Nanan, The Capital Of Children'S Shoes, Is Brave To Enter The International Market.

On the 29 day, the machinery of the shoe industry in Nanan was roaring and the forklifts were shuttling and shuttling. 7 construction enterprises were speeding up the construction progress.

The city's shoe industry base now has 23 enterprises from Philippines, Taiwan, Hongkong, Shenzhen, Quanzhou and other places, with an investment of more than 1 billion yuan.

Footwear industry is a traditional pillar industry in Nanan. After years of development and accumulation, shoemaking enterprises are mainly concentrated in the nine cities, Hong Lai, Kangmei, Merrill Lynch and other places, forming the characteristics of the industrial corridor of shoemaking industry.

At present, the whole city owns more than 600 shoe enterprises, and last year produced nearly 100 million pairs of shoes, and the output value exceeded 4 billion yuan.

In this shoemaking industry, children's shoes and light running shoes have basically formed industrial clusters.

The production base of children's shoes mainly based on Hong Lai, Jiu Du and Merrill Lynch has shown certain advantages in terms of industrial integrity, market share and brand awareness. It has become one of the important clusters of children's shoes in China. The production of children's shoes has reached 12 million pairs last year, and the products are sold at home and abroad.

The positive interaction between market, industry and base is an important mode for Nanan industrial clusters to enter the market.

In order to further integrate resources, intensive land use and promote industrial agglomeration, Nanan city started planning and building shoe industry base in Kang Mei town two years ago, with a planned land area of 3985 Mu and a planned investment of 2 billion 800 million yuan, which is planned to be completed in two phases and five years.

At the same time, Nanan has thoroughly implemented the strategy of "quality city" and "brand strong city", and encouraged and guided footwear enterprises to carry out various quality certification and create famous brand activities, and strive to enhance the independent innovation ability of shoe enterprises.

Up to now, 14 shoe companies in China have won the famous trademarks of China and 10 shoe companies.

Nowadays, more and more shoe enterprises in Nanan are aware of the importance of independent innovation. Every year they invest heavily in technology innovation.

If the gang shoes company invested more than 2 million yuan a year for scientific and technological innovation, it first took the lead in the whole country to set up the standard of helping children with soft bottom shoes in 2004, so as to fill the gap of children's shoes standards in China.

Bang Deng shoes company has also successfully developed nano silver antibacterial children's shoes. After 40 times of washing, the antibacterial rate still reaches 99.9%, which has become a breakthrough and symbol for the domestic children's shoes stepping into the high-tech field.