
A T-shirt for Tommy is 29 yuan, 200 yuan, and more than 30 yuan POLO Ralph Lauren, plus 210 yuan.
Hangzhou Tower sells 8000 yuan of a POLO Ralph Lauren leather jacket, the discount price in the United States is 430 dollars, and the RMB is less than 3000 yuan.
Nike's sneakers are also much cheaper than domestic ones. The general style of more than 20 dollars is 140 yuan, the most expensive new type is less than 70 yuan, less than 490 yuan.
And there are also activities to buy one pair, one pair, or 2 pairs for 1 pairs.
Lin Chao said that this time he went to the United States and was in the western city of the United States. In fact, the eastern city tax was lower than the western city, and Washington's tax was the lowest, where shopping would be cheaper.
The seller of the purchasing agent attracts customers. "In the past, there were regional restrictions on the promotion of many European and American brands on the official website, which did not include the Asian region."
Xiao Lei said, and now, no big card will be restricted in the promotion of "Asian region", especially last year, because the purchasing amount is huge, many domestic buyers can receive the letter of thanks from the famous brand dealers.
Wan Yun, who works in Guangzhou, has been doing business in Hongkong for 4 years. Every weekend she goes to Hongkong to bring goods, and she has a loyal customer in her hands.
This year, she felt that the popularity of Hongkong shopping mall was "obviously not as good as last year", and her purchasing business has also shrunk. "The most serious drop in business volume is the famous brand bag, which has almost fallen by 4."
Wan Yun said.
This year, the promotion season arrived ahead of schedule, and the professional purchasing seller also started to attract customers in advance.
In previous years, the sellers of purchasing agents had to charge 10% of the purchase fees. Now, the "free purchase fee" has become their main selling point. The professional sellers do not accept the purchase fee, they only earn the exchange rate difference.
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