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The Trend Of The Future Development Of Clothing Retail Industry In Clothing Department: Seeking New Changes And Seeking Diversity

2013/1/7 9:34:00 39

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> a href= "http://sjfzxm.com/news/index_s.asp" > general merchandise retail business < /a > listed companies publish semi annual reports. The main business revenue growth slowed down or even declined to become the main keynote of these companies, which lasted until the end of 2012.

The slowdown of macroeconomic growth, the decline of consumer confidence, the impact of e-commerce, coupled with changes in consumer demand, makes the existence of department stores a great challenge.

although the economy continued to decline in 2012 and the market of department stores was sluggish, but with the deterioration of the consumption market in Europe and America, investment in China has become a good strategy for foreign businessmen to save the market.

A large number of foreign department stores have come to China.

In addition, the international fast fashion brand has also accelerated the pace of entry and exit.

Facing the double pressure from inside and outside, department stores are constantly adjusting their pace, changing stores and making new stores.

With the opening tide, department stores are trying to merge, expand and diversify their development to break through the bottleneck and go through the cold wave.

key words: downturn profits decline

In 2012, the department store industry entered the most depressed period for more than ten years, and even used p to describe it.

With the downward trend of retail industry and increasingly difficult days, many retail giants have made early warning of declining performance or even loss.

in October this year, according to flush statistics, 11 of the 11 listed companies in the three quarter of the Shenyang world department store retail sales declined in the third quarter compared with the same period last year, accounting for nearly 30%.

Net profit fell 16 year-on-year, accounting for more than 40%.

Flush statistics show that in the first three quarters, the above 38 department stores sold gross profit margin between 13.3%~34.21%, of which 7 companies sold gross profit margins down compared with the same period, and 19 companies sold net interest rate year-on-year decline, accounting for up to 50%.

the situation of local department stores in Guangzhou is also not ideal.

Among them, the first three quarters of Guangzhou friendship sales gross margin 22.91%, a 22.26% increase over the same period last year, sales net interest rate 8.19%, down 4.02% over the same period last year.

The gross profit margin of Guangzhou 100 shares in the first three quarters was 19.94%, a slight increase over 19.65% in the same period last year.

But the company's sales net interest rate was 2.47%, down 20.14% compared to the same period last year.

this downturn is not only the Guangzhou a href= "http://sjfzxm.com/news/index_s.asp" > department store < /a >, but the low performance of the traditional retail industry has become an indisputable fact. There is a loss in the 30% department store in Beijing.

Li Guoding, general manager of Shanghai Friendship Group Inc, China's largest retailer, Bailian Group, said that the exchanges with major commercial circulation enterprises such as Wangfujing department store, Xidan department store and Hangzhou Tower were widely regarded as the most difficult year in the past 10 years because of the low sales market and insufficient consumer confidence.

In the middle of this year, 26 stores in Shanghai will first launch "zhongzhongqing", and about 70% of the brands will sell at half price in the middle of this year.

The sale of the friendship shares in mid year has set a record of the size of shopping malls, the number of suppliers involved and the intensity of discounts.

The 26 shopping malls of the first eight hundred friends, the first department store, the east shopping mall chain, the Bailian South Shopping Center, the Bailian West Shopping Center, the Bailian aux Plaza, and so on, were only seen during the Spring Festival and shopping festival.

for this reason, Guo Geping, President of the China Chain Store Association, believes that the economic situation is stagnant and consumer confidence is insufficient, which is an important reason for consumers to cling to their money.

And because the products of department stores are mainly jewellery, cosmetics, < a target= "_blank" href= "http://www.91se91.com/" > clothing "/a", household appliances and other non daily necessities, the general merchandise industry is more affected by the general performance of the retail industry.

in addition, the decline of profit in department stores is closely related to the rise of costs, the rapid growth of e-commerce and its low price competition. Coupled with the serious homogenization competition, the profit margins of department stores have been greatly reduced, which has become an insurmountable obstacle to the development of department stores.

key words: expansion diversification

under the environment of low speed economic development, expansion has become an important measure for the traditional retail industry to break through the bottleneck of development.

In September 22nd this year, after the opening of Nanhai store in Xinguang department store, in September 28th, Guang Bai department store opened in the Pearl River new town of Guangzhou, the new store of Guang Bai sun Xintian. This is the seventeenth store that opened this year after the opening of Zengcheng store and the Dongshan project to build a hundred agricultural and forestry lower road shops.

In addition, the Wangfujing store Zhanjiang store was also officially opened in October this year.

Less than P, there are not only Guangzhou department stores, but also 2012 stores in the year of the year, including nineteenth stores opened by Dayang department store in the whole country, the heart city store in Hefei ocean department store, Fuzhou store in Wangfujing department store, eighteenth stores in Guang Bai urban area, Dongshan store in Guang Bai department store, Nanning department store in sixth department stores in Nanning department store, and new world stores in Nanning department store.

facing the pressure from the industry, besides the expansion of the number of new stores, it has enriched the existing formats. From single one hundred stores to multi format businesses, it has also become a countermeasure for the department stores to cope with the negative environment and the trend changes.

the determination and expansion of Wangfujing department store has never stopped.

In October this year, Wangfujing department store announced that it would raise funds of 2 billion 200 million yuan by issuing corporate bonds, which would be mainly used for expansion and pformation.

In addition, by expanding the scale to enhance performance, Wangfujing has been in the industry leading level for many years.

In the context of slowing growth or even negative growth in the department store, the expansion of new stores will remain the key to keeping Wangfujing profitable.

in addition, the Shenzhen old brand department store, the year old treasure department store, built a new shopping mall in Humen at the beginning of 2012, the first commercial mode of the water shopping center. This will also be the main form of the expansion and development of the year old treasure.

as a famous department store in Shenzhen, the year old Bao expands its business to 24 hour convenience stores, shopping centers and boutique supermarkets.

Less than P, the traditional large general department stores have been under saturation and differentiation for more than ten years.

Whether expansion in quantity or expansion in format is an important factor that leads to homogenization competition while improving performance.

At this point, the emergence of shopping centers, with a stronger ability of comprehensive operation and the radiation power of business circles to compete for the market.

Under pressure, department stores must face the diversification, individuation and high quality of customers' needs.

but Wang Xianqing, director of the Institute of circulation economics of Guangdong University of Business, said that department stores should think independently in competition and take full account of the economic cycle.

When people shop in a frenzy, think about whether the market is really good, and whether they can afford it. When people are not confident, they have to think about whether they can create a new path.

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key words: international fast fashion gathers .

at the beginning of this year, the H&M store opened in Xujiahui, Shanghai, which is the eighty-eighth store opened by H&M in China.

Persson, chief executive of H&M, said that China will be the largest market for new stores opened by H&M in 2012.

Persson said that although most large international fashion companies have been stationed in major cities in China, small and medium-sized cities can still serve as expansion targets.

"H&M plans to expand its existing stores and expand business to small and medium-sized cities."

Immediately after the fast selling fashion brand ZARA and the famous British brand TOPSHOP were stationed in Shenzhen, MANGO also opened its stores in COCOPARK.

August, American fashion retailing giant Forever21 officially opened business at Wangfujing APM shopping center in Beijing, facing the Chinese market.

On the opening day, fans started queuing at 8 a.m., and more than 500 customers queued at the door before the 10 point opening. Its spectacular degree is no less than the opening day of ZARA, H&M and UNIQLO's first day.

in the rapid expansion of H&M and ZARA, similar brands also eyed the Chinese market with keen eyes, including GAP, C&A, UR and Muji.

Any brand's global strategy will not ignore China's huge market, but these fast fashion brands only focus on the Chinese market.

Yang Dayun, President of UTA Fashion Management Group, pointed out that at present, fast fashion brands entering the Chinese market are more strategic layout.

Infiltrating from the first tier cities to the two or three tier cities has become the strategic offensive route for all foreign brands.

in the past one or two years, the speed of expansion of brand names in China, such as fast sales, a target= "_blank" href= "http://www.91se91.com/", "clothing /a", can be described in a thousand days. Its development has become the sales trump card of shopping centers without controversy, and the momentum of development has also aroused the retail industry's discussion on the concept of domestic clothing brand marketing.

From P, USA, Lining and kappa to Anta, PEAK and XTEP, domestic sports brands gradually get rid of the limitations of professional sports, develop more leisure and fashionable products, and begin to invade fast fashion market, and maintain low price advantage.

but when China's fashion brands are competing with international fast fashion brands, there is no difference in product design, lack of individuality, low price, and similar business circles.

With the growth of consumer spending power, they will not hesitate to consume these low-end products.

China's local clothing brand has experienced 10 years of rapid growth and reached a new stage of development. In the next ten years, brand driving must be the main driving force, and this is precisely the lack of domestic brands.

Although P is developing unstoppable, Persson still said: "although there are huge business opportunities in the Chinese market, the competition there will become increasingly fierce.

Now it takes a lot of effort to succeed in China.

Many businesses are starting to enter this market, so competition will become more intense.

key words: foreign department store enclosure

Last year, P, the scene of Chinese consumers' insanity purchase and empty space in overseas markets has become a symbol of the purchasing power of Chinese high-speed growth.

China has a large population base, rapid growth in private wealth, and consumption is growing. Many overseas department stores are increasingly coveted the tempting cake of the Chinese market.

In contrast, with the deterioration of the consumption market in Europe and America, investment in China has become a good strategy for businessmen to save the market.

Although China's economic growth is slowing down, it is still more and more overseas retailers' eyes, "/p".

In the first half of this year, Messi store, the largest retail department store in the first half of this year, injected $15 million into a luxury website through capital injection, and opened a special area on the shopping platform to sell its own brand goods. P

Messi stores will be listed on the platform in the spring of 2013.

Insiders speculate that the purpose of Messi's "curve into China" is to quickly understand the buying habits of Chinese consumers through the electronic business platform, and on the other hand, to prepare for the development of physical stores through the "test water".

France's old Buddha's department store, which once left the market in a low profile, will reopen in Xidan, Beijing, 2013.

In June, after the first visit to Guangzhou by the 10 yuan store of Japan's Da CHUANG Group, the "big Chuang life Pavilion", a Japanese retail giant Yong Wan Group jointly invested 80 million yuan with MITSUBISHI food, Japan's largest food wholesaler, and set up the first China store in the Pearl River new sun shopping center. In addition, the 180 year old Japanese High Island Department store opened its first store in Shanghai Gubei new district at the end of the year; while the largest Japanese department store, the three Vietnamese Ise Dan holding department store also announced that it would open a large department store in Chengdu, Sichuan, China, and it will open in the second half of 2013 or spring 2014, with a total investment of 30 billion yen and a joint venture with Taiwan Xinguang department store. P stores in Europe and America are coming to China, and Asian stores are also unwilling to lag behind this year.

for this reason, the industry experts believe that foreign department stores can see the high purchasing power of the Chinese market, but they may not predict the competitive environment of the domestic market, or even the excessive risks and worries of local department stores.

The operation of foreign capital stores has been greatly limited by the government departments. Until China joined the WTO, the restrictions were gradually relaxed. In addition, foreign capital stores were mostly listed companies, and they were relatively pparent in terms of Finance and so on. Their market strategies also need to take into account many factors, such as location, business circle, property and so on. Therefore, although foreign department stores have advantages in capital, management and brand, their development is also limited.

plus China's total business growth has exceeded the increase in purchasing power, the competition of homogenization is serious, and the department stores even exceed the demand. The timing of foreign department stores choosing this opportunity to enter the Chinese market is likely to lead to a worse market performance than expected.

but Yang Yongshi, a commercial real estate expert, said that the surplus commercial activities were mostly shopping centers, and there were not many high-end department stores that bought the handmade products. "At present, the foreign department stores such as Lotte, Thailand, and Thailand are all just starting up in addition to Martha, the main theme stores in China."