XTEP'S Four Marketing Strategy

First, XTEP is the first Chinese sports brand in the mainland to take the performing arts star as the Advertising Spokesperson (Nicholas Tse, TWINS, Willber Pan and Cai Yilinwu's star spokesperson). It breaks the tradition that sports brands always like the red star as spokesperson, and has successfully established its fashionable leisure brand image, which is popular among young people.

Second, XTEP has become the only sporting goods partner of the Tenth National Games, sponsoring the CX national limited elite tournament, becoming the only name sponsor of the Chinese women's Basketball League A (WCBA), and the exclusive sponsor of the National Basketball Association (NBL) sponsors.

Third, XTEP has become the exclusive sponsor of the XTEP Olympic train, one of the four Olympic trains in the mainland. The train runs on the route from Beijing to Shanghai, and its advertising effectiveness is quite remarkable.

Fourth, XTEP is the only Chinese sports brand to successfully purchase the central television sports channel (the official television station authorized by China to relay the Beijing Olympic Games) during the Olympic Games final television advertisement broadcast time, grasps the Beijing Olympic games best golden propaganda opportunity.