ZARA Clothing Repeatedly Exposes Quality Problems. Why Do Chinese People Still Welcome It?

For fashion consumers,

This brand is certainly not new to us. Since its entry into China in 2006, ZARA has rapidly occupied the Chinese market with the "quick sale" mode.

However, since August 2009, ZARA has been exposed to nearly 10 quality problems, and little response has been made.

In November 20, 2012, members of Greenpeace came wearing gas masks.

Door demonstration

Incident review:

In August 2009 and December, Shanghai industrial and commercial bureau and Beijing Consumers Association were detected separately, Ms. ZARA was cool.

The quality is not qualified, and the overcoat is 10%.

In January 2010, Shanghai city commerce and Industry Bureau found that a ZARA baby coat product color fastness is not up to standard.

In the same month, the monitoring results released by Harbin industry and Commerce Bureau showed that the quality of ZARA products was not qualified and the pH value exceeded the standard.

In March 2010, some products such as "moisture resistance rubbing fastness" and "instructions for use" were not found to meet the requirements of ZARA in Zhejiang Provincial Bureau of industry and commerce.

In December 2010, the Beijing consumer association found that the ZARA label contained 70% down.

The actual cashmere content is only 51%, and the error is greater than the marked value.

In April 2011, the Consumer Association of Beijing detected the quality problems of ZARA for the third time. The "color fastness to moisture and rubbing" and "instructions for use" were once again unqualified.

In November 20, 2012, the latest survey by Greenpeace International Environmental Protection Agency (Greenpeace) found that the world's 20 fashion brands including ZARA included

Toxic and harmful substances were used in the production process.

Beijing Xidan ZARA store is still crowded.

Conclusion:

Although ZARA has been repeatedly exposed to quality problems, it is now entering the ZARA store, and the shelves are still crowded.

Most consumers tend to pay attention to fashionable styles for such "fast selling" products, so the time they wear will not be too long, so the impact of product quality problems on consumers seems to be "thunder and heavy rain."

Consumers do not pay much attention to the quality of clothing. Who else will pay attention to it?