Closer To Monument For Liberation, Shoe Business Is Getting Worse.

< p > < strong > present situation: customers reduce sales decline < /strong > < /p >

At noon yesterday, at the new Chongqing international small commodity wholesale center in the small Shigi, the crowd was weaving. But in the Yuxin integrated wholesale market 50 meters across, the owner of the brand agent was sitting in his shop and drinking tea leisurely.

< /p >

< p > "if I had never had time for lunch before."

Zhou boss said that he had done "a href=" http://www.91se91.com/news/index_c.asp "leather shoes sale" /a for 8 years. Before the seventh trading area beside Chaotianmen station, though the environment was worse, business was much better than now.

< /p >

< p > last March and April, the seven trading area of Chao Tian Men ushered in the demolition. The owners of Zhou and the original seventh trading areas were mostly pferred to the Yuxin integrated wholesale market in Xinhua Road, and more than 170 of the relocated households occupied the site of 6000 square meters on the third floor of the Yuxin integrated wholesale market.

< /p >

< p > however, relocation did not bring more passenger flow.

"It's a big drop, especially retail."

Zhou said that compared with the original, retail sales are now about half cut.

And this statement has been confirmed by many households.

< /p >

< p > Shang Bao reporters contacted Mr. Yu, who was responsible for Yu Xin wholesale wholesale market yesterday. The other side said that because of the fact that few people in the new market knew that there was a real decline in retail sales, the specific data were not yet available.

< /p >

< p > < strong > reason: embarrassment of promotion is not enough. < /strong > < /p >

< p > "now that shoes are made of better materials, the cost of each pair of shoes has increased by about 20 yuan."

For 7 years, Ms. Zhao said "a href=" http://www.91se91.com/news/index_f.asp "brand shoes < /a".

Ouyang Fan, general manager of Chongqing Carver Trading Co., Ltd., a famous leather shoes brand such as sales division, bath and Carver, also said that it was the advantage of looking at the new market that he took 5 stalls in succession.

< /p >

< p > but consumers do not seem to know the efforts of operators. On the one hand, the high-end customers of Monument for Liberation do not buy high-end goods here. On the other hand, the cheap customers in the Chaotianmen market think the market is too high, and the operators are not happy at the two ends.

< /p >

< p > Business Daily reporters saw yesterday that despite the upgrading of leather shoes, many merchants also offered retail outlets to enjoy preferential treatment of wholesale prices. However, only 50 meters away from the new Chongqing international commodity wholesale center, the flow of people rarely entered the leather shoes trading area, and to passers-by asked the seven trading area (shoe city), many people shook their heads and did not know.

< /p >

< p > < strong > way: clear positioning and upgrading service < /strong > < /p >

< p > "the key is positioning."

Zhou Yong, a lecturer in marketing at Industrial and Commercial University Of Chongqing, said Yu Xin market had to have a precise positioning in the trading area of a href= "http://fz.sjfzxm.com/" > leather shoes < /a >.

In the retail line training, we need to complete the brand image first.

< /p >

Ouyang Fan has a deep understanding of P.

"When you buy things in Chaotianmen, consumers like to bargain. They always think you are not selling good brands."

Ouyang Fan said that upgrading is not only a matter of shop decoration, but also more importantly, it is necessary to improve the stereotype of consumers from the brand image.

Ouyang Fan made a product image exhibition area in the new market, and sold products without bargaining. At the same time, he also implemented three package principles for goods and three months' unconditional replacement.

< /p >

< p > "we are also aware of this problem and are thinking of ways to retain customers from promotion and service."

Mr. Yu Wen said.

< /p >

< p > < strong > suggestion: perfect facilities "borrow brand to push brand" < /strong > /p >

< p > for the problems faced by the seventh trading area, the experience of Shen Yunding, director of the operation of Monument for Liberation LRT famous store City, is "borrowing the brand to push the brand". In an interview with the business daily, Shen Yunding said that when the LRT city established a target customer group, it introduced Watsons and other brands at a loss. With the fame of these brands, it promoted the popularity and brand of < a href= "http://www.91se91.com/news/index_x.asp" > mall > /a.

< /p >

The development trend of the wholesale market is the trend of P.

Zhang Shixiong, President of Chaotianmen small commodities Association, believes that the upgrading of shopping malls is not enough only on content. Supporting facilities must also keep pace with them.

"In particular, we should consider the customers' shopping experience, such as the demand for rest area and parking."

Zhang Shixiong introduced that at present, the new Chongqing international commodity wholesale center and the Jinli yuan mall of Cai Yuan Ba have attracted many popularity because of the perfect facilities such as parking and logistics.

< /p >

< p > Zhou Yong also said that according to the geographical location of the current seventh trading area, a large number of people have been attracted by the new Chongqing international a href= "http://pop.sjfzxm.com/popimg/fz/index.aspx" > the small commodity wholesale center < /a >, and the seventh paction area needs to be considered from hardware facilities, convenience of people flow and convenience, even opening some necessary aisles, and introducing the consumption stream.

< /p >