Is The Combination Of Outdoor Industry And Microfilm An Opportunity Or A Challenge?

< p > with the development of the outdoor products market, opportunities and challenges coexist. Meanwhile, the development of the marketing field is also striking in the following aspects: a href= "http://www.91se91.com/news/index_c.asp" > outdoor brand < /a > increasing investment in R & D field.

On the basis of the traditional marketing mode, how to better adapt to the development of the situation, make the brand promotion achieve better results, and establish good reputation in many brands, all of which urge the outdoor brand to constantly explore and innovate at all levels.

Through the continuous development of traditional marketing mode, the outdoor industry has also made surprising achievements in the application of new communication channels.

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"P > < strong > the traditional marketing method -- the spokesperson of the spokesperson" /strong > < /p > "

< p > 2011, mu Goudi successfully signed the famous movie star Peter Ho, becoming China's first a href= "http://www.91se91.com/news/index_f.asp" > outdoor industry < /a > the first sign with stars.

In 2012, the voice of the endorsement became more and more rapid. In the boom of the spokesperson, the major brands continued to explore more promotion angles, combined with the resources of all sides, making full use of the celebrity effect, and promoted the new round of brand development.

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< p > June 2012, advocating "a href=" http://www.91se91.com/news/index_h.asp "fashionable" /a "and the outdoor brand HASKI, which is perfectly integrated with the function, formally signed the first domestic star article and Ma Yili as the spokesperson for its image, and is expected to shoot a new TV advertising film and plane blockbuster in the second half of the year.

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< p > in the second half of 2012, Pathfinder formally worked with rock musician Wang Feng to release the brand new slogan "Pathfinder's brave heart", and then the "brave voice" network activity was also opened. This activity aims to respond to the Pathfinder's brave heart brand spirit through sharing the heart sounds and feelings in the journey.

From "free heart" to "brave heart", the Pathfinder completed the carding and sublimation of the brand: "freedom" can give greater imagination to the dream. "Bravery" is the first step to break the shackles, dare to explore and change, and realize the dream. It also explains the ambition and future of the Pathfinder.

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< p > St. Valentine's invitation to Wang Yongfeng as spokesperson, "mountain there" and "two steps to the mountain", smoothly link up, directly call the brand call to dream landing, and convey a strong outdoor spirit.

And Wang Yongfeng's benchmark role is undoubtedly against the increasingly strong brand.

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< p > < strong > the latest marketing method -- Micro film is very fashionable < /strong > < /p >.

< p > micro film is one of the most popular forms of new media dissemination nowadays. With its simplicity, easy operation and easy dissemination, it has quickly become a weapon for many famous enterprises to spread and popularize.

In 2012, Tianlun Tian launched the first popular science micro film in the domestic outdoor industry. Tang Seng's "outdoor mountaineering chapter" quickly swept through the entire network, and within one week, the whole web hits exceeded 100 million.

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< p > the head of a video website in China says that the Tianlun Tian micro film "Tang Seng's outdoor mountaineering chapter" has been able to spread the boom rapidly in a short time, which has been praised and affirmed by many netizens, not only because of its wide public science popularization significance, but also because it uses the innovative entertainment methods that netizens love to see, presenting the relatively boring outdoor science knowledge in a lively, funny and humorous animation form, so that netizens are more relaxed and funny when they increase their outdoor knowledge and enhance their outdoor self-protection consciousness.

The great success of Tang Seng's "outdoor mountaineering" was brought to the brand's thinking: how to try more new marketing models that are in line with the trend of the times.

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