2012 China'S Brand Value List Anta Leads The Sporting Goods Industry

Two thousand and twelve China brand value ranking yes Interbrand The fifth time it pioneered the Chinese market. Brand value Evaluation method to quantify the brand value of Chinese excellent enterprises. Interbrand, deputy director of China strategy, said that the important principles on which the company is based are the data sources of publicly listed companies, and the fact that the industry in which the brand is located can not be affected by macro control policies too much.

According to the top 50 list, Anta With 8 billion 828 million yuan, ranking twenty-second, it is also the leader of sports brand, more than Lining (thirty-ninth, brand valuation of 3 billion 35 million yuan); 361 degree is 2 billion 463 million yuan, 40; XTEP is the new top brand, ranking forty-fifth, valuing 2 billion 228 million yuan; PEAK is forty-seventh, and the valuation is 2 billion 99 million yuan. The Research Institute believes that the sports brand is facing the pressure to solve the inventory problem by "breaking the arm to survive" and tries to get rid of the homogenization competition situation in the low-end market, so its brand value has been reduced compared with that in 2011.

This list has also attracted the attention of many local professionals. Yesterday, Xiao Lihua, general manager of XTEP e-commerce, said on micro-blog that XTEP still had much room for growth. Xu Yang, director of Anta Sports Products Limited brand affairs, said modestly on micro-blog that Anta still had a long way to go.

Interbrand said that in terms of the performance of Chinese brands, the value of liquor, banking, retail and Internet brands increased significantly, followed by brands such as electrical appliances, educational clothing, medicine and telecommunications. In addition to the new brands, the value of the original brands has increased by only 7% this year, which is obviously affected by the slowdown in macroeconomic growth.

According to Interbrand's best global brand ranking released in October, Coca-Cola, apple, IBM, Google, Microsoft, general electric, McDonald's, Intel, Samsung and TOYOTA rank the top ten.