It Has Gained Rapid Development In The Asia Pacific Market.

< p > RICHINI brand has entered the Chinese commercial casual men's brand market since 1995, and has constantly upgraded its brand image and innovative product style. It has gained rapid development in the Asia Pacific market and has achieved excellent sales results in the domestic terminal. Up to now, there are special counters in more than 30 high-end department stores in the capital cities of the country, and more than 180 branches have been set up nationwide, with 120 self operated networks, 67% of the network structure shopping malls, and 33% of the exclusive stores and hotels.

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< p > RICHINI attaches great importance to the construction and management of terminals. Taking self management as the core and performance oriented, continuously guiding employees and franchisees to win the battle of the terminal is based on the business philosophy of the terminal, making efforts and investing heavily in the promotion of the terminal's image and personnel training. At present, the proportion of self run shops reaches more than 60%, and the more than 30 provincial capitals of Shanghai, Beijing and so on.

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< p > sales outlets are directly linked to the head office, and sales business and market are managed straight-line.

Through the six measures of setting, setting, fixing, setting, regular, and timing, the sales process is carried out in an all-round way to achieve the circulation of people, wealth, goods and information in the sales process, so as to seize the market opportunity and become the leading brand in the industry.

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< p > style positioning: men, classics, fashion, leisure < /p >

< p > class positioning: the main target customers -- the upper middle class economic class; < /p >

< p > secondary target customers: upper economic class and middle economic class < /p >

< p > consumption Description: business owners, managers, civil servants < /p >

< p > target market: first tier cities and second tier cities, supplemented by three line fashion towns < /p >

< p > format: middle and high-end department stores, side hall counters, store shops and street stores. < /p >

< p > commodity line: jacket, T-shirt, T-shirt, sweater, windbreaker, cotton jacket, casual trousers, ironing trousers, blouse, leather a target= "_blank" href= "http://www.91se91.com/", shoes, /a, belts, neckties, bags, scarves and socks.

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< p > price band: Quarterly mixed classification < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > price band.

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