Look At The Footprints Of Anta.

Be located

City Chi Dian town

Headquarters production base has maintained a 100% full load starting rate since the beginning of this year.

In recent years, Anta, which originated in grass roots, has successfully pformed from labor-intensive enterprises to technology intensive enterprises, and the enterprises have grown up against the trend, forming an influential Anta phenomenon in the industry.

In 2011, Anta's sales revenue reached 8 billion 904 million yuan, and its net profit was 1 billion 730 million yuan. It succeeded in catching up with Lining and became the leader of sporting goods in China. In the 11 consecutive years, the comprehensive market share of China's sports footwear market remained the first.

Let's see Anta's footprints all the way.

In 1999, he hired Kong Linghui as the spokesman of the image, and put a lot of advertisements on CCTV, taking the lead in creating brand, becoming the first "crabs" to create the brand in Jinjiang sporting goods industry.

After that, Anta's popularity increased rapidly, and sales increased sharply. The next year, it broke 200 million yuan from about 20000000 yuan.

In early 2000, the design center was established in Beijing, Shanghai and the United States, and joint research and development institutions with the United States, Europe, Japan and other design teams were established to achieve "brand in Jinjiang and resources in the world".

In 2005, it invested about 30000000 yuan to create the first sports science laboratory in China. It became the first domestic sports Brand Company with independent sports biomechanics, sports medicine and sports physiology laboratory.

At present, the sports science laboratory has developed 41 state-level patented technologies.

In 2009, Anta's enterprise technology center became the first national enterprise technology center recognized by the state in China's sporting goods industry.

September 2012, China

The Association released the list of top 100 garment enterprises in 2011.

As a leading brand in the sporting goods industry, Anta was strong in the list. It ranked eighth, eleventh and second in the three list of sales, profit margins and profits, and three of the top ranked brands in China's local sporting goods.

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What is even more valuable is that Anta has managed to ride out a series of unfavorable factors such as the sharp rise in raw material prices, rising labor costs, rising financing costs and fierce competition in the market.

The struggle course of Anta is a vivid embodiment of "Jinjiang experience".

Ding Shizhong, chairman of the board of directors of Anta, believes that the "Jinjiang experience" is the spirit of constantly surpassing and never stopping. Jinjiang's private entrepreneurs will win the game and create and enrich Jinjiang experience with practice.

Looking forward to the future, Ding Shizhong said: "at present, there are few Chinese enterprises in the world's top 100 brands.

With the development of our national culture and industry, Anta is determined to represent China's enterprises in the world's strongest brands.

This requires our continuous innovation, and the firmness and persistence in innovation.