Attend The Exhibition Carefully And Pay Attention To Details.

< p > < strong > although the preparation is adequate before the meeting, it is not equal to the success of exhibition marketing. The performance in the exhibition is the key to < /strong >.

< /p >

< p > 1., at least half an hour before the start of the exhibition, led by the chief commander, and the members of the preparatory group confirm whether the preparatory work before the meeting is well prepared.

At the same time, it was officially led by the chief commander, and the project team was set up, including the scene commander and on-site management group, reception group, negotiation group (including second exhibition space negotiation staff), old customer reception specialist, media interview spokesman, intelligence group (photography and copywriter), logistics group, etc.

< /p >

< p > 2. before departure, there is a clear division of work in the various positions of the project team, and on-site training is carried out through training, with special emphasis on team discipline and wartime discipline during the exhibition.

< /p >

< p > emphasize the main points of participation in training: obedience, unified action, division and cooperation, unified caliber, exhibition gathering system, contingency of safety / emergencies, reception etiquette and skills, negotiation and communication skills, etc.

< /p >

< p > 3. for a href= "http://www.91se91.com/news/index_z.asp" > exhibits, props < /a > carry out the consignment and implementation of the project team members in batches departure / return time, pportation and accommodation hotel confirmation.

During the exhibition, the advance troops must arrive at the scene and adjust the details of the booth according to the actual situation. There are inevitably some differences between the design scheme and the actual effect, especially some unexpected factors.

< /p >

< p > 4. if there is a brand terminal in the exhibition city, the terminal will carry out packaging around the exhibition marketing and train the terminal staff before launching, so that the terminal behavior can be echoed with the exhibition marketing.

< /p >

"P > 5. > 5., all the booth personnel should be in uniform, and the reception of visitors is polite and unmean, especially in the process of communicating with customers.

< /p >

< p > in the negotiation process, we should not be impatient and eager for success.

At the scene, new customers may not immediately sign a contract, but marketers should know that by successfully promoting themselves and promoting brand, leaving a good corporate image and brand image for customers, this is the beginning of building brand confidence for customers.

< /p >

< p > negotiators' professional level, self-confidence and communication ability are the key to determining the outcome of negotiations.

I have visited some brand booths, and many of them are either unskilled or self assured or arrogant.

< /p >

< p > < strong > development personnel remember to follow up and verify whether the invited customers visited or not. < /strong >

< /p >

< p > to visit the old customers, the receptionist focuses on communicating with the exhibition marketing situation, the new situation of brand development and analyzing the current situation and Prospect of the customers' regional market, focusing on strengthening the confidence of the old customers to the brand, and strengthening the trust and centripetal force of the old customers to the enterprises.

< /p >

< p > to treat some uncivilized behaviors of peers, such as taking pictures, on-site personnel try to be polite.

< /p >

< p > in the release of information, try to distribute some exquisite gifts: brand LOGO and contact information.

Try to get a full name card or contact for visiting guests.

The media will be interviewed by the media, and the information of brand information and exhibition marketing will be pmitted to the media accurately, and the media publicity will be followed up in advance.

< /p >

< p > < strong > at the scene, pay attention to using appropriate lighting and sound to create atmosphere to attract guests' curiosity and concern < /strong >.

< /p >

< p > 6., with the advantage of the advantage of the media reporters, we will promote the exhibition marketing and brand promotion.

< /p >

< p > 1998, a brand took part in the Dalian a href= "http://pop.sjfzxm.com/popimg/fz/index.aspx" > dress < /a > exposition. The company invited the accompanying TV column reporters and photographers for this exhibition.

The two journalists demonstrated their skills in the booth. They not only acted as English interpreter, but also won a large number of long-term Japanese customer orders from a garment manufacturer in Liaoning, and opportunely seized the opportunity to invite the mayor of Dalian to the booth to make an impromptu visit.

General scale exhibitions are equipped with media such as industry media or live rooms of a portal website. Enterprises can contact them for brand promotion.

< /p >