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Outdoor Shoes Advocate Innovation Products To Seize The Domestic Market

2013/3/20 9:51:00 11

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Asian Sporting Goods Show Alpenny Sports Brand St. Valentine's Clothing Brand.

recently, the Ninth Asian sporting goods "a href=" http://www.91se91.com/news/index_h.asp "fashion show < /a" ended in Beijing. The use and innovative design of new materials has become a highlight of this exhibition. As exhibitors, many outdoor enterprises in Quanzhou say that at the moment the golden age of the development of local outdoor brands, how to develop scientific and technological R & D and create a strong functional feature while building a unique brand concept is a topic that the industry should seriously consider. 
 bright spot "light weight" and "weight reduction" /p >
 "zero gravity" < a href= "http://www.91se91.com/news/index_p.asp" > clothes < /a >, outdoor backpack used for eyesight handicapped people, machine washable five toe shoes, a href= "http://www.91se91.com/news/index_f.asp" with IPAD plastic cover, bag < /a > and professional gloves with "small ears". At the exhibition, high-end professional outdoor equipment is still the main theme, and the word "light weight" and "weight reduction" will lead the fashion trend. 
"P >" now, outdoor products continue to pursue functional innovation while paying more and more attention to detail handling, highlighting the "people-oriented" service concept, making outdoor products a daily trend acceptable to everyone. < a href= "http://www.91se91.com/news/index_h.asp > dress > /a". Analysis of the industry. 
Besides the usual functions of ventilation and waterproofing, many outdoor brand exhibitors have launched the concept of "ultra light technology" this year, and have launched lightweight outdoor windbreaker, and the words "super light" and "zero gravity" have been put on the promotion poster. P 
 flaunting the "zero gravity" yellow windbreaker jacket becomes the highlight of the exhibition. "This is a super light functional down garment made of different specifications < a href=" http://www.91se91.com/news/index_c.asp "> yarn < /a > braided, without coating process. Each fabric can basically give consumers the feeling of" zero gravity ". Exhibitors introduced. 
In the spring and summer products of Tianlun, San flare and other brands, < a href= > http://sjfzxm.com/DESIGN/designer/index.asp > windbreaker > /a > appeared. It is reported that the traditional outdoor clothing has strong functions, and most of them are too heavy. In order to enable outdoor athletes to experience the sports fun of "light load", this year's spring and summer light "skin clothes" will be more and more. 
 details add human design .
 all kinds of humanized design are full of people's eyeballs, constantly showing the "people-oriented" design concept. A five toe shoes from Italy brand has the characteristics of "machine washable and natural air drying". With the increasing popularity of electronic products, the combination of outdoor sporting goods and electronic products has become the highlight of this exhibition. A backpack displayed by the US brand OSPREY has been designed for putting the outer layer of the package on IPAD. The outer layer can only be pulled out by pulling the outermost zipper, and the IPAD inside the spanparent plastic film can be used without taking it out, saving time for outdoor activities, and protecting electronic equipment. The same bird from the United States shows a backpack designed for visually impaired climbers and original embroidery designs on backpacks. 
Compared with the bold innovation of foreign brands, local P outdoor brands are also reluctant to be outdone. "Super suit fabric, ski suit, functional windbreaker, jacket windbreaker will be widely used ultra light fabric, to bring more and better product experience to consumers." Quanzhou brand F Leonspan marketing director Wang Quancheng said. The brand snail, which specializes in producing all kinds of sports gloves in Quanzhou, has added some easy to pull "small ears" design in some professional gloves to facilitate users to take off gloves and prevent pulling and deforming when taking off gloves. An outdoor brand launched climbing gloves has increased the design of finger joints, which is easy to grasp abrupt, and improved the control ability of mountaineers when using ski poles and other equipment. 
 "the current outdoor clothing design pays more attention to detail design." Zhuang Xiaoyu, manager of design and Development Department of Tian Lun Tian outdoor garment development center, said, for example, modern people can not do without mobile phones, so they will increase the design of mobile phone bags in some fast drying pants, which makes it difficult to lose their phones. 
 extending international brand to the domestic market /p >
According to the report of the Ninth Asian sports goods and fashion show, by 2011, the scale of China's outdoor sports industry has reached nearly 11 billion yuan, expanding by more than 40% per year, and has become one of the fastest growing retail segments. However, not only domestic brands are seen in this market cake, but also a large number of international brands are rushing to the Chinese outdoor sports market. 
 it is reported that foreign brands including Puma, alpenny and cha bird are interested in outdoor sports products in 2013. In addition to these famous sports brands began to highlight the professional exhibition, the reporter also found in the exhibition, many international two or three line outdoor brands have quietly distributed the Chinese market in the past two years. 
 facing the situation, insiders say that they are not worried. "Some international brands have been set up in China for five or six years, but they haven't made much progress, which is related to their brand concept and business philosophy in China." According to Mr. Xu of the industry, the entry of international brands into the Chinese market will not cause too much impact on the emerging outdoor brands in Quanzhou. "First, the outdoor sports groups in China are increasing year by year. Secondly, there is a big difference between the international brand management concept and the local brand in China, and their pace of development is relatively slow."