Hi Dragon Enters The Listing Countdown

The XD Group will be on the roadshow next Monday. According to market information, Goldman Sachs, which has been listed as one of the listed companies in April, will spend 306 million yuan on its stake in 8%, but the public offering will raise 150 million yuan (about 1 billion 170 million yuan). It plans to start offering stocks next Thursday or Friday and will be listed in July 11th.

According to the sponsor, Deutsche Bank has introduced two strategic investors, and venture capital fund RichWise bought 20% stake in 120 million yuan in August last year, and then diluted to 11.125%, while Goldman Sachs invested 306 million yuan in April this year.

The stock price forecast is 11.1 to 16.5 times this year, and the dividend payout ratio is expected to be 20% after the listing.

According to the report of another sponsor, Goldman Sachs, in the 07 wholesale business income of 1 billion 300 million yuan (the same below the renminbi), hsinlong ranked fourth in the mainland, behind Lining (02331), Anta (02020) and Hongxing Erke listed in Singapore.

Hinterland accounted for 3% of the market in the mainland, and mainly concentrated on the development of Northwest China and smaller towns.

Although the report does not disclose the value of the P/E, Goldman Sachs believes that its 08 year forecast price earnings ratio (P/E) is about 14-25 times higher than that of Anta and XTEP (01368).

The profit of 07 year was 135 million yuan, nearly double the growth of 06 years.

Goldman Sachs estimates that its 08 annual profit will grow by 46% to 288 million yuan.

Xi De Long Group Co., Ltd., under the jurisdiction of Fujian hi tech dragon sporting goods Co., Ltd. and Xi De Long (China) Co., Ltd.

The company is technology oriented and has developed 18 patents so far to provide strong technical support for the occupation of the market.

In recent three years, the implementation of personalized shoe-making recently launched the first generation technology of foot balance window. It is understood that foot balance window technology is a project jointly developed by Xi Long lung and National Physical Education Bureau in 2006. WINDOWSFOOT-1 is the first scientific research achievement of this project.

Pang Xiaozhong, director of the science and technology development center of the State Physical Culture Administration, told reporters: "the first generation of the technology of balancing the windows can not only provide scientific data for consumers to choose sports shoes, but more importantly, they can collect a large number of foot data so as to lay a solid foundation for Chinese people to make shoes."

According to Pang Xiaozhong, in the direction of research and development of Chinese foot data, the National Sports Bureau of physical culture and sports has already cooperated with international sports brands such as Nike and Adidas.

As the main brand of the technology concept, Xi De Long's sports technology research and development is constantly increasing.

In the next three years, Xi long will achieve a major breakthrough in three aspects, namely, sports shoes, brow technology, personalized insole development and tailored personalized sports shoes.

"Technology is the core value of the brand, and the investment in science and technology will greatly enhance the added value of the product."

Xi Long lung board chairman Lin Shui Pan said.

In addition to scientific research, HITERON has launched a new English name.

It is revealed that he has invested tens of millions of dollars to become a strategic partner of CCTV Olympic sports channel world column.

In order to meet the Olympic business opportunities, Xi dragon has made enough efforts in brand vision.

Recently, Hu Zhonghui, the brand consultant and Anta brand director, announced the new English name HITERON of XIDELONG, and the original English name will be stopped.

"The new English name of Xi De lung is an abbreviation for Chinese hi tech. The new English name is highly consistent with the high-tech concept that the brand has always been pursuing. This can well create a leading brand of technology brand for Xi long."

Hu Zhonghui said frankly, the introduction of a new English name is part of the Olympic strategy. "During the Beijing Olympics, many overseas media and international friends will come to China. This time, the introduction of a new English name is a good publicity opportunity."

I believe that listing will become a strong driving force for the further development of science and technology.