PEAK And Toronto Raptors Develop Canadian Market

< p > December 16th, PEAK group chairman "a href=" http://www.91se91.com/pioneer/ "Xu Jing Nan < /a" officially announced the commercial and market cooperation relationship with NBA Toronto Raptors at the Canadian aviation gymnasium and joined hands to expand the Canadian market.

This is the third NBA team sponsored by PEAK after the Miami heat and the Houston rockets. The TEAM SHOP of the three teams will sell PEAK products.

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< p > this is the first time that Canadian professional sports teams have been working with Chinese companies in the history of sport in Canada.

"We hope that this cooperation will become the first step in sports exchanges between China and Canada and strengthen the friendship between the two peoples."

Chairman Xu Jingnan said, "the Toronto Raptors are the only NBA team in Canada. PEAK hopes to open the Canadian market through the Raptors, so that the local people can accept PEAK and like PEAK."

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Dave Hopkinson Hopkinson, a senior vice president of maple leaf sports and entertainment company, said P will help PEAK expand its market in Canada. "David"

Raptors, home stars, < a href= "http://www.91se91.com/news/index_x.asp" > PEAK < /a > signing player Kyle Lori also appeared before the press conference "Toronto PEAK basketball training course" by the Raptors coach group members to local youth organizations.

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< p > < strong > accelerate the pace of internationalization and enrich the marketing resources of North America < /strong > /p >

"P": the Raptors' home game against the Mavericks was very intense. During the break, the Raptors played a multimedia advertisement of the sponsor PEAK at home. At this time, Xu Jingnan sat in the audience with the fans and watched with great concentration.

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< p > it is learnt that PEAK will become a partner of the Raptors, and the logo of PEAK will be printed on the basketball base of the center.

When the Raptors scored, the background of the slow mirror replay was the PEAK logo.

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< p > for the cooperation between PEAK and raptors, Xu Jingnan said, "apart from the marketing resources rich in < a href=" http://www.91se91.com/news/index_h.asp "> NBA < /a >, PEAK also values the team's strong appeal in Canada."

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< p > Toronto is Canada's bridgehead and has a natural radiation capability to Canada. This will also help PEAK further develop the Canadian market.

Prior to this, PEAK signed a strategic cooperation relationship with the US university student sports delegation in signing NBA League, heat, rockets, raptors, three teams and more than 20 NBA stars.

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"P", "now PEAK has gradually taken root in the US market. Based on this, PEAK's roots began to spread to the periphery and around the world.

Canada is the second largest marketing battleground in North America except the United States. Of course, this position can not be ignored.

Xu Jingnan said, "the cooperation with the Raptors has further strengthened PEAK's determination to enter the Canadian market, and will further enrich the marketing resources of PEAK North America, and promote PEAK's strategic layout and market expansion in the North American region. This is another important move for the internationalization of the PEAK market."

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< p > < strong > contact two major agents to fully cover the Canadian market < /strong > < /p >

< p > Canada has great potential in the market. The market for basketball products is relatively simple. It is mainly the competition between high-end and famous European and American brands. The other brands are few and the competition is not fierce. This provides space for PEAK's entry.

In addition, there are about 600 thousand Chinese in Toronto, which is also an opportunity for PEAK to develop.

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In a few days in Canada, Xu Jingnan also contacted the well-known sports "a href=" http://www.91se91.com/business/ "agent" /a ". According to people who know the local market, with the strength of these two sports agents, they can reach a cooperative relationship with any company. PEAK's products cover the Canadian market in an all-round way, just around the corner.

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