Cashmere Sweater Sales: Color Matching And Detail Design Win Consumers' Favor

< p > with the gradual cooling of the weather, the sales of < a href= "http://sjfzxm.com/news/index_f.asp > > cashmere sweater < /a > gradually entered the peak season.

Due to the influence of the economic environment, the sales of cashmere sweaters continue to slow down this year, especially after the off-season sales in summer, businesses and enterprises are facing great pressure.

Therefore, since the beginning of autumn, businesses have made great efforts to prepare for the "cold war" in the coldest months.

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< p > in the selling season of cashmere sweaters, how do businesses meet the needs of consumers and engage in the fire terminal market?

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< p > < strong > brand and quality are preferred, < /strong > < /p >.

During the visit of Wangfujing department store, Zhongyou department store and new world shopping mall, reporters found that many new brands of cashmere sweaters, such as Ordos, Saussurea, Heng Yuan Xiang, and fur dogs, have been listed on P.

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< p > in front of the Erdos cashmere sweater counter in the knitting section of Zhongyou department store, a lady told reporters that she had a special liking for cashmere sweater. "I still feel that the cashmere sweater is the warmest, and it is cold in the air, so I will hurry to the mall to buy one.

Last winter, I came to buy it. As a result, a lot of new cashmere sweaters with big brand quality were broken, so I want to buy them early this year.

The salesperson at the counter also told reporters: "cashmere sweater is different from ordinary knitted sweater, and more wins the favor of consumers in the cold winter with its unique structure and good service performance. Its comfort, warmth and fashion are all the magic weapons to win.

Because of this, the quality requirements of consumers for cashmere sweaters are very high.

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< p > reporters carefully observed the sales situation of cashmere sweaters and cashmere sweaters this year, noting that the new cashmere sweater is still made of 100% pure cashmere as the main material, and attaches great importance to hand feeling and warmth retention.

Many customers also pay much attention to whether cashmere sweater is pure cashmere or not.

The sales of cashmere sweaters are still well-known brands, and there are more customers before the counter.

Before the counter of snow lotus, a cashmere sweater was sold well, and the salesman was pferring the goods to the consumers.

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< p > Why do consumers really like the cashmere sweater of big brands? After visiting the famous brand counters and knowing the situation to the counter leaders, the reporters understood the reason.

Take snow lotus as an example: "quality creates classics" has always been the development concept of the snow lotus people. It not only accomplishments the emergence of cashmere yarn products, but also compose a brand song of "sweater bloom, velvet color life".

Red lotus is one of the core brands of Saussurea group. It was born in 1979, and the main hits are 100% pure a href= "http://sjfzxm.com/news/index_f.asp" > cashmere garment "/a".

The red lotus cashmere sweater has been presented as a guest gift to foreign dignitaries and dignitaries. Among them, top managers of Japanese cashmere enterprises have passed the word of mouth on the quality of Hong Lian brand.

Sales staff said that a customer bought the authentic red lotus cashmere sweater and sent out such a feeling: "red lotus cashmere sweater, real cashmere, good quality!" precisely because manufacturers always insisted on the quality of cashmere sweater and the careful maintenance of the brand, only won the trust and favor of consumers.

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< p > < strong > color and detail design win consumers < /strong > /p >

< p > during the visit, reporters also noticed that this year's cashmere sweater has more bright colors.

Warm yellowish, bright orange, and the atmosphere of wine red are closely related to this year's a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" popular color, which also attracted more young consumers.

Cashmere sweater is more and more popular among consumers, and it is also necessary to change its products from a single warm type to a fashionable and multi-functional type. It will combine the aesthetic and practical functions of cashmere sweater more scientifically.

This year, the color change of cashmere sweater is undoubtedly a positive exploration by businessmen.

According to the reporter's understanding, the most prominent aspect of cashmere color is Landian brand.

According to Cao Duanxiang, the helm of Landian brand, the core competitiveness of Landian brand is rich color.

LAN point's cashmere yarn color library is the source of inspiration from < a target= "_blank" href= "http://www.91se91.com/" > designer < /a >. It provides designers with rich and colorful cashmere yarn, so that designers can create colorful and fashionable cashmere sweaters through various colored yarns.

Landian brand hopes to change the traditional, stereotyped and unfashionable old style of cashmere sweater through the designer's hand, breaking the cashmere sweater is only suitable for the middle-aged and old people to wear this bottleneck, so that cashmere is also fashionable.

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< p > < strong > merchants online and offline "sell" < /strong > /p >

"P > stores will organize cashmere sweaters to promote sales for the new season.

This year, the promotion of shopping malls such as Wangfujing department store and new world mall has also started. Apart from the traditional cashmere brand in the traditional sense, some young people's favorite fashion brands are also involved.

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< p > reporter saw in the Wangfujing department store knitting area, most of the new cashmere sweaters, including Heng Yuan Xiang, Ordos and fur dogs, were mostly over 2500 yuan, and some of them were better than 4000 yuan.

However, reporters saw signs with promotional information before many counters.

Some stores have labeled "35% off" on individual individual products, while others have produced the "new product's lowest 60 percent off" advertisement.

The staff of the leather dog cashmere counter said that almost all the goods in the shop were on sale.

"The original price of 2600 yuan of 60 percent off, now only 1000 yuan; the original price of 1500 yuan or so dozen 50 percent off, now only seven hundred or eight hundred yuan; many discount products sell well, some of them have broken the code."

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"P" in the new world business city, the reporter saw each brand launched a single cabinet, "full 100 minus 30" and other preferential activities, the price of the same cashmere sweater after the price and Tmall "double 11" net sale price difference.

However, apart from the brand of wool and cashmere clothing, such as G2000 and so on, cashmere sweaters are also sold at the same time, attracting many young customers to buy.

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< p > in the past Tmall's "double 11" promotional activities, the cashmere sweater manufacturers of all major brands also actively promoted sales promotion.

Ordos Tmall official flagship store sells 50 percent off of its products, but the store also offers a full 500 reduction of 50 discount.

These promotional activities brought considerable sales volume to businesses.

Although the "double 11" has passed, the reporters found in these online stores, the major online stores still have a lot of promotional efforts.

The official flagship store of Saussurea Tmall has launched 2 more different price and grade zones in addition to the sale of the whole stadium.

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< p > "double 12" is coming soon. The reporter understands that businessmen will continue to escort the cashmere sweater market through online and offline.

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