Hello Kitty Girls' Clothes Are Full Of Spring Scenery.

< p > < strong > brand introduction < /strong > < /p >

< p style= "TEXT-ALIGN: center" > < strong > < img border= "0" alt= "" align= "center" src= "center" / "

< p > ----Hello Kitty's brand story < /p >

< p > > a href= "http://www.91se91.com/pioneer/" > "San Li Gu" (Sanrio) < /a > Japanese company is a world-famous cartoon character brand publisher. She takes the meaning of "a" href= "http://www.91se91.com/news/index_p.asp" > "Spain" /a "(meaning), and refers to the name of the river, to express the respect for human civilization as the beginning, and continuously convey the trust and love between each other like rivers.

< /p >

< p > Hello Kitty is the most representative and popular cartoon character of San Li Gu.

She was born on the outskirts of London, England in November 1, 1974. With five apples and three apple apples, Kitty attracted many young girls to be crazy.

< /p >

< p > besides, there are also pure and cheerful My Melody, dreamy Little Twin Stars, lovely Cinnamoroll, etc.

Their theme stationery, personal accessories, fashion products and plush dolls have been popular all over the world. While showing their personal taste, they have also become the best carrier for people's heart to heart communication.

< /p >

< p > < strong > Product Introduction < /strong > < /p >

< p > < strong > style positioning < /strong > < /p >.

< p > - sweet, elegant, lively, cute, < /p >

< p > at the same time always keep sweet, elegant, lively, lovely, at the same time, pay more attention to the quality of fabrics and changes in the details of clothing, product tailoring fine, exquisite workmanship.

The distinctive features of the series are distinguished through the different deductions of Hello Kitty's cartoon elements.

With colorful colors, simple lines, fashionable style and comfortable clothing to guide young girls to fashion trends, draw the classic fashion of "a href=" http://www.91se91.com/news/index_s.asp "/a".

< /p >

< p > < strong > product positioning < /strong > < /p >

< p > ---- target consumer group < /p >

< p > age: between 15 and 35 years old.

< /p >

< p > Occupation: students, white-collar workers, Hello Kitty control, etc.

< /p >

< p > features: pursue fashion, < a href= "http://www.91se91.com/news/index_h.asp" > trend /a > personality, have children's sincerity; pay attention to brand and quality building; have feelings for Hello Kitty modeling characters and identify their brands; accept new things and have a high degree of acceptance for all kinds of girl clothes; have certain economic foundation.

< /p >

< p style= "TEXT-ALIGN: center" > img border= "0" alt= "align=" center "src=" http://admin.sjfzxm.com/uploadimages/201302/09/2013020900054583832_%E5%89%AF%E6%9C%AC.jpg "/" <

< p > < strong > brand superiority < /strong > /p >

The brand awareness and recognition of < p > 1:Hello Kitty is higher than that of competitive brand.

< /p >

< p > 2: when customers buy Hello Kitty clothing, we also provide various accessories and accessories.

It can match the overall personal style.

< /p >

< p > 3: other competitive brands can not be duplicated in the interaction and integrity of accessories and accessories.

< /p >

< p > < strong > product superiority < /strong > < /p >

< p > besides our HELLO KITTY brand advantage, product design, research and development and quality control are the key to product success.

The company has established long-term cooperative relationship with foreign fashion designers and famous design institutes in China to ensure that HELLO KITTY girls wear always lead the trend.

At the same time, our clothing material selection, exquisite workmanship, quality control is the key to success.

< /p >

< p > < strong > service superiority < /strong > < /p >

< p > service concept: customer focus.

< /p >

< p > service promise: < /p >

< p > (1) provide comfort and worry free services: < /p >

< p > A: shopping without worry: undertake that all garments are tested by national industry standards and promise to be safe and secure.

< /p >

< p > B: complaint no worries: commitment to open complaint hotline, reply within 48 hours.

< /p >

Less than P > C:: promise consumers to take effective shopping tickets, without affecting the two sales, 7 days < /p >

< p > replacement of stores purchased inside.

< /p >

< p > D: maintenance no worries: promise to provide maximum repair clothing for consumers.

< /p >

< p style= "TEXT-ALIGN: center" > img border= "0" alt= "align=" center "src=" http://admin.sjfzxm.com/uploadimages/201302/09/2013020900054416121_%E5%89%AF%E6%9C%AC.jpg "/" <

< p > (two) provide orange personality service: < /p >

< p > members: you can become a Sanrio member with a certain amount of consumption. Sanrio members can enjoy the integral of clothing and articles at the same time and participate in the annual exchange service.

< /p >

< p > special customers: attention, support HELLO KITTY girl fans loyal fans, have the opportunity to become our special customers, to our service link supervision, put forward constructive opinions of customers, HELLO KITTY will give certain returns.

Let customers buy their favorite products and feel comfortable service at the same time.

< /p >

< p > < strong > market situation < /strong > < /p >

< p > customer demand < /p >

< p > dominant demand: the regular products of Hello Kitty, such as doll, daily necessities, school supplies, jewelry and so on, have developed very well, and our customers' demand for such products is also very stable.

So, on this basis, our customers also hope to have new products to stimulate consumption desire and satisfy their needs.

Therefore, we launched the "a href=" http://www.91se91.com/news/index_f.asp "girl apparel" /a "brand to meet the needs of our customers and provide them with more choices.

< /p >

< p > potential demand: our customers will also have potential demand when purchasing clothes. For them, the potential demand is the extension of the purchase. I bought a piece of clothing, and I can also match the accessories or bags. I need to use other products to buy the clothes to buy, so as to achieve the integrity of the collocation.

< /p >

< p > trend demand: for young people nowadays, the clothes they like are fashionable and embody their personal styles. They care about whether they will be attracted to other people's attention when they wear our brand clothes, whether they have a sense of fashion and make them more lovely and beautiful.

< /p > < br / >