Continuity And Phasing Of Clothing Exhibition Marketing

It is a long-term, continuous marketing dynamic process, which has several meanings.

First, communication is a continuous act, not impossible.

When communicating, words and actions will be instantaneous and instantly replaced by other words and actions.

As the two sides of communication, this can be strongly felt. Second, the environment is highly susceptible to interference from other external activities, and the exchange is constantly changing.

In the clothing exhibition marketing, the difference between stage and continuity lies in the subdivision of communication stage goals and the change of communication environment, intensity and characteristics.

In order to achieve the best results in exhibitors, the exhibition must be carried out step by step according to the plan in three stages before, during and after the exhibition.

The three stage is closely linked and indivisible.

Improper handling of any stage is a waste of time and resources.

Emphasize

The stage of marketing is due to the operation of exhibitors from a holistic perspective. Most enterprises will neglect or simplify the post exhibition stage.

In fact, after the initial planning, preparation and exhibitors, like the other work of the exhibition, follow-up communication is very important for enterprises, and should be a close part of the original exhibition marketing overall planning.

The implementation of customer screening and data collection at the exhibition is a prerequisite for meeting the needs of the follow-up work system of the exhibition. The effective development of follow-up communication is the affirmation and progress of the significance of the exhibition site work.

The value of potential customers is highly valued by every enterprise.

At the exhibition site, after identifying a potential customer and giving him a comprehensive and detailed presentation and introduction of the company's ideas and products, customers express their interest and desire for cooperation.

However, due to the fact that competitors gather at the exhibition site, potential customers have great choice in cooperation with enterprises, so the possibility of signing a contract on the spot is not very high.

In order to seize this business opportunity, more necessary work is to rapidly and timely contact and communicate with customers and honour the exhibition commitments.

In the follow-up work, the formulation of the plan is crucial.

Business opportunities are based on solid preparation, and accurate timing is the key to the effectiveness of the exhibition.

In the enterprise follow-up exchange plan, the following elements need to carry out post exhibition investigation and give a comprehensive assessment, which is a very necessary job for exhibition marketing.

Organize the exhibitors to investigate, discuss and summarize the work of the whole exhibition as soon as possible, and seek feedback from customers and other spectators to the organizer of the exhibition.

Other exhibitors consulted and suggested, or commissioned an independent investigation company to carry out post exhibition investigation.

It will be an important reference and experience guide to survey the hard data and subjective opinions, summarize the reports, and compare with the original targets, understand the success of the exhibition, clarify opportunities and challenges, inform all employees of the company and conduct extensive exchanges.