Traditional Shoes And Clothing Enterprises Are Weak, Outdoor Products Can Be Seen In Recent Years.

Compared with the weakness of traditional shoes and clothing enterprises, outdoor products have been thrived in recent two years. < p >

The annual report on China outdoor products market released by the outdoor products branch of China Textile Business Association shows that in 2012, the total retail sales of outdoor brands in China amounted to 14 billion 500 million yuan, up 34.94% from the same period last year, and the average annual growth rate exceeded 40% in 2010.

The huge outdoor supplies market has also attracted many traditional garment enterprises.

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< p > with more and more people like outdoor activities such as donkey driving and self driving travel, outdoor market has maintained a relatively high growth in recent two years.

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< p > recently, the first domestic outbound business Explorer released the first quarter earnings forecast. The first quarter net profit is expected to reach 57 million ~6100 million, an increase of 40%~50% over the same period last year.

In 2012, its annual report also showed that the total revenue of the company increased by 46.68% in 2012 compared with the same period in the previous year, and net profit increased by 58.91% over the same period of the previous year.

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< p > > according to the "2012 annual survey report on China outdoor products market" released by China's < a href= "http://www.91se91.com/news/index_c.asp" > textile > /a > outdoor products branch recently released, in 2012, China's a href= "http://www.91se91.com/ news/index_cj.asp" > outdoor brand < /a > total retail sales amounted to 14 billion 500 million yuan, an increase of 34.94% over the same period last year.

The total shipment volume of the brand is 7 billion 390 million yuan RMB, with an annual growth rate of 36.1%.

In recent years, the annual average growth rate of domestic outdoor industry has exceeded 40%.

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< p > "outdoor products are also typical sunrise industries."

Chongqing Wei Shan outdoor supplies shop, Mr. Wei told reporters that there are more than 40 brands of far outdoors agents now, and the annual sales remain at the two digit growth rate.

Mr. Wei said that in recent years, the concept of outdoor has not only limited to a small number of professionals such as mountaineers and so on. Ordinary outdoors and donkey enthusiasts also have demand for outdoor products. The extension of product positioning has begun to develop into "outdoor" products, which also widens the sales market of outdoor products.

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The rapid growth of outdoor products market (P >) is in sharp contrast to the downturn in the traditional a href= "http://www.91se91.com/news/index_s.asp" clothing less than /a in recent two years.

This has also led to the competition of many traditional clothing enterprises.

In February of this year, the Shandong Ya Ya clothing group company bought the famous French outdoor brand CIMALP (Xi Marto) for permanent use in China.

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Before P, Lining, Anta and other brands have launched their outdoor products.

Last July, Adidas announced in a high-profile manner that it opened the first independent Adidas brand outdoor product store in China.

Puma, the world's third largest sports brand, also said that it will focus on outdoor sports products in 2013.

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< p > China Textile Business Association outdoor products branch introduced, in 2012, there were 823 outdoor brands in the domestic market, an increase of 14.78% compared with 717 in 2011, of which 405 were domestic brands, 18.08% more than those in 2011.

In 2012, Lining, PEAK, Anta and so on all appeared to decline in performance, and the beachfront market was a new way out for the traditional shoes and clothing enterprises in the situation of slower growth and increasingly fierce competition.

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