Is The Booth Small? Don't Worry - Well Design "Enlarge" Small Booth.

The global economic downturn has caused the Chinese textile and garment industry to suffer from a cold spell. In 2009, more and more textile and garment enterprises began to become more rational when participating in the industry exhibition. The large scale and large number of special exhibition stands may be replaced by practical small and medium-sized booths. How to let small booths play a big effect and become a new focus of exhibition. For this reason, we have communicated with the industry experts from many aspects such as booth design, exhibition marketing, exhibition display and so on. From this issue, we have launched a series of reports on how to make big exhibitions of small booths, with a view to helping exhibitors to get the most cost-effective performance in the exhibition.

Booth is the "Facade" of the brand. A properly decorated booth can effectively guide visitors to take the initiative to visit. At a certain scale, hundreds of booths are in the same room. Perhaps tens of thousands of visitors are crowding in. How can more visitors notice that your company really needs to take a little thought. For this reason, the reporter interviewed Xu Yuan, the design director of Beijing's Singh Exhibition Limited, especially on how to make a good booth decoration.

　　 Booth location, left and right decoration style

According to Xu Yuan, choosing the right venue is an important part of the exhibition plan. Many people believe that small booths are not easy to attract attention. In fact, if they are reasonably arranged, small booths can also attract viewers' attention. The first thing to consider is the way of crowd flow, to understand the direction of the flow of people in the entire exhibition hall, and then choose the booth.

If their booths are located near competitors, exhibitors should use their booths effectively to show their products in favor of competitors. If we need to use high quality items such as hanging signs, during the exhibition, we must select places of sufficient height to avoid visibility. But there is one exception. If your strength is general and your neighbor is really a big booths at the "carrier class" level, don't be afraid at this time. Maybe your neighbors will bring you unexpected gains. Generally speaking, large and powerful enterprises will choose special booths, and such booth will attract a large number of spectators. Their relatively strong popularity can also be used for their own use. However, it should be noted that in this case, we must pay attention to the fact that the decoration style of our booth can not converge with the special exhibition stand. Otherwise, the audience will think that your booth may be the "subsidiary body" of the others. You must ensure that your booth has a certain "contrast" with your neighbor, so as to arouse the audience's desire to continue to visit. In other words, if you are surrounded by standard booths and you are surrounded by "shrimp and crabs", you may not be interested in many spectators.

　　 The purpose of exhibition determines the design idea.

The location of the booth is an important factor in achieving the good results of the exhibition. But for the vast majority of small and medium-sized enterprises, if you want to get better results, you must let your booth stand out. Xu Yuan said: "this is first reflected in the design and construction of the booth. The design of the exhibition booth should reflect and enhance the corporate image and reflect the spirit of the enterprise. Indeed, the exhibition is no longer a stall selling sale, it should not display isolated products in isolation, but by product as a carrier, through comprehensive means to show the overall ability and grade of enterprises. The design of the booth should emphasize individuality, and at the same time, create a space and atmosphere for conversation. If you can make people feel like a "caves" and imitate Buddha guests, it will be ideal.

Xu Yuan told reporters that choosing what kind of booth design depends to a large extent on the purpose of exhibitors participating. If the purpose of a company's participation is to show the image and make the customer feel that the company is everywhere, the booth should be designed to reflect the high quality of the product. If the company participated in the exhibition is to open up new markets, the design of the booth should emphasize the products displayed and feel strong marketing ideas, even if it is a little aggressive. But too luxurious decoration in the current economic situation is not necessarily a good thing, "heroic" booth, your customers and potential customers may feel that your company is not pragmatic, and then produce a "far away" idea. Therefore, the design idea of the booth must be changed according to the time.

But no matter what the purpose of the exhibition is, the booth should fully show the company's image and affect the objective location of the product. Therefore, the design and construction of the booth must not simply pursue the low cost.